Customer centric
Agribank's digital transformation journey is being implemented with a consistent orientation: customer-centricity. Agribank's digital transformation activities in 2024 also adhere to this spirit.
Since the beginning of the year, Agribank has been determined to develop digital banking products and services to increase convenience and enhance customer experience. One of the important strategies is to develop e-banking applications with a friendly interface and many integrated utilities, meeting customers' transaction needs anytime, anywhere.
Agribank Digital operates as a miniature bank branch model, serving all customers, especially in rural, remote and isolated areas. This model helps customers easily access financial services, minimizing the time and effort of having to go to traditional bank branches.
In recent years, Agribank has not only focused on upgrading digital banking products but also expanding its utility ecosystem to serve the diverse needs of customers. One of the highlights is the launch of the Agribank Plus application in mid-2024. This is the latest version of the e-banking application, designed according to 4 "PLUS" criteria: Prime, Leading, United, and Smart.
Agribank Plus offers many new features, including fast money transfers to many people, scheduling money transfers, automatic bill payments, and especially other convenient services such as booking train tickets, booking medical examinations, or sending congratulatory money. The interface improvement, simplifying the login process with a single username and password on the mobile and PC versions has helped customers save time and increase convenience when using banking services.
In particular, Agribank has recently launched the Open Smart Bank digital banking solution, using modern technology to optimize transactions and enhance security. Open Smart Bank helps Agribank not only provide traditional financial services but also create a smarter transaction environment for customers. This solution applies advanced technologies such as artificial intelligence, blockchain and big data to optimize transaction processes, automate tasks and enhance security. This is one of the important steps in Agribank's digital transformation process.
Agribank is also one of the pioneering banks in applying eKYC (electronic customer identification) security technology and collecting biometric data, helping to enhance security and accuracy in transactions. In particular, recently, Agribank has deployed electronic authentication service via VNeID on the Agribank Plus application, helping to optimize customer experience. Updating biometrics via VneID account, customers do not need to have a physical card and do not require the phone to have NFC technology. Updating biometric information is a necessary and mandatory requirement for customers conducting online banking transactions, to ensure customer safety, in accordance with the provisions of Circular 17 and Circular 18 of the State Bank of Vietnam, from January 1, 2025, bank account holders are required to authenticate biometrics and update valid identification documents to continue conducting online transactions.
Promoting cashless payments in rural areas
Not only developing digital banking services for urban customers, Agribank also focuses on promoting cashless payments in rural areas. Agribank is the only bank that has been at the forefront of deploying automated teller machines (ATMs) since 2003 to all regions of the country, from mountainous border areas to remote areas as well as to remote islands, with nearly 1,500 machines located in agricultural and rural areas out of a total of more than 3,300 ATMs nationwide, helping people in these areas easily access modern banking services.
The policy of issuing Loc Viet cards - a domestic card product integrating the latest technology - is one of Agribank's breakthrough strategies to encourage people to use payment cards instead of cash. With low interest rates, long grace periods, and simple procedures, Loc Viet cards not only help customers easily access financial services but also help push back black credit, a burning issue in many rural areas.
In addition, Agribank also upgraded and promoted the Autobank model, allowing customers to conduct banking transactions without going to a branch, with the feature of identifying customers through biometric technology. This not only helps save operating costs but also improves the experience for people in rural areas.
Advanced security technology
In the context of increasing cyber security threats, Agribank pays special attention to protecting customer information and data. Agribank's e-banking system is built with advanced security measures such as data encryption, biometric transaction authentication and the use of the eKYC system to protect customers' rights in online transactions.
In recent times, Agribank has continued to develop and promote the application of the national population database in banking activities. Currently, Agribank's digital banking product and service ecosystem has provided customers with full utilities such as opening accounts, registering for digital banking/e-banking services, registering for loan information or making online appointments... quickly and effectively. By authenticating customers based on data and information from the Citizen Identification Card with the chip attached to the Ministry of Public Security, Agribank customers can confidently register and use convenient and safe digital services without having to worry about the risks of forgery/appropriation of account usage rights for illegal acts in the digital space.
An important highlight in Agribank's security efforts is the deployment of ATMs and CDMs that support cash withdrawals using chip-based ID cards or codes, helping customers make transactions without cards, while minimizing risks associated with physical cards.
Strong imprints
Agribank's continuous efforts in digital transformation have been recognized with a series of prestigious awards such as: Certificate of Merit from the Governor of the State Bank, TOP 10 Strong Brands of Vietnam, Vietnam Digital Transformation Award 2024 for the Agribank Open API platform and most recently, the Top 10 Trusted Products - Services 2024 award for the Agribank Plus application. To date, Agribank has had 12 consecutive information technology applications/systems honored at the Sao Khue Award for outstanding information technology systems in the fields of finance - banking and digital banking. This is a clear demonstration of Agribank's strong development and constant innovation in applying technology to banking operations.
With the goal of becoming a modern bank, Agribank is continuing to promote the digital transformation process, not only to meet the needs of customers but also to contribute to the overall development of the digital economy. Agribank identifies that digital transformation is the key to expanding the service network, improving product quality and serving customers more effectively. Looking to the future, Agribank aims to further develop digital banking products and services, while improving security and safety in online transactions. The bank also focuses on building a smart, accessible and friendly digital banking environment for all people, especially in rural areas.
Agribank has been affirming itself as one of the pioneering banks in the digital transformation journey in Vietnam. With strong and creative steps in developing digital banking products and services, promoting cashless payments and protecting customer information security, Agribank is making a solid mark in the banking industry and making important contributions to the development of the national digital economy.
Agribank has a wide network of operations across the country, from urban to rural areas, remote areas, islands with nearly 2,300 branches, transaction offices, 68 mobile transaction points using specialized cars, over 3,700 ATMs/CDMs, nearly 24,000 POS/EDC machines and Digital Banking service - Agribank Digital... serving the payment transaction needs of more than 22 million customers opening accounts and using payment services, nearly 4 million customers borrowing capital at Agribank.
Thanh Binh
Source: https://www.agribank.com.vn/vn/ve-agribank/tin-tuc-su-kien/tai-chinh-ngan-hang/agribank-dau-an-tien-phong-trong-hanh-trinh-chuyen-doi-so
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