Connecting markets, improving agricultural products

With the support of the Ministry of Industry and Trade, Trung Khe sticky rice products (Lac Son) have been brought closer to consumers through being put on e-commerce platforms and participating in trade fairs in and outside the province.

"Support" for OCOP products

The One Commune One Product (OCOP) program is one of the important solutions to help enhance the value and brand of local agricultural products. Over the years, the Hoa Binh Industry and Trade Department has continuously "supported" the program by supporting businesses and cooperatives to improve product quality, improve packaging and labels, and develop consumer markets.

The industry has advised on the construction and development of OCOP product introduction and sales points to increase consumers' access to local products. Along with that, the Department of Industry and Trade coordinates with relevant units to support promotion, participate in trade fairs and events, helping OCOP products have the opportunity to access a wider market.

In 2024, the province recognized 20 typical rural industrial products. Some outstanding products such as lemongrass essential oil, Lau Sieu wine, and Lac Thuy dried bamboo shoots were voted as provincial and national OCOP products, opening up great opportunities for businesses to expand domestic and international markets.

Mr. Dinh Cong Thuan, Director of Green Life Cooperative (Hop Tien Commune, Kim Boi) shared: "Thanks to the support from the OCOP Program, the support of equipment and market access opportunities from the Ministry of Industry and Trade, our wild honey products have not only initially built a brand, have stable domestic output but are also exported to the UK market. This is a great motivation for us to continue investing in improving product quality".

In addition, the Department of Industry and Trade also focuses on training and coaching production facilities on marketing skills, brand building and technology application in production. Bringing OCOP products to e-commerce platforms is also one of the important steps to increase market access for local products.

Promote consumption, create sustainable output for agricultural products

Identifying agricultural product consumption as one of the key factors for sustainable agricultural development, the Department of Industry and Trade has actively implemented many trade promotion activities, connecting supply and demand. In the period of 2021 - 2025, the province has successfully organized 5 Industry and Trade Fairs in the Northern region. The fairs display and introduce typical local products in many provinces and cities across the country. In particular, more than 100 businesses in the province have participated in the fair programs with more than 150 booths displaying products.

At the same time, the Department of Industry and Trade has supported businesses and cooperatives to bring more than 79 products of 33 establishments to e-commerce platforms such as Postmart.vn, Voso.vn, Sendo.vn... The application of digital technology helps expand the consumption market, bringing Hoa Binh agricultural products to more customers, especially during the period affected by the Covid-19 epidemic.

According to Mr. Duong Quoc Thang, Deputy Director of the Department of Industry and Trade, developing modern distribution channels, from trade fairs to e-commerce, is an important step to help the province's agricultural products increase their value, ensure stable output, thereby creating motivation for people and businesses to continue investing in production development.

In addition to trade promotion programs, the Ministry of Industry and Trade also implemented the project "Upgrading and renovating the power grid system in remote, isolated and extremely disadvantaged areas in the province". Up to now, the rural power grid system has met 99.98% of the demand for electricity from the national grid, contributing to improving the living and production of people in rural areas.

Mr. Nguyen Van Hoa, a producer in Kim Boi district, said: "Previously, the frequent power shortage affected the family's agricultural processing process. Since the power grid was upgraded, we can operate the drying and preservation system more effectively, helping the products maintain good quality when brought to market."

Despite many positive results, agricultural development and promoting the consumption of local agricultural products still face difficulties. According to the Deputy Director of the Department of Industry and Trade, currently, the production scale of agricultural establishments is still small, product quality is uneven, and the rate of application of quality management systems is still low. This makes it difficult to bring products into modern distribution systems and export. In the coming time, the industry will continue to implement policies to support businesses and cooperatives to improve product quality and expand markets. At the same time, advise the province to prioritize investment in infrastructure serving production and consumption of products, especially in remote areas. Thereby contributing to building new rural areas, improving people's lives, and developing the province's economy sustainably.

Source: https://www.baohoabinh.com.vn/12/199221/Ket-noi-thi-truong ,-nang-tam-nong-san.htm