Care For Vietnam organizes a program to improve legal awareness for Business Partners

The direct sales industry has a long history of development in the world and has also affirmed the advantages of this business method and in Vietnam, the industry is recognized by Vietnamese law.

Legal corridor: Key to transparency and development

Direct sales or in Vietnam called multi-level marketing appeared in Vietnam since the early 2000s after Vietnam officially joined the WTO. However, during the time of operation, along with the development of genuine businesses, many types of multi-level marketing disguised as disguised also developed. Along with that is the strong participation of state management agencies to clean up the multi-level marketing industry, help genuine businesses develop and ensure the rights of consumers.

Laws on management of multi-level marketing activities are constantly being changed and updated to provide tighter management and to suit the development of the industry.

In 2023, the National Assembly issued the Law on Consumer Protection, which codified regulations on the management of multi-level marketing activities. The Government issued Decree No. 18/2023/ND-CP amending and supplementing a number of articles of Decree No. 40/2018/ND-CP on the management of multi-level marketing activities. This Decree provides more conditions for screening businesses in the market.

Next, in 2024, the Government continued to issue Decree No. 55/2024/ND-CP detailing a number of articles of the Law on Consumer Protection, including regulations on multi-level marketing management. From there, only large and strong businesses that are willing to continue investing will satisfy these strict conditions, helping this industry develop sustainably in the Vietnamese market. At this time, the number of businesses in the industry has decreased significantly, but the industry's sales have always grown continuously. This shows that the multi-level marketing industry has entered a framework and gradually achieved sustainable development under the direction of state management agencies.

Among the companies operating in this field in Vietnam, Care For Vietnam (CFVN) is considered one of the pioneers that fully meets all the increasingly strict regulations of the State management agency. Each time responding to changes in the law is a valuable experience for the business as the law is increasingly more strict and the company always determines to perfect itself in the best way to lay the foundation for development.

Mr. Vo Dan Mach - Deputy General Director in charge of Legal Affairs, CFVN

"Over the years, CFVN has implemented many activities of guidance, training and strict management to ensure compliance with the law of Business Partners. This is to maintain transparency, ethical foundation, and realize the company's sustainable development goals. Recently, CFVN has officially renewed its multi-level marketing license. This is not only a testament to the strong commitment to accompany the development of the direct sales market but also the efforts of the company and Business Partners in gradually realizing healthcare for the Vietnamese people" , said Mr. Vo Dan Mach - Deputy General Director in charge of Legal Affairs of CFVN.

Putting legal compliance at the foundation of sustainable business

One of the important things in CFVN's operational management is close coordination with local management agencies to grasp the operational situation in the localities, and at the same time coordinate to propagate and raise awareness of legal compliance for employees and distributors.

That is why CFVN has always attached importance to organizing training sessions with the participation and guidance of management agencies and leading experts. The training course on legal knowledge on multi-level marketing for nearly 900 distributors, taking place on December 2 and 3, 2024 in Ho Chi Minh City and Hanoi, is a specific example.

This program is jointly organized with the Information, Consulting and Training Center under the National Competition Commission (Ministry of Industry and Trade). According to Ms. Le Hong Nhung, Deputy Director in charge of the Center, this activity aims to help CFVN's Business Partners (Distributors) better understand the legal regulations related to direct sales activities, thereby helping them to be more confident in their business activities. "The most positive thing about this training course is that CFVN's distributors have a high awareness of respecting the law in business, which helps them to complete their work well and helps the business maintain its reputation in the market. I hope that CFVN will continue to maintain these training courses in the near future," said Ms. Nhung.

Ms. Le Hong Nhung in the information sharing session with CFVN's Business Partners (Distributors)

It is known that in this training program, the representative of the Vietnam Dairy Association also brought important legal knowledge about advertising in the multi-level marketing industry. Ms. Pham Thi Ngoc, member of the Standing Committee of the Vietnam Association for Food Safety Science and Technology and Deputy General Secretary of the Vietnam Dairy Association, said that understanding the relevant legal regulations, ensuring that all advertising strategies are legal and do not violate regulations is extremely necessary for businesses in the industry as well as distributors. "The organization of this training course by CFVN is not only a community activity to protect the reputation of businesses but also a practical contribution to building a transparent and healthy business platform," Ms. Ngoc said.

Ms. Pham Thi Ngoc informs about the industry's advertising regulations.

It can be said that this training activity of CFVN is a necessary preparation for distributors to understand legal regulations and develop their careers sustainably, and at the same time, it is a testament to the company's strategic vision in promoting positive social values. With its tireless efforts, CFVN is increasingly affirming its solid position in the market, accompanying the community towards a healthy and happy future.

Source: Care For Vietnam

Source: https://phunuvietnam.vn/care-for-viet-nam-to-chuc-chuong-trinh-nang-cao-hieu-biet-ve-phap-luat-cho-doi-tac-kinh-doanh-20250325073111636.htm