Not only is it an occasion to honor the 37-year journey of formation and development, Agribank Cultural Week 2025 is also a strong driving force to arouse pioneering aspirations, promote the spirit of innovation, creativity and breakthroughs throughout the system. The event is also an opportunity for Agribank to concretize action programs to build the image and brand of Agribank associated with social responsibility, welcoming important events of the country in 2025. Thereby, affirming the pioneering role of one of the leading commercial banks in Vietnam, a key player in the field of agricultural and rural finance.
Agribank Cultural Week 2025 officially launched
In particular, in the context of the country implementing breakthrough tasks in digital transformation, science and technology development and aiming for an economic growth target of 8% (according to Resolution 25/NQ-CP), with the spirit of "Solidarity - Creativity - Responsibility", this year's Agribank Cultural Week will bring a series of rich and practical activities, thereby strengthening internal cohesion, creating motivation for each individual to promote the pioneering spirit, join hands to build Agribank to develop more and more sustainably and spread good values to the community.
“Green transaction point” - Increasing digital experience, towards a modern, environmentally friendly bank
From March 14, 2025, the "Green Transaction Point" movement officially launched, creating momentum for branches across the system to work towards an environmentally friendly digital banking model and sustainable development. Key activities include: (i) Enhancing digital experience for customers, encouraging cashless transactions; (ii) Saving energy, minimizing plastic waste, building green workspaces; (iii) Raising awareness of ESG (Environment - Society - Governance), helping Agribank become a pioneer bank in sustainable development.
Photo contest "Agribank Moments" - Preserving impressions, spreading values
Held from March 17, 2025, the photo contest “Agribank Moments” is a meaningful playground for Agribank staff and employees throughout the system, aiming to record authentic and emotional images of Agribank’s journey of innovation and development. The contest is not only an opportunity to preserve memorable moments, but also contributes to spreading good values, reflecting Agribank’s pioneering spirit, innovation and social responsibility.
The theme of this year's contest is: Agribank and its steps in digital transformation towards the image of a modern, professional bank; Agribank accompanies the development of the agricultural economy - depicting the connection and development for the community; Agribank staff are dedicated and responsible - demonstrating the spirit of dedicated work.
“Community Bookshelf” - Sharing knowledge, spreading humanistic values
One of the special highlights of Agribank Cultural Week 2025 is the "Community Bookshelf" program. Following the success from 2024, the program continues to be implemented with the humane message "Whoever needs it, come and take it - Whoever has it, give it away" , aiming to spread the spirit of sharing, encourage reading culture and expand access to knowledge for the community. With the goal of improving spiritual life, developing knowledge, the program calls for the joint contributions of Agribank's staff, employees and customers in donating books, building and maintaining bookshelfs at branches nationwide. "Community Bookshelf" is not only a practical activity, but also clearly demonstrates Agribank's social responsibility in spreading good values and contributing to improving people's knowledge and developing sustainable communities.
Online race "Run for a million beliefs" - Arousing aspirations, Accompanying the community
On March 26, 2025, the online race "Run for a Million Beliefs" will officially launch across the system, creating a vibrant sports movement, promoting the spirit of health training and connecting the will of the Agribank collective, arousing the belief and determination to successfully complete the goals and tasks of 2025 and the aspiration to contribute to the sustainable development of Agribank in each officer and employee.
In particular, this year's race is also associated with a charity program: Each step will contribute to raising 3.7 billion VND to support the construction of 37 "Houses of Hope" for families in difficult circumstances across the country. This is a practical action demonstrating Agribank's sense of social responsibility, spreading profound human values and the spirit of accompanying the community.
Initiative registration movement - Inspiring innovation, promoting creativity
In an effort to work with the entire political system to create an innovative impulse to develop the country in the new era, in 2025, with many innovative solutions to have a stronger shift in the digital transformation, Agribank has launched a breakthrough action program to develop science, technology, innovation and digital transformation at Agribank. With the desire to spread the spirit of innovation among all Agribank staff and employees, Agribank Cultural Week 2025 officially launched the Initiative Registration Movement to encourage staff and employees to contribute innovative ideas, improve work efficiency and optimize operating processes throughout the system, contributing to improving competitiveness and quality of banking services.
Outstanding initiatives are not only honored but also widely deployed and applied in the system, creating motivation for Agribank to continuously improve, enhance service quality and affirm its pioneering position in digital transformation and sustainable development with the banking industry.
Agribank Cultural Week 2025 is not only a cultural event imbued with Agribank's identity - but also a "commitment" to a pioneering, humane Agribank that is constantly striving to "better every day". Each officer and employee is a "brand ambassador", "cultural ambassador spreading", inspiring Agribank's journey of continuous innovation.
Take action today! Actively respond and register to participate in activities through focal units and at your own units; Actively communicate and spread meaningful messages to the community; Compete to be creative, contribute to building an innovative, creative Agribank, full of confidence and new spirit in the era of national transformation.
Agribank News
Source: https://www.agribank.com.vn/vn/ve-agribank/tin-tuc-su-kien/tin-ve-agribank/hoat-dong-agribank/tuan-le-van-hoa-agribank-nam-2025-lan-toa-gia-tri-ket-noi-suc-manh-vung-buoc-tuong-lai
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