Changing retail location selection strategy to "kill two birds with one stone"
In recent years, the market has witnessed a trend of retail space moving away from CBDs (Central Business Districts) - central business districts because the land fund is not enough to meet the business situation, not to mention the increasingly expensive rental prices. On the other hand, the expanded area of the capital with convenient urban traffic infrastructure has attracted a large number of residents, leading to the formation of new economic centers, becoming a "promised land" for retail businesses.
The scale of shopping malls in the expanded areas is often about 2-3 times larger than in the center, making it easier for retail brands to design stores and enhance the shopping experience for customers. In particular, these shopping malls often integrate many entertainment and dining services, providing many experiences and encouraging customers to spend more.
Therefore, recently launched large-scale commercial street complex projects have attracted a lot of attention from businesses and investors, typically the Mega Grand World complex of Vingroup Corporation in the East of Hanoi. Although still in the negotiation stage, leading brands such as Starbucks; El Gaucho; Pizza 4P's; Vietnam Speciality Expo, Trung Nguyen Legend Premium, Warning Zone, Mekong Connect, Italian Zone, My Long, Runam, Highlands Coffee, Louis Castel, ... have expressed interest in Mega Grand World and have plans to be present at this shopping - entertainment - recreation complex with the most unique shoppertainment model in the North.
According to information from Vingroup, their experts are still working with famous brands and are expected to continue announcing successfully signed brands before Mega Grand World Hanoi officially opens in December 2023.
The attraction of the first super complex of shopping - entertainment - recreation - experience in the North
Explaining why dozens of big brands have chosen Mega Grand World as the place to develop magnificent flagship stores, thousands of square meters in size, with unprecedented concepts, experts say that the endogenous vitality of this super shopping and entertainment complex has met most of the criteria of the current retail industry, even leading future trends.
First, since the pandemic, global giants have identified shopping malls and complexes as not just places to sell goods, but as “destinations” where customers can experience everything from shopping to entertainment, dining, art, and even relaxation. Many leading brands in the world have spent billions of dollars to expand, renovate, and “transform” small shopping malls into super destinations with maximum outdoor space.
At Mega Grand World Hanoi, the construction density is only 35%, the remaining area is reserved for space and splendid landscape, with bridges, rivers, green parks, flower gardens, miniatures, etc. in bold Asian - European style. In addition, commercial streets are designed and planned to optimize brand recognition, functionality, as well as viewing space, diversifying customer experiences.
With the architecture of one side of the river and one side of the main road, the business exploitation potential of the shops at Mega Grand World will increase many times in value. If the riverfront shops satisfy visitors with a panoramic view of the poetic Venice River, the park and the square, the row of shops on the main road has the advantage of convenient traffic, easily welcoming customers from the adjacent parking lots.
Vietnam's first boat stage "The Grand Voyage" will light up every day at Mega Grand World
In addition, Mega Grand World will attract a large number of visitors thanks to its diverse product planning, satisfying the needs of all family members. The elderly can experience culinary streets, health care services, specialized shopping stores, and Eastern and Western medicine health care centers. Mothers and grandmothers can shop, beautify, and take care of their health. Children will find an entertainment "paradise" with museums and attractive entertainment complexes. The ability to "please" customers of all ages promises to attract customers to come back many times, which is also the key to making retail businesses feel secure in setting up their long-term business at Mega Grand World.
With the mission of creating a leading shopping and entertainment "super universe" in the North, Mega Grand World has been invested in meticulously by Vingroup, "breathing" into it a strong internal vitality with the most attractive games in the capital such as Magic Balloon Tower, Sky Drop, ... Visitors to Mega Grand World can also enjoy entertainment items from 2 amusement parks at Vinhomes Ocean Park 2 and 3 directly operated and managed by VinWonders.
Vingroup has also invested heavily in 115 buses operating 24/7, with a frequency of 10 minutes/trip, bringing people from districts in Hanoi and Hai Duong, Bac Ninh, etc. to Mega Grand World Hanoi and the subsidized E10 bus route to pick up tourists directly from Noi Bai airport to Mega Grand World Hanoi.
The presence of hundreds of famous brands along with Vingroup's methodical and professional investment plan promises to create Mega Grand World Hanoi into a unique shopping - entertainment - recreation - experience - art exhibition complex, welcoming a huge flow of visitors from more than 200,000 residents of Ocean City, more than 10 million people in Hanoi and neighboring areas and more than 20 million tourists each year.
PV
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