Agribank held a conference to deploy business tasks in the Southeast region.

The conference was also attended by representatives of the Boards/Centers at the Headquarters, the Southern Representative Office and 10 branches in the Southeast region including Binh Duong Branch, Song Than Industrial Park, Binh Phuoc, Tay Binh Phuoc, Tay Ninh, Dong Nai, Nam Dong Nai, Bac Dong Nai, Ba Ria Vung Tau, Vung Tau.

Deputy General Director Phung Thi Binh chaired the Conference on implementing business tasks in the Southeast region in 2025.

Speaking at the Conference, Deputy General Director Phung Thi Binh emphasized that despite the economic fluctuations, Agribank's operations in the Southeast region still achieved encouraging results. Total outstanding credit in 2024 increased by 11%, equivalent to an increase of VND 171,000 billion. However, compared to the potential of the region, this result is still not really a breakthrough. Therefore, the target for 2025 is set with a minimum credit growth of 12% to meet the strong economic development needs of the region, requiring branches to implement more drastic solutions, expanding credit not only to traditional customers but also to new areas, especially key national projects.

Regarding the context of Agribank's operations in 2025, Deputy General Director Phung Thi Binh said that capital mobilization this year will face more challenges than last year. Therefore, branches need to have a strategy from the beginning of the year, not only focusing on individual customers but also expanding cooperation with large enterprises and financial institutions to ensure stable capital sources.

Representative of the Board/Center at the Head Office speaking at the Conference

At the Conference, the branches in the Southeast region reported on their business situation up to January 30, 2025, identifying key tasks for the first quarter and the whole year of 2025. Accordingly, capital mobilization continued to grow but faced great competitive pressure from joint stock commercial banks. Outstanding credit maintained a stable growth rate, however, to achieve the set target for 2025, branches need to expand into new areas, especially infrastructure, production and trade projects. In addition, the issue of bad debt control was also emphasized, requiring branches to strengthen risk management and monitor credit more closely to ensure stability in business operations.

Faced with the challenges of 2025, branches have proposed key solutions to ensure the completion of the plan targets. In particular, the most important task is to develop new customers and expand credit to many areas. In addition, branches in the Southeast region also focus on credit growth in parallel with risk control, ensuring that capital flows are used effectively. Regarding capital mobilization, many units have proposed implementing incentive programs and working with large enterprises to exploit potential capital sources. In addition, increasing service revenue is also one of the important tasks, focusing on payment products, guarantees and financial services. To ensure credit quality, branches are committed to strictly controlling bad debts, providing flexible solutions, and strengthening debt collection.

Representative of Agribank Vung Tau Branch reported at the Conference

In order to support branches in implementing their business plans, the Departments/Centers at the Head Office have closely coordinated in implementing credit programs along with policy mechanisms and operational orientations. On that basis, the branches will evaluate the financial business plan in 2025 in line with the situation and targets on credit growth, capital mobilization and risk management to expand customers and maintain market share.

Concluding the Conference, Deputy General Director Phung Thi Binh affirmed that 2025 will be a year of many challenges but also many opportunities, requiring high determination from the entire system. Branches in the Southeast region need to be proactive and flexible in implementing business plans, making the most of the potential of each locality to promote credit growth and mobilize capital in a sustainable manner. Agribank's development does not only rely on expanding market share, but must also be associated with credit quality, risk management efficiency and customer satisfaction.

The conference is connected online to all branches in the Southeast region.

In particular, in the context that 2025 may see complicated developments in interest rates, liquidity and the economic situation, units in the Agribank system need to closely monitor market developments and coordinate closely with the Departments/Centers at the Head Office to make appropriate adjustments in business operations.

At the end of the conference, the Deputy General Director called on the entire system to unite and be highly determined to complete the set goals and tasks, not only in terms of credit targets and capital mobilization but also in increasing market share, developing new customers, expanding products and services, strictly controlling bad debts and optimizing operational efficiency. With close support from the Head Office, close coordination between branches, and a proactive, creative and innovative spirit, Agribank in the Southeast region is expected to have a strong breakthrough in 2025, with Agribank continuing to affirm its position as one of the leading commercial banks in Vietnam.

Source: https://www.agribank.com.vn/vn/ve-agribank/tin-tuc-su-kien/tin-ve-agribank/hoat-dong-agribank/agribank-to-chuc-hoi-nghi-trien-khai-nhiem-vu-kinh-doanh-khu-vuc-dong-nam-bo