Techcombank opens new generation branch in Vung Tau

Techcombank sets new standards for bank branch model

This is a strategic milestone, opening the recently announced plan to comprehensively innovate the branch network, aiming to standardize customer experience and brand presence at branches across the entire Vietnam Technological and Commercial Joint Stock Bank (Techcombank) system.

At the same time, pioneering in setting new standards for bank branch models in Vietnam: digital, modern, green and sustainable.

Not simply a design innovation, Techcombank's new generation branch system is developed based on the "customer-centric" strategy.

This is a new step on the journey to realize the vision of transforming the financial industry, enhancing the value of life and affirming Techcombank's position as a pioneer in redefining the way banks operate.

Modern branch space, synchronized according to new design identity standards - Photo: Techcombank

The combination of modern technology, comprehensive digitalization and optimal customer experience at every touchpoint helps Techcombank constantly innovate for the long-term benefit of customers.

Located at 2 Le Hong Phong - the bustling central street of the coastal city, Techcombank Vung Tau impresses with its green, modern architecture and strong brand identity, the mark of the sustainable development commitments that Techcombank pursues.

This is both a destination for financial transactions and a project that contributes to enhancing the urban appearance and inspiring innovation in local banking services.

This superior branch version is designed in the direction of a "smart financial experience center" - where customers can make quick transactions through integrated digital technology platforms such as eKYC, e-Signature, iDO...

Branch space is optimized for each function - Photo: Techcombank

Thanks to that, the process is shortened to the maximum, manual operations are minimized, and personalization is increased. Branch staff are also upgraded, shifting from the traditional multi-transaction model to focusing on developing a team of financial experts - those who always accompany customers on the journey of creating and preserving assets.

19 branches nationwide will have their identity changed.

As the first branch in a chain of 19 branches nationwide that will change its identity and customer experience model from now until the end of the second quarter of 2025, Techcombank Vung Tau is expected to become a model for a new generation branch model - synchronous in identity, optimizing customer experience but still emphasizing flexibility and local characteristics.

Ms. Lam Hong Ngoc - Deputy Director of the State Bank of Ba Ria-Vung Tau province - Photo: Techcombank

This is part of Techcombank's strategy to develop a technology-oriented network, focusing on customers and approaching international financial service standards.

After nearly 20 years of accompanying the locality, Techcombank Vung Tau branch has made important contributions to the socio-economic development of the province.

This operational model transformation is not only a step forward in terms of space or service, but also demonstrates Techcombank's long-term commitment to accompanying localities on the journey of transforming the financial sector, towards sustainable development.

Ms. Nguyen Thi Loc - Southern Regional Executive Director of Techcombank - Photo: Techcombank

Speaking at the event, Ms. Lam Thi Hong Ngoc - Deputy Director of the State Bank of Ba Ria-Vung Tau province, stated that with a modern, sustainable orientation and closely linked to the national digital transformation strategy, Techcombank Vung Tau branch is a new highlight in the local financial space.

"We expect Techcombank Vung Tau to develop further, continuing to be a new generation bank branch model, contributing to the sustainable development of the province," Ms. Lam Thi Hong Ngoc emphasized.

Design creates open workspace, increases connectivity - Photo: Techcombank

Sharing about the strategic significance of the Vung Tau market, Ms. Nguyen Thi Loc - CEO of Techcombank's Southern region, affirmed that standardizing the space and operating branches according to the new brand identity not only helps improve service quality, but is also a strategic shift of Techcombank in re-establishing competitiveness.

"With nearly 20,000 customers in Vung Tau, we expect the branch to become a modern financial touchpoint, accompanying customers on the journey to create sustainable value for the future," Ms. Loc emphasized.

The implementation of the new generation branch model does not stop at improving the physical space, but is a strategic component in Techcombank's long-term roadmap - redefining the way banking operates in Vietnam, with technology as the foundation, customer focus and services standardized according to international standards.

Each branch is not only a transaction point, but also a modern financial center - a place to gather experiences, connect emotions and spread sustainable development values ​​in the community.

Source: https://tuoitre.vn/techcombank-khai-truong-chi-nhanh-the-he-moi-tai-vung-tau-20250410194111306.htm