Co.opmart Kien Giang, No. 1332 Nguyen Trung Truc Street, Rach Gia City (Kien Giang) simultaneously launched many diverse incentive and promotion programs. In addition to offering many consecutive promotional and discount programs directly at the supermarket, it also simultaneously launched many incentive policies for member customers; online shopping customers, converting Zalo customers to online shopping; giving bonus points, giving shopping voucher codes...
Specifically, from August 10 to 23, Co.opmart Kien Giang will reduce prices on clothing, fresh food, technology, appliances, cosmetics, etc. by up to 50%. Mr. Nguyen Hoang Nam - Director of Co.opmart Kien Giang shared: "In the face of economic difficulties, the supermarket is increasing promotions to stimulate consumption and increase revenue. At the same time, through promotional and incentive programs, the supermarket also wants to share some of the difficulties with the people."
CIC Kien Giang Trading and Service Company Limited (CIC Mart Rach Soi) is currently discounting consumer goods such as Surf dishwashing liquid 3.5kg bag for 52,000 VND/bag; Cai Lan cooking oil 30,000 VND/1 liter bottle; Tuong An cooking oil 45,000 VND/1 liter bottle; floor cleaner 59,000 VND/3.6kg can.
From August 4 to 20, at Gumac store, 282 Nguyen Trung Truc street, there is a promotion for clothes, dresses, and skirts priced from 188,000 VND (applicable to bills from 588,000 VND). In addition, the Gumac chain system also has more than 8,888 gifts for customers along with many other programs such as discounts of 68,000 VND, discounts on livestreams of 8,000 VND... The manager of the Gumac store in Kien Giang said that sales revenue has nearly doubled when implementing promotional programs.
Lava BBQ Restaurant, 3/2 Street (Rach Gia City) operates a barbecue buffet and hot pot business and is offering free child tickets every Tuesday for silver members, weekdays for gold and platinum members, and 1 free drink for female customers every Wednesday...
Customers choose to buy meat at CP Fresh Shop of CP Vietnam Livestock Joint Stock Company, Kien Giang branch, No. 78 Nguyen Thoai Hau Street (Rach Gia City).
CP Vietnam Livestock Joint Stock Company, Kien Giang branch, does not implement a promotion program but implements incentives by directly lowering the selling price of each item. The products that consumers choose the most at CP's retail chain are pork shoulder and thigh at VND80,000/kg; pork ribs at VND90,000/kg.
Not only consumer goods, food, fashion, cosmetics... the construction materials sector also has preferential programs when purchasing. 159 Cach Mang Thang Tam Street Limited Company (Rach Gia City) launched a lucky draw program from August 1 to October 31 with many attractive gifts such as Honda Wave Alpha motorbikes and SJC gold.
Ms. Nguyen Thi Hong Ngoc - Deputy Director of 159 Limited Liability Company said: "Since the beginning of the year, business has been slow, with few new construction projects. To celebrate the company's founding anniversary, the company has held a lucky draw program, hoping to attract more customers."
Promotional programs have contributed to the growth of total retail sales of goods and service revenue in July in the province reaching more than 11,012 billion VND, up 3.31% over the previous month and up 10.98% over the same period. Retail sales of goods in 7 months alone are estimated at more than 6,350 billion VND and up 9.04% over the same period.
Implementing many promotional programs is an effective measure to stimulate consumer demand and create a positive spillover effect in the economy. Stimulating consumer demand has helped businesses release inventory, increase revenue, maintain current customers, attract new customers, and contribute to promoting economic development.
Article and photos: KIEU DIEM
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