Techcombank and Starbucks Vietnam bring "Warm Tet from the heart"

On the occasion of the approaching New Year and Lunar New Year, Techcombank and Starbucks are collaborating to launch the program "Warm Tet from the heart - Receive good fortune as you wish" to bring seamless payment experiences, along with attractive incentives for customers of both sides.

This is considered the most typical campaign since the two sides officially cooperated within the past year and is also the "opening" campaign for many cooperation activities that will take place in the new year 2024.

The program "Warm Tet from the heart - Bringing luck as you wish" will be deployed throughout the Lunar New Year 2024 with a meaningful message about Tet sharing. Around each cup of coffee are stories of us spending time with our loved ones, enjoying the sweet and warm days at the end of the year.

In addition, Techcombank and Starbucks also sent New Year's "lucky money" gifts and special offers to customers this Tet holiday - in lieu of gratitude and blessings for good things in the coming new year.

At the same time, when experiencing products and services at the Starbucks Vietnam chain of stores, customers will also be immersed in a festive space specially decorated for the New Year, with the appearance of giant cups of coffee, or media publications bearing the imprint of the two brands Techcombank and Starbucks.

Not only now, but since the second quarter of 2023, Techcombank and Starbucks have implemented many incentive programs for customers, thereby recording impressive business results. The number of Techcombank customers making payment transactions at Starbucks increased by an average of 4 times/month.

The implementation programs have created opportunities for both sides to get closer to a large number of customers, especially young people and customers in the "Why not" segment - those who are quick to adapt to digital technology and share the same love and interest in high-class brands.

Acting Director of Retail Banking - Techcombank Nguyen Anh Tuan. Photo: Techcombank

Sharing about the exclusive cooperation between Techcombank and Starbucks, Mr. Nguyen Anh Tuan - Acting Director of Retail Banking, Techcombank - said: "With a customer-centric strategy, Techcombank focuses on implementing activities revolving around the highest benefits of customers. 2023 marked Techcombank's success in providing products and services with different experiences.

In the 2024 strategy, Techcombank will continue to develop and expand its diverse cooperation network in all fields, especially strategic partners in high-quality products and services to bring a seamless experience throughout the customer's consumption journey. Among them, Starbucks - a favorite and highly appreciated coffee brand in Vietnam, is famous for its very good quality coffee products. We believe that the cooperation between Techcombank and Starbucks will maximize the customer experience with convenient, fast payment solutions and attractive customer engagement programs" .

It is expected that in 2024, Techcombank will deploy new payment methods, integrated into Starbucks Vietnam store chain to optimize customer payment experience.

In addition, Techcombank and Starbucks will continue to cooperate to implement more customer engagement programs, so that every customer who comes to Starbucks with just a Techcombank card can enjoy convenient and easy benefits. As Techcombank has accompanied major retail brands, "One touch is Win" according to the strategic direction "Customer is the center" that the bank has been pursuing.

Promotional program information:

1. Get 50K off on bills from 100K when buying 1 of the following 4 drinks with Techcombank Visa card, applicable for Grande and Venti sizes, including:

- Honey Plum Pure Matcha Latte

- Signature Chocolate

- Caramel Macchiato

- Dolce Misto

2. 20K discount for any Grande & Venti drink when paying with Techcombank Visa card

3. Free upsize for all drinks from Tall size when paying with all Visa cards

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