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Export Journey to the United States
Early last July, Ba Ba Hoi Cooperative (Tam Ky City, Quang Nam Province) and LNS International Corporation signed a cooperation agreement to exclusively supply braised mackerel and other products of Ba Ba Hoi Cooperative in the US market.
After the signing ceremony, large orders of braised mackerel and other products of Ba Ba Hoi Cooperative will be officially exported to the US market. It is expected that on July 20, the first shipment will be delivered to Ho Chi Minh City port for export to the US.
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Signing ceremony of exclusive distribution cooperation for braised mackerel and other products of Ba Ba Hoi Agricultural and Food Processing Cooperative in the US market |
Mr. Pham Van Hoanh - Representative of Ba Ba Hoi Agricultural and Food Processing Cooperative (Tam Ky City, Quang Nam Province) said that Quang Nam has a long coastline with a very large fishing ground, along with a strong fishing fleet, abundant aquatic resources with high nutritional value. Together with the typical processing methods of Quang people, it creates unique and attractive dishes.
“With the desire to introduce the culinary specialties and culture of Quang Nam to domestic and international friends, the cooperative has researched and perfected the recipe for processing braised mackerel. The stages to create the product strictly follow the regulations, ensuring food safety and hygiene standards. The braised mackerel output is convenient and can be used immediately, so it is favored by consumers,” Mr. Hoanh shared.
Through some trade promotion activities of Quang Nam province, some distributors have learned about the typical products of Quang Nam province, including braised mackerel. In April 2023, LNS International Joint Stock Company proactively contacted to cooperate in distributing this product in the United States. After that, this company brought the braised mackerel product to be tested and met all the requirements to export to the US market through official channels.
“Since our establishment, we have clearly defined our goal: Developing products based on the culinary culture of Quang people. Realizing the great potential of braised mackerel, LNS has signed a distribution agreement for this product, first in the US market,” said Mr. Hoanh.
Continue to conquer "difficult" markets
According to Mr. Hoanh, after completing the export procedures to the US market, the two units will continue to carry out procedures to continue exporting to other markets such as Japan, Singapore, Australia... and the European market will be where the two sides aim to export next year.
However, the representative of Ba Ba Hoi cooperative also added that according to the initial plan, the batch of braised mackerel exported to the United States was about 12 tons of finished products. However, because this was the first batch, the procedures took a lot of time, so this first batch will export about 7.2 tons of finished products.
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Ba Ba Hoi braised mackerel products ensure export standards to the US market. |
In addition to the export procedures to the United States, the cooperative also faces difficulties in meeting food safety regulations during transportation. In addition, this is a product produced in a certain period of time, the cooperative cannot extend the production time, so it is very difficult to complete a full container (1 container is more than 40 tons). With the current capacity, only containers can be combined. The demand from your country is very large but the production capacity of the unit is limited.
“To solve this problem, the cooperative and LNS International Joint Stock Company will work together to produce, initially meeting the maximum demand for export output to the United States and other countries, ” said Mr. Hoanh.
With high consumer demand, LNS International Joint Stock Company and the cooperative are planning to expand the scale of the production and processing workshop, and at the same time, upgrade Ba Ba Hoi cooperative so that the cooperative is not only a unit producing Quang Nam specialties but also a unit supplying specialty products of the Central - Central Highlands region, ensuring full requirements and standards for export to demanding markets through official channels. This first step is expected to open up long-term cooperation opportunities between the two units to contribute to bringing Quang Nam's specialty products to the world market.
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