Record growth and expansion strategy of Accor Group's member brands

Paris, France has nearly 120 Sofitel brand branches, more than 120 boutique hotels under the Mgallery brand, and a series of personalized destinations according to customer needs under the Emblems brand. Accor Group recorded record growth in 2024 with nearly 90 hotels signed and planned to operate in the coming years under these prestigious brands.

Paris, France has nearly 120 Sofitel brand branches, more than 120 boutique hotels under the Mgallery brand, and a series of personalized destinations according to customer needs under the Emblems brand. Accor Group recorded record growth in 2024 with nearly 90 hotels signed and planned to operate in the coming years under these prestigious brands.

Sofitel Cairo Downtown Nile, Egypt – Officially in operation from January 2025 The largest Sofitel hotel in the world with 615 rooms

“2024 is a remarkable year for our brands, marking an unprecedented growth momentum. This long-term development plan reflects the dedication and efforts of our outstanding teams around the world, reinforces the quality consistency across the group, contributes to redefining the brand identity, and emphasizes the brand commitment. There is nothing more proud than restoring the reputation and pride of our brands and the talented staff of our hotels.” — Ms. Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems shared.

Consistency is the foundation of class

Two years after merging the Sofitel, Sofitel Legend, MGallery and Emblems brands under Maud Bailly, Accor's iconic luxury brands are reaping the rewards of a comprehensive transformation.

The transformation includes restoring the distinctiveness and consistency of each brand’s identity, while also breathing new life into the existing hotel portfolio. More than 20 hotels signed in 2024 have confirmed the unprecedented growth of the four brands. The Group is now focused on high-potential markets such as Europe, Southeast Asia, the Middle East and Egypt, resort destinations in the Caribbean, the Mediterranean and emerging markets such as Mexico and India.

A record year for Sofitel: Celebrating a new era and 60 years of French-style luxury

Sofitel, the first luxury hotel brand originating in France, celebrates its 60th anniversary in 2024, marking six decades of continuous development with dedication and commitment to French luxury.

The past year has seen Sofitel’s strongest growth momentum to date, with 32 hotels in the pipeline, including 12 new hotels signed in 2024 alone.

The group’s development plans are focused on becoming a pioneer in the hotel industry in Europe and North Africa; while accelerating growth in key markets such as the Middle East, Southeast Asia and India. Sofitel has doubled its brand presence in the Vietnamese market with the impressive appearance of Sofitel Sapa Hotel & Residences and Sofitel Diamond Crown Hai Phong.

Sofitel’s innovation plan is reflected in every category: Legend hotels, local hotels, resorts, residential areas and even the airport area. Thereby, affirming the group’s position as one of the leading luxury hotel groups in the world, with about 120 hotels in 49 countries.

Growth of the brands: MGallery and Emblems rapidly expand their influence

MGallery Collection and Emblems Collection are two indispensable Accor brands, providing luxurious, private experiences that honor local cultural identity.

The MGallery and Emblems luxury brands are experiencing explosive growth with more than 55 hotels currently under construction. The new agreements will increase the MGallery brand’s global presence, including launches in the Caribbean; and reinforce its growth in Europe, with 67 hotels open and a further 19 under construction.

Meanwhile, Emblems Collection, Accor’s luxury brand, is on a strong growth trajectory with seven hotels signed across all continents, and nine projects in the final stages of negotiation in North America, China, Vietnam and Europe, including Italy, the UK and Greece.

The remarkable growth of Sofitel, Sofitel Legend, MGallery and Emblems confirms the power of Accor’s strategic vision and brand planning. With pioneering positions, impressive openings, upgrades and transformations, the four Accor brands are redefining the luxury hotel industry across continents.

Source: https://baodautu.vn/tang-truong-ky-luc-va-chien-luoc-mo-rong-cac-thuong-hieu-thanh-vien-cua-tap-doan-accor-d244459.html