Not only stopping at traditional manual production methods, OCOP products must be deeply processed, improve quality, meet high standards and designs. From there, many producers have developed increasingly large markets for their products.
In Hop Thanh commune (Trieu Son), behind the somewhat modest product display store is the large production area of Anh Khoi Trading and Production Joint Stock Company. This is where many tea bag products are processed and packaged from local “homegrown” ingredients. In 2024, this enterprise will have 2 products recognized as meeting 3-star OCOP standards: “Son Mot Tra - Young Guava Leaves” and “Son Moc Tra - Ginger, Perilla”.
Not stopping at stages such as drying, crushing and packaging like many handmade products, this place has a modern processing system. Each stage has been specialized to increase productivity with the support of machinery. Company Director Le Tam Son said: "Guava products in Hop Thanh hometown as well as Trieu Son district are countless, but we have to apply scientific and technological advances and machinery to remove tannin, which is the substance that causes astringency and constipation. Other tea ingredients such as ginger and perilla are also deeply processed to have quality according to standards to bring to the market. Currently, the company has dozens of places to display, introduce and supply products in all districts, towns and cities in the province".
Under the skillful hands of local workers, thousands of tea packages made from local herbs are packaged every day. Although it has not been long since the company became an OCOP product manufacturing facility, it has developed a market for its products to a number of provinces and cities in the country through online sales channels. With these positive signs, the company has planned to expand its production scale and is currently collaborating to develop specialized areas for growing Solanum procumbens and medicinal herbs in an organic direction, ensuring food hygiene and safety. The initial success of the enterprise has turned very ordinary and popular local ingredients into useful products.
Continuously expanding the market for products, at the end of 2024, Xu Thanh Bird's Nest Production and Trading Company Limited (Hau Loc) opened another store in Mong Cai City (Quang Ninh). This is a showroom that both introduces and sells products, sells water and coffee, and combines on-site cooking for customers to enjoy bird's nest products upon request.
According to company director Nguyen Van Tu: “The store is located right in Vinhomes Mong Cai, the most modern urban area in Quang Ninh with a large number of Chinese visitors. The company's goal is not only to target the wealthy community here, but also to gradually approach the Chinese market. Previously, the company welcomed a number of Chinese business delegations to its production facility in Hau Loc to explore cooperation opportunities, paving the way for the official export of Thanh Hoa bird's nest products to China.”
To gain prestige for its products, the company has developed more than 20 products of all kinds, including 3 4-star OCOP products. For many years, the company has imported a system of deep processing machinery to produce concentrated cordyceps drinks, a closed vacuum system, imported filling machines, sterilizers, automatic capping and labeling systems... From there, all products are deeply processed according to the highest standards of Vietnam today. Recently, the company has added the product "Dong Duoc Vuong", a type of drink in glass bottles based on deep processing of bird's nest, cordyceps, lingzhi mushrooms and Korean red apples.
“The company identifies the science and technology factor as a breakthrough in production and deep processing of products to conquer the market. Since then, over the years, the company's OCOP products have been strongly developed on e-commerce platforms, aiming at digital business. With the current trend, to develop, it is certain that science and technology must be applied and digital transformation in production and business,” Mr. Tu affirmed.
According to the latest statistics from the Office of the Coordination of the New Rural Development Program of Thanh Hoa province, by early 2025, the whole province had developed 606 OCOP products from 3 stars to 5 stars. In 2024, the Office of the Coordination of the New Rural Development Program of the province and departments and branches consulted on organizing many promotion campaigns, introducing OCOP products at supermarkets and in some provinces and cities such as Cao Bang, Thai Nguyen, Quang Ninh, Kien Giang, Ho Chi Minh City, Hanoi... At the same time, implementing the Fair to display, introduce and promote OCOP products and Thanh cuisine in 2024; Fair to connect supply and demand and display and introduce OCOP products, safe agricultural and food products in 2024; organizing a livestream session to introduce Thanh Hoa OCOP products.
Up to now, many OCOP products of Thanh Hoa have been exported to foreign markets such as: shrimp paste, fish sauce, dried mussels, squid rolls, sea fish, dried clams exported to the US, Japan, Russia, Korea, Taiwan, South Africa, China, Middle Eastern countries, European countries. OCOP products are handicrafts, sedge products are also exported to the US, China, Europe, Middle East. OCOP products from bamboo, rattan, wood have been exported to European and American markets. OCOP agricultural products such as pineapple, sweet corn, baby melon, potatoes have been exported to France, Belgium, Canada, Russia, Korea, Australia... All exported OCOP products are in the form of final products, deeply processed according to Vietnamese and international standards.
Article and photos: Le Dong
Source: https://baothanhhoa.vn/che-bien-sau-de-mo-rong-thi-truong-cho-san-pham-ocop-236681.htm
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