| Small and medium enterprises (SMEs) contribute between 40-60% to GDP. Empowering SMEs with new generation marketing |
The event is part of the Vietnam International Furniture & Home Accessories Fair Southeast Asia 2023 (VIFA ASEAN 2023) organized by Alibaba.com to share the latest information about the industry.
The seminar highlighted emerging trends and growing global trade opportunities in the furniture and handicrafts industry, and shared valuable guidance and advice on how to optimize suppliers’ export strategies through the latest features on Alibaba.com.
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Vietnamese furniture businesses meet and exchange with Alibaba.com at VIFA ASEAN 2023 . |
Trends in popular product groups
At the conference, representatives from Alibaba.com shared detailed information about the e-commerce platform with the aim of helping Vietnamese small and medium enterprises (SMEs) better understand and take advantage of the latest market opportunities. Sourcing activities on the platform showed that home and garden products are among the three most popular Vietnamese product categories on Alibaba.com. In the past three months, Vietnamese products in this category have increased by 64% compared to the same period last year in terms of potential buyers.
According to Alibaba.com, the trend of multifunctional products in the global market is growing rapidly. Driven by changes in the global environment, B2B buyers are increasingly demanding sustainable products that are functional, convenient, intelligent and cost-effective. This trend has opened up significant new market opportunities for suppliers. Examples of such products include modular furniture, smart furniture and composite furniture.
Other popular home products on Alibaba.com include affordable and practical products such as dining sets, kitchenware, home textiles, and storage and organization products. These products not only meet the needs of modern lifestyles but also provide a balance between quality and affordability, making them popular choices among consumers.
“We are committed to supporting the growth and success of SMEs in Vietnam by facilitating connections, providing knowledge and promoting online trading opportunities. We believe this will help them better tap into the potential of the global market,” said Roger Luo, Head of Southeast Asia at Alibaba.com.
Success Stories
Nguyen Phong Metal Company, a Vietnamese SME, has successfully entered the global market through Alibaba.com. The company, which specializes in manufacturing wrought iron products including iron gates, fences and railings, has built its own advantage in the export market by combining the essence of traditional craftsmanship with modern painting technology.
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| Ms. Pham Nguyen Le Uyen - Sales Director of Nguyen Phong Metal shared knowledge and experience at the workshop. |
In the five years since joining Alibaba.com, Nguyen Phong Metal’s export revenue has nearly doubled compared to its domestic revenue, with their first Alibaba.com order being worth nearly $45,000. This success has fueled the company’s determination to expand and strengthen its presence on the e-commerce platform. Today, keyword advertising and other value-added services on Alibaba.com play a key role in helping Nguyen Phong attract buyers and make informed business decisions.
Ms. Pham Nguyen Le Uyen, Sales Director of Nguyen Phong Metal, shared: "Alibaba.com plays an important role in our development journey. By joining this platform, we have reached a large international customer base and established our brand presence in the export market. We are excited to share our experience and encourage other Vietnamese manufacturers to take advantage of the Alibaba.com platform to expand into the international market."
| Alibaba.com is attending VIFA ASEAN 2023 with the aim of meeting and interacting with Vietnamese furniture industry players on online export opportunities, as part of its ongoing efforts to help businesses thrive in the digital age. Throughout the three-day event, attendees can chat directly with Alibaba.com representatives to learn about B2B e-commerce and how to apply it in their own businesses. |
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