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Vietnamese Family Warmth Program received 2 Vietnam Creative Advertising Awards 2024

Việt NamViệt Nam23/12/2024


The double title at the Vietnam Creative Advertising Awards - Van Xuan Awards 2024 once again affirms that the program "Vietnamese Family Home" brings profound humanistic values ​​when it not only supports difficult circumstances, but also strongly spreads positive things to the community.

On the evening of December 21, at Nguyen Hue Walking Street (District 1, Ho Chi Minh City), the Ministry of Culture, Sports and Tourism, Ho Chi Minh City People's Committee, Vietnam Advertising Association and VINAMA Media Joint Stock Company jointly organized the Vietnam Creative Advertising Awards 2024 - Van Xuan Awards 2024.

Chương trình Mái Ấm Gia Đình Việt được vinh danh ở hạng mục “Chiến dịch CSR ấn tượng nhất” của Giải thưởng Quảng cáo Sáng tạo Việt Nam - Vạn Xuân Awards 2024.
The Vietnamese Family Home Program was honored in the category of Most Impressive CSR Campaign of the Vietnam Creative Advertising Awards Van Xuan Awards 2024

The award ceremony was impressive with memorable moments, honoring outstanding contributions in the creative advertising industry of individuals, organizations and businesses.

In 2024, with more than 1,200 entries - an increase of 50% compared to 2023, the Award has attracted the attention and contributions of many outstanding individuals, businesses and brands across the country. After a fair selection and evaluation process, the most promising faces were officially named at the Gala night to honor and award on December 20 and 21, 2024.

With a meaningful message about the community and a strong spread of love for orphans - the "seeds" that need support, support and protection from society, the Vietnamese Family Shelter program once again affirmed its humane values ​​when winning a double title at the Vietnam Creative Advertising Awards - Van Xuan Awards 2024. Accordingly, the Vietnamese Family Shelter was honored in two categories: "Most Favorite Creative Brand" and "Most Impressive CSR Campaign".

Tập đoàn Hoa Sen vinh dự được xướng tên chiến thắng hạng mục “Thương hiệu sáng tạo được yêu thích nhất” giải thưởng Quảng cáo Sáng tạo Việt Nam - Vạn Xuân Awards 2024.
Hoa Sen Group is honored to be named the winner of the Most Favorite Creative Brand category at the Vietnam Creative Advertising Awards Van Xuan Awards 2024

Sharing at the award ceremony, Mr. Tran Dinh Tai - Deputy General Director of Hoa Sen Group expressed his pride when the Vietnamese Family Warmth program was honored at the Vietnam Creative Advertising Awards - Van Xuan Awards 2024. According to Mr. Tran Dinh Tai, the award is the result of the efforts of the Group. The Deputy General Director of Hoa Sen Group also expressed his sincere thanks to the local authorities for accompanying and creating conditions for the unit to organize meaningful activities. At the same time, Mr. Tai expressed his deep gratitude to the Chairman of Hoa Sen Group, the staff, artists and the community for joining hands in all charitable activities of the enterprise.

“This is the second time that the Vietnamese Family Home program and Hoa Sen Group have received the Vietnam Creative Advertising Award – Van Xuan Awards. I feel very happy that the tireless efforts of Hoa Sen Group and everyone in the program's team have been recognized. I would like to express my special thanks to Mr. Le Phuoc Vu - Chairman of the Board of Directors of Hoa Sen Group, who has always devoted himself to contributing to society through a series of community projects and most recently the program 'Vietnamese Family Home'.

In addition, we would like to express our gratitude to the program team - Bee Comm Company, the units and all employees of the Group who have contributed to the program Vietnamese Family Warmth over the past time. I would also like to express my sincere thanks to all the artists who have silently worked together to build a truly meaningful program. In particular, we would like to deeply thank the local authorities who have always created the best conditions for Hoa Sen Group to carry out its projects. Once again, I would like to express my sincere thanks to the audience, those who love the program Vietnamese Family Warmth!" , Mr. Tran Dinh Tai said at the award ceremony.

After nearly 3 years of broadcasting, Vietnamese Family Home has spread to every home in localities, remote areas, and ethnic minority areas across the country to organize the program. With 122 episodes up to now, Vietnamese Family Home has supported 366 families in difficult circumstances in 43 provinces and cities. The program has also been filmed in 20 localities from North to South including: Ho Chi Minh City, Dong Nai, Tien Giang, Binh Duong, Nghe An, Soc Trang, Ba Ria - Vung Tau, Ben Tre, Binh Phuoc, Vinh Phuc, Quang Nam, Lam Dong, Khanh Hoa, An Giang, Yen Bai, Binh Dinh, Hau Giang, Dak Lak, Ha Nam and Quang Binh.

Chương trình Mái ấm gia đình Việt để lại nhiều khoảnh khắc xúc động trong lòng khán giả
The program Vietnamese Family Warmth left many emotional moments in the hearts of the audience.

Currently, the total amount of money that the Vietnamese Family Home has given to the circumstances has reached nearly 12 billion VND. Since then, the program has effectively supported families in reducing the economic burden and ensuring that children can go to school. In addition, Hoa Sen Group also supports repairing and building new houses, and providing comprehensive care for the children in the program. Not only that, the support of the artists participating in the program is also a great source of motivation for the children. The total amount of money that guest artists, sponsors, customers, partners of Hoa Sen Group and millions of viewers watching the program across the country have donated is more than 23 billion VND to join hands to help the children in the program.

Vietnamese Family Home brings a humane playground for families affected by the Covid-19 pandemic, orphans in difficult circumstances across the country, helping them ease their pain with timely material support. With the help of guests, families will participate in challenges for a chance to receive prizes from the program, especially in the final logo drawing round. Each prize logo board of Vietnamese Family Home given away is an understanding and sympathy for the less fortunate lives in society.

As a production unit, Bee Media Company (BEE COMM) is honored to work with Hoa Sen Group to create television programs with profound humanistic values.

Mr. Tran Dinh Phuong - Deputy General Director of Bee Media Company, representative of the program production unit said: "As the unit implementing the Vietnamese Family Warmth program, we are extremely proud that the project has received the attention of society and left an impression on the public. The fact that the program has been continuously honored and appeared in nominations for prestigious awards and especially the honor of receiving the Vietnam Creative Advertising Award in 2024 is a testament to the efforts of everyone. That is also the motivation for the program production team, together with Hoa Sen Group, to continue spreading messages of love to the community" .

From being one of the guest artists to becoming the host of the program Vietnamese Family Home , MC Dai Nghia said he was very happy and pleased to have the opportunity to accompany the program in a new role. According to him, Vietnamese Family Home not only has profound humanistic values ​​when supporting hundreds of difficult circumstances, but also because of its strong influence in spreading positive things, touching the hearts of millions of people.

MC Đại Nghĩa và những khoảnh khắc đẹp khi tham gia dẫn dắt chương trình Mái ấm gia đình Việt.
MC Dai Nghia and beautiful moments when participating in hosting the program Vietnamese Family Home

“I had the opportunity to interact more with the situations and stories that the program was looking for. At that time, I understood why over the years, Vietnamese Family Home has always received so much attention and love from a large audience. The fact that Vietnamese Family Home was honored in 2 categories at the Vietnam Creative Advertising Awards 2024 this time is very meaningful for the program. It shows that the images and clips from the broadcast episodes have been widely replicated, not only in the provinces and cities that the program visited but also spread throughout the country. Besides, there are also many philanthropists, donors, etc. interested in the stories that the program shares. That is a very happy thing for the program's production team.

In particular, this award organized by the Ministry of Culture, Sports and Tourism also shows that Vietnamese Family Home is not only a television program but also has cultural value. From the program, viewers can look back at their family's story to see that they are still lucky, still very happy to have their parents by their side and know how to love their family more. That is a very beautiful cultural feature that the program has conveyed" , the male MC shared.

Exploiting content towards a topical issue has helped Vietnamese Family Home create different impressions, scoring points with many emotional moments between artists and players. Vietnamese Family Home has attracted great attention from newspapers and radio stations with more than 6,000 articles mentioning the program and is considered a typical community project today.

Giây phút các nghệ sĩ vỡ òa khi các nhân vật nhận được số tiền thưởng giá trị.
The moment the artists burst into tears when the characters received valuable bonuses

With efforts to connect the community, spread and share positive things in society, Vietnamese Family Home has received many prestigious awards such as: Kotler International Award 2024 in the category of Excellence Impactful Community; Vietnam iContent Awards 2024 in the category of Community Organization; Top 1 Most Outstanding Community Campaign on Social Networks in the Construction Industry in the first half of 2024; Ranked by Younet Media in the TOP 10 HOTTEST TV Shows on Social Networks in 2024 ; nominated at the WeChoice Awards 2024 in the category of Project for My Vietnam and many other awards and nominations.

Chương trình Mái ấm gia đình Việt luôn nhận được nhiều tình cảm yêu thương của khán giả.
The program Vietnamese Family Home always receives much love from the audience.

At the Vietnam Creative Advertising Awards - Van Xuan Awards 2023, Vietnamese Family Home won an impressive victory when being honored in two categories of the Ministry of Culture, Sports and Tourism: "Brand with meaningful social activities/Best brand for the community" and "Integrated media advertising".

With the enthusiasm of the Organizing Committee, Sponsors, accompanying artists, volunteers as well as benefactors, the program has created a "fairy tale in everyday life" in a realistic and meaningful way. Through the Vietnamese Family Home , Hoa Sen Group not only wishes to contribute an extended arm to help orphans but also hopes that the program can be a connecting thread between difficult circumstances and benefactors. So that the arms of kindness will be extended, so that orphans are not left behind, opening the door to help them move towards a better, brighter future.

The program Vietnamese Family Warmth airs at 8:20 p.m. every Friday on HTV7. The program is produced by Bee Media Company in collaboration with Ho Chi Minh City Television, with the support of Hoa Sen Home Construction Materials & Interior Supermarket System (Hoa Sen Group) and Hoa Sen Plastic Pipe - Source of Happiness.

HOA LOTUS GROUP

Source: https://hoasengroup.vn/vi/bai-viet/chuong-trinh-mai-am-gia-dinh-viet-nhan-2-giai-thuong-quang-cao-sang-tao-viet-nam-nam-nam-2024/


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