(To Quoc) - On March 12, Sun World - the entertainment complex system of Sun Group Corporation signed a strategic cooperation agreement for 2025 with Saigontourist Travel - the leading travel company in Vietnam, promising an explosive year with many unique tour experiences as well as activities to promote the Vietnamese tourism brand to international friends.
On the morning of March 12, 2025, at the Continental Saigon Hotel, Ho Chi Minh City, the signing ceremony of a comprehensive strategic cooperation agreement for 2025 between Sun World and Saigontourist Travel took place. The event marked the cooperative relationship between the "two giants" of the Vietnamese tourism industry, in pioneering the provision of high-quality, inspirational products along with communication and marketing solutions to promote the Vietnamese tourism brand to international friends, as well as announcing many attractive tours, especially in the year commemorating the 50th anniversary of the liberation of the South - reunification of the country (April 30, 1975 - April 30, 2025) and also the 50th anniversary of Saigontourist's establishment.
Sun World and Saigontourist sign comprehensive strategic cooperation
Saigontourist is one of the leading tourism groups in Vietnam, established in 1975, operating in many fields such as travel, hotels, restaurants and entertainment. With high quality and professional services, the company always brings great experiences to domestic and foreign tourists, plays an important role in promoting Vietnamese tourism to the world and continuously wins many prestigious awards.
Sun World was officially launched in 2017, positioning itself as an international-class entertainment brand, bringing together theme parks, entertainment complexes and a complex of magnificent cultural and spiritual works... created by Sun Group. The Sun World system includes 9 amusement parks and tourist areas, spread across three regions of the country: Sun World Ba Na Hills, Da Nang Downtown (Da Nang), Sun World Fansipan Legend (Sa Pa, Lao Cai), Sun World Ha Long (Ha Long, Quang Ninh), Sun World Cat Ba (Hai Phong), Sun World Sam Son (Thanh Hoa), Sun World Hon Thom (Phu Quoc), Sun World Ba Den Mountain (Tay Ninh), Sun World Ha Nam (Ha Nam)... with many international records and awards.
In 2025, according to the agreement between the two parties, Saigontourist Travel will conduct comprehensive strategic cooperation in distributing Sun World amusement park tickets in the Vietnamese and international markets. It is expected that the total ticket output across the entire Sun World system distributed through Saigontourist Travel will reach at least 50,000 visitors.
Many incentive programs for tourists will be implemented after the "handshake" between Sun World and Saigontourist.
In addition to accompanying in tourism promotion activities and ticket distribution, the two sides will also implement many special incentive programs for tourists using the services of Sun World and Saigontourist Travel. Specifically, Sun World will apply priority policies for tourists booking tours with Saigontourist Travel, such as MICE groups with over 300 people and cruise passengers when coming to Sun World, international groups buying Cu Chi - Tay Ninh package tours, etc.
The above cooperation not only brings benefits to the two businesses but also contributes to improving the tourism experience, attracting more high-quality domestic and international visitors.
The two sides also cooperate comprehensively in the fields of promotion, communication and marketing to enhance the Vietnamese tourism brand, spread the beautiful images of destinations to domestic and foreign tourists, through many campaigns, especially creative image contests, experience clips, inspirational tourism products and to love Vietnam more through each trip.
Mr. Pham Quoc Quan, Member of the Board of Directors of Sun Group Corporation, said: "The potential cooperation solutions between Sun World and Saigontourist will create leverage not only for Sun World, but also enhance the brand value of the Vietnamese tourism industry in diversifying customer experiences. We expect the cooperation with Saigontourist to be a strategic step, helping to optimize the tourism - resort - entertainment ecosystem that the two sides are building, while bringing many new values to tourists, contributing to promoting the sustainable development of Vietnam's tourism industry and reaching international standards."
Mr. Pham Quoc Quan - Member of the Board of Directors of Sun Group spoke at the signing ceremony
Speaking at the signing ceremony, Mr. Nguyen Thanh Luu - General Director of Saigontourist Travel said: "The strategic cooperation between Saigontourist Travel and Sun World will bring opportunities to expand tourism products, increase attractive experiences for tourists, and at the same time enhance the position of Vietnamese tourism on the international map. In particular, on the occasion of the 50th anniversary of the liberation of the South - reunification of the country and the 50th anniversary of the establishment of Saigontourist, this cooperation will introduce many unique itineraries, deeply connecting history, culture and nature in places on the "S" shaped land, thereby arousing national pride and further promoting the image of Vietnam to the world."
In particular, on the occasion of the 50th anniversary of the liberation of the South - reunification of the country (April 30, 1975 - April 30, 2025), Sun World and Saigontourist Travel will launch a tour to explore the culture, history and war of Ho Chi Minh City - Cu Chi - Ba Den Mountain (Tay Ninh). Accordingly, the two sides will coordinate to build a special and memorable discovery journey for domestic and foreign tourists, especially international tourists on this important anniversary.
Celebrating the 50th anniversary of national reunification, which is also the 50th birthday of Saigontourist, Sun World and Saigontourist Travel will design special campaigns "Beloved Vietnam - Beloved S-country - Love Vietnam through every trip", with journeys connecting interesting experiences at the 5 most unique destinations in Vietnam, taking visitors to explore from the sacred peak of Fansipan - Sa Pa, the world natural heritage destination of Cat Ba, to the city of international festivals Da Nang, the island paradise with many classy experiences Phu Quoc and the sacred spiritual cultural land of the Vietnamese people - Tay Ninh.
International tourists admire nightly fireworks in Phu Quoc, after the world-class Kiss of the Sea show
Within the framework of this campaign, activities will be associated with the number 5. Sun World and Saigontourist Travel will launch promotions for customers throughout May 2025 to May 2026. In addition to the tour to explore 5 unique destinations, the two sides are researching and implementing a journey to explore 50 unique experiences of indigenous culture as well as a journey to explore the top 50 most delicious dishes in Vietnam... In particular, accompanying the campaign will be a promotion of up to 50% for tours to explore 5 destinations.
The signing ceremony of cooperation between Sun World and Saigontourist Travel is a testament to the resonance between the core values: class, quality and sustainability of two leading tourism brands in Vietnam. The handshake between two major brands not only pioneers in promoting cooperation between domestic tourism businesses, to increasingly elevate the Vietnamese brand on the world map, but also brings positive moves, promoting the tourism industry to constantly innovate in the era of creativity and digital transformation, while creating creative tourism products to meet the increasing needs of tourists.
Source: https://toquocweb.dev.cnnd.vn/sun-world-va-lu-hanh-saigontourist-bat-tay-ra-mat-hang-loat-trai-nghiem-doc-dao-va-tao-ra-nhung-hanh-trinh-day-cam-hung-di-de-them-yeu-viet-nam-20250312220728617.htm
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