Co.opSmile goes to schools and hospitals

Not only becoming a close friend and familiar neighbor of many people in the neighborhood, Co.opSmile also stepped in to serve the lives of hospitals and schools.

Co.opSmile has become a close friend of many neighborhood residents, students, and lecturers - Photo: QUANG DINH

Established in 2016, when its brother Co.op Food had established its position as a "daily food specialty store", the Co.opSmile chain was chosen by the Ho Chi Minh City Union of Trade Cooperatives (Saigon Co.op) to develop the department store segment in a streamlined and modern direction. Making friends with students, taking care of the sick These days, the pressure of studying becomes more intense, Minh Vy (a student at Thu Duc College of Technology) does not have much time to cook for herself at her boarding house. Before entering the classroom, this female student and her group of friends stopped by the Co.opSmile store located right on the school campus to buy breakfast, along with drinks. "The store not only sells food but also has many other very convenient services. When it is hot or rainy, just come here to buy, which is the most convenient," Minh Vy happily shared. According to research, after 8 years of establishment and development, Co.opSmile currently has 125 stores mainly selling dry food, cosmetics, and household items. This chain of stores also has additional convenient services such as microwave ovens to heat food, free boiling water, and lending bowls and cups for customers to use at hospitals and schools. The highlight of these stores on college and university campuses is that they are equipped with study corners and bookshelves so that students have more places to meet, relax, and chat with friends. Modern department stores inside the apartment building also have new services for customers such as home delivery of 18L drinking water bottles, in addition to the services currently maintained including paying electricity bills, water bills, Internet, cable TV, selling phone cards... Notably, the Co.opSmile chain also brings the image of modern department stores to the online space through mobile applications such as Grab, Shopee... Exploiting the "golden" resources of Saigon Co.op It can be seen that while the Co.op Food store goes into residential areas, the modern Co.opSmile department stores exploit the segment of schools, dormitories, hospitals, bus stations... The common point of these two "Co.op" brothers is that they have the advantage of compact area, so they can quickly penetrate into market niches. From there, they act as an extension of Co.opmart and Co.opxtra. At the same time, they realize the strategy of diversifying the distribution system, affirming Saigon Co.op's position as the leading consumer goods retailer in Vietnam. A representative of Saigon Co.op said that the strength of the above retail chains is that they can fully exploit the "golden" resources of the unit, with more than 4 million member customers and an increasingly complete retail ecosystem. Thanks to that, the Co.opSmile modern department store system alone has contributed an average of 10 - 15% to Saigon Co.op's annual revenue, welcoming 20,000 customers shopping every day. At the same time, proactively taking advantage of that strength to link up with service partners to share the premises for mutual benefit, typically the Guta coffee chain, Hota coffee, Ma Hai bread, Ting Ting milk tea... contributing to increasing revenue for the system.

8th birthday, deep promotion, iPhone gift for lucky customers

A series of promotional programs were launched by Co.opSmile on the occasion of its 8th birthday. Photo: QUANG DINH

From now until December 11, 2024, the modern department store system Co.opSmile, under the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op), is excitedly organizing a program to celebrate its 8th anniversary with the theme "Strong brand - Millions of trust". The company representative said that the 8th birthday is also part of a series of activities to celebrate the 35th anniversary of Saigon Co.op. Therefore, the program is heavily invested, bringing great incentives to customers such as deep discounts of up to 50%, gifts when customers come to shop, and a special reward of 03 iPhone 16Promax 256Gb for the 03 luckiest customers. Accordingly, the outstanding promotional activities on the occasion of Co.opSmile's birthday include the "Shocking discount" program of up to 50% or buy 1 get 1 free, buy 2 get 1 free. Applicable to dry food products, utensils, chemicals with attractive accompanying gifts. With the "Buy a lot, get great deals" program, customers can experience promotions with prices of only 1,000 VND, 3,000 VND... for the second product. "Lucky spin - Gratitude for thousands of gifts" for customers with shopping bills over 200,000 VND, have the opportunity to participate in the lucky spin to receive valuable gifts including 3 First prizes (iPhone 16 Pro Max 256GB), 6 Second prizes (Lock&Lock 4L oil-free fryer), 6 Third prizes (1 year of free cooking oil) and 20,000 other valuable gifts. In addition, the store also "Special gratitude to customers". The top 3 member customers with the highest revenue in 2024 at each store will receive a special gift from Co.opSmile. The "Roadshow to celebrate the birthday" is an equally notable event. On November 29, Co.opSmile will carry out a series of roadshow and entertainment activities at 6 store locations. During the time the roadshow convoy visits the store, it will carry out two extremely special incentive programs including "Super discount golden hour" (50% discount on selected products) and the game "888k shopping cart" (a chance to receive attractive gifts when shopping smartly). And on the 30th of this month, the roadshow convoy will continue to travel around the city, bringing the image of Co.opSmile throughout Saigon to share with everyone the joy of the system's 8th birthday.

Expanding the network Celebrating its 8th birthday, the Co.opSmile chain simultaneously opened 12 stores in District 1, District 3, District 5, District 6, District 10, District 11, Binh Tan District and Binh Thanh District in the last two months of this year. In 2025, the Co.opSmile chain plans to expand its network by 60 more stores, bringing the total number of stores in the entire system to 185 stores.

Online shopping channels, home delivery ◊ Link to order at Website: https://coopsmile.vn ◊ Link to order at Zalo OA: http://zalo.me/3457196662940334076 ◊ Link to order Grabmart: https://grb.to/CoopSmile ◊ Link to order Shopee Food: https://shopeefood.vn/thuong-hieu/co-opsmile

Source: https://tuoitre.vn/co-opsmile-vao-tan-truong-hoc-benh-vien-20241125233708054.htm