Media war in Vietnamese showbiz

Who won the weekend concert race?

Last weekend, two big concerts Hi drunk brother (March 21) and Anh trai vu ngan cong gai (March 22-23) took place with the participation of dozens of artists, attracting special attention from the online community. The results showed that Anh trai vu ngan cong gai was superior in all aspects, from the number of discussions, interactions to the coverage on social platforms.

Brother Overcoming a Thousand Difficulties overwhelmed the media data compared to Brother Say Hi in the concert last weekend.

According to data from SocialTrend, Anh trai vu ngan cong gai (ATVNCG) leads with nearly 500,000 discussions during the period from March 18-24 on Facebook, TikTok and YouTube. Meanwhile, Anh trai say hi ranks third with 224,000, lower than the MV lyrics. career obstacle belong to Cannon (294,000 discussions).

In terms of interaction, "Anh trai vu ngan cong gai" reached 7.32 million views, becoming the hottest topic of the week, surpassing the love drama between ViruSs and Ngoc Kem (7.27 million views). Say Hi Brother (ATSH) modestly ranked fifth with 2.97 million interactions, behind topics such as "Stolen Happiness Movie" and "MV Lyrics career obstacle of Cannon".

One particular factor that contributes to Brother overcame thousands of obstacles attracted attention with its appearance on 500 international news sites and newspapers. In addition, the event set a world record for the largest number of people wearing Vietnamese costumes at a music event. The image of thousands of spectators wearing traditional Ao Dai spread strongly, creating a great media effect on social networking platforms.

Diffusion strategy

In addition to the time of organization, this event also makes good use of social networks with a series of behind-the-scenes clips and memorable moments that spread strongly on TikTok and Facebook. This helps the concert maintain its heat even after it has ended, while Anh trai say hi only takes place for one night, so it is difficult to create a lasting effect.

There were not many surprises in the 5th night of the show Anh trai say hi.

The key difference between the two concerts is the way the performances are staged and the creativity in each performance. ATSH has an intro and some new performances, but they are predictable, making the audience experience somewhat lacking in innovation.

Meanwhile, ATVNCG continuously changed everything from the intro, stage design to performance costumes, bringing freshness and surprise to the audience. This not only helped the concert retain the audience throughout the two days but also created viral moments, increasing the communication effect on social networks.

The media results were in favor of ATVNCG, but it is undeniable that the appeal of both concerts was still very large. ATSH took place for one night and still filled the stage, showing the stable appeal of the program brand and the artist lineup. ATVNCG with two shows also witnessed a large audience, reflecting the growing interest in the event.

The Brother Overcame a Thousand Thorns event set a world record for the event with the largest number of participants wearing traditional Vietnamese costumes.

Media race between concerts, MVs and personal dramas

ATVNCG won the concert race overwhelmingly, but if we look at the overall media, the competition is even fiercer with the presence of MV. The bad career , love drama between ViruSs - Ngoc Kem.

MV career obstacle Not only did it cause a fever thanks to its catchy melody, but also because of its meaningful lyrics, causing the audience to constantly debate the hidden message behind each rap line. The main character in Phao's song is believed by the audience to be ViruSs and Phao is also involved in a love scandal with a male streamer. With 294,000 discussions, this MV ranked above the ATSH concert but still far behind ATVNCG.

The love drama between ViruSs - Ngoc Kem and Phao's MV Sue Nghiep Chuong are said to be related.

Besides, the love drama between ViruSs and Ngoc Kem attracted a huge number of interactions (7.27 million), just a little less than the ATVNCG concert (7.32 million). This shows that personal stories still have great appeal on social networks, but in terms of the level of spread and depth of influence, a large-scale music event still has the ability to overwhelm temporary entertainment topics.

Source: https://baoquangninh.vn/cuoc-chien-truyen-thong-o-showbiz-viet-3350231.html