ANTD.VN - Although it has not yet opened, the Korean street K-Town at the Mega Grand World Hanoi complex has become the hottest check-in spot in the East with a series of artworks, mascots, lights, and music imbued with Korean culture, ready to welcome tens of thousands of visitors to experience at year-end festival events.
Artistic symbol and “Korean-style” light party
Along with the lightning-fast construction speed of The Venice subdivision at Mega Grand World Hanoi, the K-Town subdivision here has also "transformed" into a miniature Korea with colorful commercial streets, ready to attract tens of thousands of tourists to come and have fun.
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| Korean Festival at K-Town Square, Vinhomes Ocean Park 2 welcomed thousands of Korean and domestic tourists on November 25. |
Here, the East-West Bridge - the symbolic work of Mega Grand World Hanoi, connecting the two subdivisions K-Town and The Venice has a length of up to 10m. Designed in a unique Gothic style, connecting the two cultural regions of Italy - Korea, the East-West Bridge has become an ideal "virtual living" corner for visitors. Another highlight of the K-Town subdivision is the K-Legend row of houses with nostalgic Hanok architecture, designed in the traditional Korean style with brown, beige, gray tones and traditional Korean-patterned stone walls, attracting young people who are passionate about retro and vintage styles.
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| The East-West Bridge connecting the two cultural regions of Italy and Korea, shimmering and brightly lighting up the sky of the Eastern Capital . |
One of the most special highlights in K-Town is the cluster of K-street artworks arranged along the roads, house roofs, walking streets and around the square such as the Giant Red Bear, the Brown Bear, the Korean White Rabbit, and interactive butterflies that glow in the night.
Meanwhile, the cluster of art symbols in the K-Legend subdivision are mascots with strong cultural features of the land of Kim Chi such as the Bat Nha drum - a symbol of peace in the Obangsaek philosophy of the five elements, a statue of a person wearing Hanbok - the traditional costume of the land of kimchi, or the mascot Haechi - a symbol of luck and fortune in Korean culture. All are arranged around the 3.5 beltway, promising to become unique check-in spots, attracting tourists.
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| Architectural scenes and artworks bring the most authentic Korean culture to visitors to the capital. |
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| The Haechi statue - a mythical mascot that brings luck in Korean culture - is also located at the beginning of K-Legend Street. |
In particular, at night, the K-Town scene will become sparkling with thousands of brilliant lighting effects arranged throughout the streets and squares. A series of high-hanging lanterns, lighting effects on tree canopies and tree trunks, and light mapping technology performances under the walking street with themes of flamingos, clouds, waves, etc. will turn the Korean street of the "shopping and entertainment universe" Mega Grand World into a unique Korean-style art icon on the East bank of the capital.
The birth of the K-Town subdivision and Mega Grand World Hanoi in general satisfies the shopping experience needs of millions of Vietnamese consumers who love services and products from the land of Kim Chi. The complex also contributes to completing the overall picture of a leading shopping and entertainment complex in Vietnam, bringing a potential investment channel with attractive profits for astute investors.
The business premises at K-Town are uniquely planned, following the formula of "experience leading to experience", with diverse facades such as beltway 3.5, K-Town festival square,... giving business owners many options to start up, optimizing the number of customers. This model also especially attracts young people, Gen Z generation, who always appreciate new, unique, trendy services, creating a chain of entertainment, shopping, and culinary experiences with a unique Asian spirit.
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| Korean trend attracts all ages because of its unique architectural and cultural beauty. |
The investment potential of Mega Grand World Hanoi comes from the huge population of more than 200,000 people in the future destination city of Ocean City and nearly 10 million people from neighboring areas in the North. In particular, this super entertainment - shopping - resort complex on the east coast is expected to open in December 2023, combined with the launch of Center Point in the first commercial street complex at Vinhomes Ocean Park 2 in January 2024, promising to "explode" the vitality of Ocean City, anticipating the huge shopping momentum of the holiday season.
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