Nam Dinh Provincial People's Committee coordinated with Masan Consumer Company to organize the 2024 Pho Festival in Van Cu village, taking place from March 15 to 17, attracting thousands of visitors.
The event took place over three days at two locations: Van Cu communal house (Dong Son, Nam Truc, Nam Dinh) and Nam Cuong Hotel square (Nam Dinh city).
Specifically, on the morning of March 15, visitors came to Van Cu village communal house to learn about the formation and development of pho through folk performances. The activity aims to spread the value of traditional cuisine, preserve the pho craft of Van Cu village, and aim for intangible cultural heritage. Here, the process of making traditional pho was carried out by artisans in the village, attracting the participation of many visitors. Many people had the opportunity to make pho noodles by hand and enjoy the original Van Cu beef pho.
Foreign tourists experience making pho noodles on the morning of March 15. Photo: Masan
Ms. Xuan, a tourist from Hanoi, was excited to make the rice noodles herself to create the soft, chewy white noodles for the first time, and to enjoy the hot, fresh bowls of pho. Thanks to this tour, she and her family learned more about the development of this dish.
In the grounds of Van Cu communal house, thousands of students from Dong Son Primary and Secondary School (Nam Truc district) also enjoyed the village's famous traditional pho and learned how to make a delicious bowl of pho.
Students of Dong Son Primary and Secondary School enjoy traditional pho from Van Cu village. Photo: Masan
Also on the morning of March 15, Chinsu brand signed a cooperation agreement with Van Cu Pho Association to join hands to protect, develop and honor the pho profession, contributing to preserving national culture and developing the local and national economy. At the same time, Masan Consumer Company also donated 300 million VND to support Nam Dinh Province Culinary Culture Association to implement the Van Cu Pho Heritage Program.
Representative of Masan Consumer Company awarded 300 million VND to support Nam Dinh Province Culinary Culture Association to implement the Van Cu Pho heritage program. Photo: Masan
Starting from the afternoon of March 15, activities such as: Establishing a giant pho pot, promoting "Vietnamese pho flavor", youth music night "Pho in me", and discussion "Vietnamese pho road and pho noodles" will be held at the square area of Nam Cuong Hotel (Nam Dinh City).
The 2024 Pho Festival aims to honor pho culinary culture, and is also an opportunity for visitors and locals to learn about and enjoy the flavor of pho associated with regional cultures across the country, contributing to promoting pho further on the world culinary map.
The Van Cu Pho Village tour is part of the 2024 Pho Festival, sponsored by the Vietnam Fish Sauce Association, Chin-su brand and Pho Story. The three-day event is expected to attract industry leaders, artisans and tourists.
Through the Festival, the Organizing Committee aims to turn Pho into a national brand, associated with domestic and international tourism development. The 2024 Pho Festival hopes to move towards establishing a dossier to turn Vietnamese Pho into a national and world intangible cultural heritage.
Chef cutting meat and cooking pho. Photo: Masan
Van Cu Pho Village (Dong Son, Nam Truc, Nam Dinh) is considered the cradle of the pho profession. Since the 1900s, villagers have started to earn a living by selling pho. Then this dish gradually spread to the capital and throughout the provinces as it is today. In addition to the characteristic fresh beef flavor, people in Van Cu village also hold the secret of hand-made pho noodles that meet the criteria of "soft, thin, chewy" to create a traditional bowl of pho.
To preserve the traditional profession and original values from their ancestors, the pho makers of Van Cu Village gathered artisans and organized into the Van Cu Pho Club, building the Van Cu Traditional Pho Association under the Nam Dinh Culinary Culture Association.
Artisan Co Nhu Doi, a 4th generation pho maker from Van Cu village with over 35 years of experience, hopes that pho in Van Cu village will become more popular. He and many people in the village are thinking about building pho shops that ensure consistency in quality and signs to create a brand identity for tourists.
Thai Anh
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