Ready to "spend money" for a Korean -standard experience
Hallyu, a cultural trend inspired by South Korea, is becoming increasingly popular in Asian countries, including Vietnam. This movement affects every aspect of Vietnamese life, from culture, entertainment to cuisine, fashion, beauty, etc.
Notably, Hallyu has also created a new consumer trend when followers of Korean culture are willing to “spend their money” for authentic Korean experiences. For example, recently, young people across the country did not hesitate to spend tens of millions of dong to own a pair of tickets to meet their idols at BlackPink’s concert held in Hanoi.
Also with the rise of the Korean entertainment industry, in recent years in Vietnam, neighborhoods with the colors of the land of kimchi have begun to form with pubs, restaurants, convenience stores, specialty food trucks... attracting a large number of customers to stop by and experience. Korean culinary brands such as Gogi House, Dokki, King BBQ... are always favorite destinations for young people and office workers in every gathering.
Despite becoming a consumer wave, the “Korean street” business model in Vietnam has so far mainly stopped at the spontaneous level in places where many Korean experts and personnel gather to serve daily needs rather than creating true entertainment destinations. The market lacks large-scale complexes that are systematically and professionally planned, focusing not only on “Korean-standard” culinary and shopping brands that have never existed in Vietnam, but also authentically recreating Korean culture, from architecture to art, events, entertainment, etc.
Grasping the development of Korean culture in Vietnam, Vinhomes continues to pioneer in the market by bringing this culture to the commercial street K-Town - a "paradise" for shopping, entertainment and recreation with a strong Korean style at the Mega Grand World complex in the East of Hanoi.
K-Town - New "spending coordinates" in the East of the Capital
At K-Town, the traditional Korean street K-Legend and the trendy Korean street K-Street are two perfect pieces in the overall colorful cultural picture of the “destination city” Ocean City. Residents and tourists from all over the world will fully experience the culture of the land of kimchi, blending in with the Korean wave with the most stylish, youthful and “trendy” experiences.
K-Town is built by the investor into a “world of experiences”, where visitors are fully satisfied with all expectations of a “must-see, must-go, must-try” destination. This is also a place to recreate the typical cultural beauty of Korean culture that is popular all over the world in many fields such as cuisine, cinema, music, fashion, cultural festivals, etc.
Visitors to K-Town will not have difficulty finding images of traditional and modern architecture and landscapes appearing in Korean movies, iconic works of art such as welcome gates, mascots, famous idol characters... The vibrant "Korean standard" atmosphere like Iteawon, Hongdae, Myungdong bustling 24/7 is also recreated for visitors to enjoy street music, cuisine, entertainment and shopping all night long.
In particular, K-Town promises to become a "spending coordinate" for those who are passionate about Korean culture when this place is planned with the industry according to the formula "experience leads to experience", focusing on the most popular Korean brands from cafes, restaurants, supermarkets, pubs & bars, to cosmetics, fashion, health care and diverse entertainment stalls...
Thanks to the advantage of convenient traffic infrastructure and the magnetic attraction of the "destination city" Ocean City as well as Mega Grand World Hanoi, K-Town will be the new stop on the journey of non-stop entertainment in the East of the capital. In particular, K-Town is considered a "promised land" for investors who intend to exploit the huge business potential from the explosion of Korean culture in Vietnam.
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