Promoting rural economic development
The One Commune One Product program, with the participation of all levels and sectors from local authorities to entities, has created OCOP products with high productivity and good quality. Promoting brand building and improving quality will bring practical effects in all aspects so that the province's OCOP products are increasingly affirmed in the market.
After more than 5 years of implementation, Nghe An province has more than 600 products of enterprises, cooperatives and production facilities recognized as OCOP. Many products have been successful in reaching customers and have been certified for quality and introduced into modern retail channels for promotion and introduction. However, the consumption of OCOP products of the province through retail channels is still low and many products still face difficulties.
In addition to the achieved results, the implementation of the OCOP Program in the past still has shortcomings, limitations, and inadequacies, so the potential and strengths in developing OCOP products have not been fully exploited, such as: Some OCOP products are mainly produced by hand, with outdated machinery and equipment, the application of scientific and technical advances in production is still limited, and the design and packaging have not been paid attention to. In particular, the brand has not grown prominently, so the competitiveness in the market is still low and the price is high. Although the propaganda work on the OCOP program has been paid attention to, it is still limited, and many consumers still do not know about OCOP products.
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In fact, the number of OCOP products recognized by the province has increased year by year; quality, design, and price have all been actively improved by producers. Meanwhile, there are still many limitations in allowing consumers to look up full product information to contribute to brand promotion, trade promotion, market search and expansion.
Over the past years, all levels, sectors, localities, enterprises and cooperatives have made efforts to bring OCOP products to a large number of customers. Trade promotion activities have been implemented in a variety of forms by the Department of Agriculture, the Nghe An Investment - Trade and Tourism Promotion Center, and the Department of Industry and Trade. In particular, promoting the application of digital technology in communications, promoting the development of e-commerce for OCOP products through e-commerce platforms is helping OCOP products reach further. Through trade promotion activities, OCOP products of Nghe An province have gradually reached consumers, known and used by consumers inside and outside the province as well as internationally.
Ms. Vo Thi Nhung, Deputy Director of the Department of Agriculture and Environment of Nghe An province, said: Practice after more than 5 years of implementing the program shows that in order for OCOP products to exist and develop, it is necessary to ensure the following factors: Product quality, trade promotion, finding output for products; developing points of sale and promotion, linking consumption of OCOP products, creating an effective distribution system, prices must be competitive with similar products on the market. In addition, the brand factor, geographical indications to create unique products, enhance value and competitiveness are key.
Applying digital technology in building profiles and managing OCOP product data
In order for consumers to look up full product information, contributing to brand promotion, trade promotion, market search and expansion, etc., it is necessary to digitize with new technology and convenience in use. Faced with this situation, the Nghe An Center for Social Sciences and Humanities under the Department of Science and Technology has carried out the scientific task of "Supporting the construction of profiles and management of OCOP product data, digitizing products and building a traceability system according to the OCOP product value chain".
Digitizing OCOP products contributes to data management, promotion, and commercial development of OCOP products in the market. From there, building the image and brand of Nghe An OCOP products creates trust for domestic and foreign consumers.
Accordingly, 23 products of 6 entities are digitized. Through digitization, OCOP product data management helps to easily trace the origin, limit the problem of counterfeit goods, fake goods, goods of unknown origin, products containing banned and toxic substances that affect human health, helping consumers feel secure in using them; OCOP products are promoted to be digitized to help protect the product's brand, affirm transparency and reputation in the market.
5-star OCOP products - Duc Phong rattan and bamboo hanging lanterns are currently exported to 25 countries around the world.
The trend of bringing OCOP products to e-commerce platforms will contribute to a strong shift, shortening the distance from the place of production to the place of consumption; helping products access domestic and foreign markets quickly and conveniently; Helping to promote products anywhere and convenient for product search and information; Contributing to data management, digitizing OCOP products to promote and develop OCOP product trade in the market; Step by step building the image and brand of Nghe An OCOP products to create trust for domestic and foreign consumers.
In particular, 3D and 360-degree digital models are one of the modern technologies that help optimize organization; contributing to bringing local products to more customers in the digital age.
Applying digital technology in building profiles and managing OCOP product data is a great opportunity for the province's OCOP products to "breakthrough", not only helping businesses and cooperatives expand their output, proactively plan production and business, but also contributing to enhancing the position of the province's OCOP products.
Continue to promote digitalization and data management
Products after participating in the OCOP program have had many positive changes in quality, packaging, labels, and brand identity. Some products have initially affirmed their brands and have been trusted and accepted by consumers.
Currently, Nghe An has over 20 OCOP product manufacturing facilities that have signed the principle of bringing products into a number of large distribution systems. There are 268 OCOP products brought into supermarkets, online sales channels, and direct interactive sales (livestream) such as: Pu Mat medicinal tea, lotus products of Sen Que Bac Cooperative, Do Luong rice paper, Dien Chau lotus peanuts, Quynh and Cua Lo sea and seafood, Nam Dan veal ham...
In addition, many OCOP products have been exported to international markets such as: Duc Phong rattan and bamboo products (5 stars) have been exported to markets in countries such as France, Germany...; Dien Thai coriander (Dien Chau) has been exported to the Korean and Japanese markets; Van Phan fish sauce products (Dien Chau) have been exported to Japan; instant eel products (NAP) have been exported to Australia and Japan; Bien Quynh aquatic and seafood products have been exported to the US, Luong Son rice paper (3 stars), medicinal products of Bometa Group... have contributed to promoting the culinary culture of Nghe An specialties, elevating the level of local agricultural products.
However, building profiles and managing OCOP product data and digitizing OCOP products have not received proper attention and development in the current conditions of 4.0 technology and digital transformation.
In the coming time, Nghe An will continue to digitize and manage data for all OCOP products of the province to help manage, promote and fully inform consumers on a comprehensive connection space platform and compatible with all devices; Compatible with all web browsers (Chrome, Firefox, Internet Explorer, Coc Coc, Safari ...).
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At the same time, hand over 3D digital data to relevant departments for management; Connect promotional links, digitize OCOP products with information channels; Propaganda to raise awareness for OCOP product producers in digital transformation to serve promotion and propaganda to build the image and brand of Nghe An OCOP products to create trust for domestic and foreign consumers.
Propose that Nghe An Provincial People's Committee continue to assign the task of "Supporting the construction of profiles and managing OCOP product data, digitizing products and building a traceability system according to the OCOP product value chain", assigning relevant units to carry out 3D digitization to manage data for the remaining 4-star products and some 3-star OCOP products; Implement infrastructure rental to maintain digitization software.
Hopefully, with innovations in thinking and many synchronous solutions and initiatives in developing OCOP products, Nghe An province will achieve impressive results in implementing the OCOP Program, contributing to promoting economic development in rural areas and building sustainable new rural areas.
Source: https://kinhtenongthon.vn/Nghe-An-Ung-dung-cong-nghe-so-trong-viec-quan-ly-du-lieu-san-pham-OCOP-post75052.html
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