Gold prices this afternoon (January 10 of the lunar calendar) were adjusted by brands to increase to a new level compared to yesterday's closing price.

Specifically, the price of gold rings at Bao Tin Minh Chau is listed at 86.8-90.25 million VND/tael.

Doji Gold and Gemstone Group increased the price of 9999 gold rings to 86.6-90.3 million VND/tael, while Saigon Jewelry Company Limited (SJC) listed the price of gold rings of type 1-5 at only 86.8-89.8 million VND/tael.

Meanwhile, SJC gold bars have a common price of 86.8-90.3 million VND/tael (buy - sell).

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At noon on God of Wealth day, people flocked to buy gold.
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Outside the gold shop on Tran Nhan Tong street, customers had to sit in long lines waiting for their turn to buy.

Despite the high price of gold, people still flocked to buy gold for luck at noon today (February 7). Inside the store, buyers jostled each other. Outside, hundreds of people sat in line waiting.

Due to the large number of customers, some gold shops on the day of God of Wealth only sell, not buy. Or, customers who come to sell gold must bring a paper appointment to come back the next day to receive money, because "all accountants are mobilized to handle payment procedures for customers buying gold".

According to VietNamNet reporters , this morning, most customers came to buy 1-2 taels of gold rings or gold coins or gold bars. The number of customers buying gold by weight is not much.

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Inside Bao Tin Minh Chau gold shop, customers jostle each other to buy gold.
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Today, the gold shop only sells, not buys.

“I bought 20 taels of gold rings and gold coins, but I bought them for a family member. I have 5 taels,” Ms. Do Thu Hoai boasted. In addition to the gold rings, today she bought a gold coin to collect the full set of 12 zodiac animals. She will use this gold as a dowry for her children when they get married.

Holding in her hand a 3-tael gold ring she just bought at Bao Tin Minh Chau store, Ms. Nguyen Thi Ngoc, 54 years old, on Bach Mai street (Hai Ba Trung, Hanoi) said: "In the past, this gold store had a kiosk in Mo market. Since I was 13-14 years old, I went to buy gold on God of Wealth day with my parents."

This year is the 40th year that Mrs. Ngoc has bought gold, both for luck and for her children and grandchildren.

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Ms. Ngoc shows off the 3-tael gold ring she bought on God of Wealth day.

Talking to VietNamNet , Ms. Hoang Thi Hanh - Director of Gold Trading and Exchange of Bao Tin Minh Chau Company Limited, said that the amount of gold prepared for the God of Wealth this year is still relatively abundant, mainly plain rings, gold coins, gold bars and gift products made of 9999 gold.

Regarding the number of customers coming to trade, Ms. Hanh said: "From the 6th day of Tet until now, customers always have to wait in line to buy. The amount of gold sold has also increased sharply by 20-30% compared to normal days." Particularly two days before the God of Wealth's Day, when the price of gold peaked, people sold a large amount of gold to make a profit.

Most customers only buy a few taels of gold to accumulate as a form of savings. In particular, there was a customer who decided to buy up to 200 taels of plain round gold rings on this God of Wealth day. According to her, customers who buy such large amounts of gold are mainly for investment.

A representative of the Doji gold brand also said that from early morning, the stores were crowded with customers. At some branches, employees had to inform the warehouse to replenish the products of the God of Wealth and Kim Ty gold coins because the number of customers ordering them increased suddenly.

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At Doji's store, customers come and go in droves.
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A customer bought 5 taels of gold coin of God of Wealth and gold coin of Kim Ty.
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Gold shop staff box the God of Wealth statue made from 9999 gold before delivering it to customers.
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The number of customers coming to Bao Tin Manh Hai gold shop also increased dramatically compared to normal days.
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When paying, customers must have money and ID card in hand.

“At more than 200 Doji jewelry centers, from February 5 to the morning of February 7 (ie January 8-10), millions of visitors came to buy gold and experience festival activities throughout the system,” he informed.

Ms. Bui Hong Tam - General Director of Ancarat Vietnam Joint Stock Company, commented that this year the amount of gold the company is preparing to supply to the market after Tet and on the day of God of Wealth is less than last year.

In addition to the scarcity of raw gold supply, another aspect is that businesses anticipate and calculate the possibility that the market will be sluggish. However, the number of customers coming to buy gold still increases quite strongly.

According to Mr. Mai Huy Tuan - Deputy General Director of Phu Quy Gold and Gemstone Group, from after Lunar New Year to the day of God of Wealth, the gold supply is very limited, not enough goods to sell. The total amount of gold of all kinds that the company prepares to sell on the occasion of God of Wealth this year is less than previous years.

On God of Wealth Day in 2024, Phu Quy ran out of gold by 11am. This year, gold is expected to sell out early, Mr. Tuan said.

Went to the gold shop early in the morning to buy a statue of God of Wealth and a bottle of milk as gifts for his wife.

Went to the gold shop early in the morning to buy a statue of God of Wealth and a bottle of milk as gifts for his wife.

Mr. Tung came to the gold shop early in the morning, lined up and spent 30 million VND to buy 3 products: a statue of the God of Wealth, a milk bottle and a gold card of wealth as gifts for his wife. Gold shops in Hanoi were crowded with people on the God of Wealth's day, January 10.
3am, people huddled in the cold rain waiting to buy gold for God of Wealth

3am, people huddled in the cold rain waiting to buy gold for God of Wealth

Gold shops only open for business at 6:30 a.m., but since 3 a.m. many people have been lining up, sitting huddled in the cold, rainy weather in Hanoi to buy gold for luck on God of Wealth Day.
Unique in HCMC: 40 family members grilled nearly 2 tons of snakehead fish to sell on God of Wealth Day

Unique in HCMC: 40 family members grilled nearly 2 tons of snakehead fish to sell on God of Wealth Day

On the morning of January 10, many shops selling grilled snakehead fish on Tan Ky Tan Quy Street (Tan Phu District, Ho Chi Minh City) were busy as many people came to buy them to worship the God of Wealth.