Digital transformation is not simply about applying new technology, but also a process of comprehensively changing the way services are organized, managed and delivered.

In the tourism industry, digital transformation is opening up new opportunities, helping to develop community tourism, improve service quality, and enhance tourist experiences.

Mr. Nguyen Van Thien, Tha village, Phuong Do commune (Ha Giang city), advertises community tourism services on digital platforms.
Mr. Nguyen Van Thien, Tha village, Phuong Do commune (Ha Giang city), advertises community tourism services on digital platforms.

In recent years, community tourism in Ha Giang province has been developing strongly, promoted by many different factors.

Nowadays, tourists not only look for famous destinations but also want to have authentic experiences close to local culture.

This has opened up great opportunities for community tourism, where local people can share their lives, customs, practices, and unique cultural values ​​of the nation.

Digital platforms play an important role in connecting tourists with locals so that tourists can easily find information about traditional activities such as festivals and folk games, giving tourists the opportunity to deeply understand the customs, practices and lifestyle of the community.

This interaction not only enriches the trip but also builds a strong bond between travelers and the community. At the same time, through smart travel applications, travelers can easily access detailed information about destinations, schedules and services, along with reviews from previous visitors. This helps travelers proactively plan to explore interesting local activities, from little-known places to delicious restaurants and unique events, contributing to making the trip more meaningful.

A corner of the community cultural tourism village in Tha hamlet, Phuong Do commune.
A corner of the community cultural tourism village in Tha hamlet, Phuong Do commune.

Digital transformation also brings great opportunities to diversify community tourism products, create rich and unique experiences, allow tourists to explore traditional craft villages and historical sites, contributing to increasing the attractiveness and promotional value of community destinations. Digital transformation plays a role in connecting community components, building a unified tourism ecosystem; households, craft villages, restaurants, and accommodation areas can easily cooperate to form rich and comprehensive service packages. This not only helps to enhance the value of community tourism products but also creates close connections between community members.

Mr. Nguyen Van Thien, owner of Thien homestay, Tha village, Phuong Do commune (Ha Giang city) shared: My family is one of 3 households in the Tha village homestay cluster, honored to be one of 5 representatives of Vietnam to receive the ASEAN 2025 homestay award on the evening of January 20, 2025 in Johor city, Malaysia. This is a worthy recognition for my efforts to preserve and develop community tourism in particular and the people of Tha village in general; to continue developing community tourism, I promote services on digital platforms, thereby attracting a large number of tourists to experience the services. In 2024, my homestay welcomed more than 500 tourists, mainly foreign tourists.

Digital transformation has been playing an important role in the sustainable development of the tourism industry in general and community tourism in particular. Digital solutions have helped raise awareness of cultural values, diversify products, optimize management and strengthen connections between community members. Through the application of technology, community tourism not only attracts more tourists but also improves service quality, contributing to improving the lives of local people.

According to Hoang Tuyen (Ha Giang Newspaper)