| Increasing deep processing: 'Raising the value' of agricultural products for people in the highlands of Bac Ninh: Diversifying agricultural product consumption channels in a modern and sustainable direction |
Promote linkage to improve product quality
Experts say that with the growth momentum of the past three quarters, the target of 55 billion is completely achievable, and it is even expected to reach 58 - 60 billion USD in 2024.
To meet the demands of the world market, in recent times, many localities and enterprises have invested in equipment, accompanied people to improve processing capacity, build brand reputation, gradually bring agricultural products with stable output, and officially export to demanding markets...
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| Vietnamese agricultural products conquer the world market with brand reputation. Photo: Duc Thuy |
The story in Son La province is typical, currently the whole province has 17 factories, 543 agricultural processing facilities. Each enterprise has a different production and business development strategy but all aim to increase value.
For example, at Phuc Sinh Son La Joint Stock Company, the company is cooperating with more than 1,600 households in communes of Mai Son district and Son La city to grow over 2,000 hectares of RA-certified coffee - a certification of sustainable agricultural standards. This is the basis, ensuring the quality of the Blue Son La brand to be welcomed by the world coffee market. In the 2024-2025 crop year, the company plans to purchase 12,500 tons of fresh coffee berries, producing 3,500 tons of coffee beans for domestic consumption and export.
As for the Ara-tay Coffee Cooperative (Chieng Chung Commune, Mai Son District), since its establishment in 2020, the cooperative members and more than 300 associated farmers have chosen to produce specialty coffee and high-quality coffee. In particular, the cooperative has built a coffee product brand with stories and images of the people of Son La, the Northwest.
Ms. Cam Thi Mon - Director of Ara-tay Coffee Cooperative introduced: The cooperative chose the name Ara-tay Coffee, "ara" is the abbreviation of Arabica, "tay" means Thai people, the caring hands of women, the Northwest... Nature and climate favor Son La as well as Chieng Chung commune to grow this Arabica coffee tree. Now coffee is the main crop of Chieng Chung farmers, helping them develop the economy, have spacious houses, children go to school, no longer having difficulties like before when growing corn and cassava.
Like Son La, Lam Dong is one of the leading provinces in the country in agricultural development, especially high-tech agriculture and smart agriculture. In recent times, this locality has implemented many solutions to promote the development of export markets for the province's agricultural products such as: Promoting deep processing to increase product value; participating in domestic and export value chains; linking with cooperatives, production groups, and farming households to form stable raw material areas, centralized post-harvest processing, processing, distributing and exporting the province's agricultural products...
Identifying agricultural development as one of the four breakthroughs, in the coming time, Lam Dong will focus on removing obstacles in production relations, paving the way for production development, especially creating deep cooperation and linkage from production, processing to product consumption markets to create new momentum.
Not only Son La or Lam Dong, in recent years, many localities across the country have had policies to promote the production of clean agricultural models, high-quality organic production such as organic rice, organic pepper; medicinal herbs, coffee associated with carbon credits and some other clean agricultural products; at the same time, calling on businesses to accompany farmers, gradually increasing added value per unit area, helping farmers stabilize their lives on their cultivated land.
Through production cooperation, businesses themselves also realize that approaching customers, choosing markets and building brands are the doors that open up opportunities to export agricultural products.
Quality goes hand in hand with information transparency
According to economic experts, Vietnam's agricultural, forestry and fishery export turnover has grown dramatically (from 30 billion USD in 2015 to 53 billion USD in 2023, and reaching more than 46 billion USD in the first 9 months of 2024), ranking in the top 15 agricultural exporting countries in the world. The growing presence of Vietnamese agricultural products in the international market is a testament to the continuous efforts of farmers, businesses, experts and managers in improving quality, negotiating and meeting the strict standards of the international market.
Assessing Vietnam's agricultural products, economic expert Vo Tri Thanh stated that with advantages in agriculture and natural conditions, Vietnam's agricultural products have certain strengths to compete in the world market and successfully participate in the global value chain.
Sharing about this issue, Ms. Trinh Huyen Mai - Deputy Head of the Department of Trade Promotion Policy, Department of Trade Promotion (Ministry of Industry and Trade) - said that recently, the quality of Vietnamese agricultural products has improved significantly to meet the needs of the market which is increasingly more demanding, more diverse, more meticulous about food safety, form, design, packaging and quality of service provided.
However, along with quality, product information transparency is also very important. Recently, cooperatives and processing enterprises have been granted growing area codes, traceability codes, and have applied VietGap and GlobalGap programs to their products.
From the business perspective, many opinions expressed that in order for agricultural products to "attract" more foreign currency, first of all, fruits must meet food safety and hygiene, technical barriers, expand new types of fruits into markets and prevent disease.
The most important thing is to improve the quality of Vietnamese fruits to proactively meet all markets. When a market fluctuates or other markets emerge, we can immediately switch to offering Vietnamese fruits… Only then can exports go far, go deep, and grow sustainably.
Experts say that it is time for Vietnamese agricultural products to conquer the Vietnamese market. Improving the quality, positioning and branding of Vietnamese agricultural products to firmly establish a foothold in the domestic market is not only a prerequisite to unblocking the flow of domestic agricultural products, but also helping products confidently reach out to the world.
| Vietnam is currently one of the world's largest agricultural exporters. According to data from the Department of Quality, Processing and Market Development (Ministry of Agriculture and Rural Development), the level of food safety has been significantly improved. |
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