Super concert of "first times"
In the third season, 8WONDER will "go North" for the first time with the "landing" point being the new destination city - Ocean City. If in the previous 2 seasons, 8WONDER made fans excited when stirring up the world's top charming beach tourism paradises, Nha Trang and Phu Quoc, this year, the 8WONDER music journey will open the door for visitors to enjoy and explore the most livable place on the planet, Ocean City, with a series of unique "sea wonders".
Extending the record of the most events in Vietnam recorded in the previous 2 seasons, 8WONDER season 3 will treat fans to a "feast" of experiences within the framework of 8WONDER Moon Festival - an unprecedentedly large-scale autumn festival held for the first time, lasting for 3 days, from September 6 to September 8. The famous autumn of Hanoi when combined with the autumn characteristics of Korea and Europe will create an intoxicating intoxication, making 8WONDER Moon Festival an unforgettable journey of multi-layered emotions for everyone.
In particular, the highlight of the festival will be the super music festival taking place on the night of September 7. This is also the first music event in Southeast Asia to bring together two famous US-UK and K-POP stars at the same time: NE-YO - the owner of 3 prestigious GRAMMY® Grammy awards and famous Korean rapper BI along with a group of young stars who are "dominating" the V-POP charts.
The perfect combination of musical colors with characteristics of two Asian and American cultures on the 8WONDER stage amidst the majestic and splendid architectural space of Grand World (Ocean City), promises to create new breakthroughs for the international super music festival initiated by Vietnamese people.
Not only that, the music stories of 8WONDER season 3 will be skillfully told by the talented young director Blonde Nguyen, who is behind the famous show "Beautiful Sister Riding the Wind and Breaking the Waves" recently. With experience directing more than 350 shows, including many large-scale music events, Blonde Nguyen is expected to continue to renew 8WONDER to bring fans a musical feast that is pleasing to the ears and eyes.
New opportunity to promote Vietnam's image globally
In fact, music festivals have been a trend that has been popular globally for many years with famous names such as Coachella (USA), Tomorrowland (Belgium), Rock in Rio (Brazil), Fuji Rock Festival (Japan)... This is also a "gold mine" that brings breakthrough revenue to the tourism industry of countries. According to a report by Future Market Insights, the global music tourism market will reach a value of 11.3 billion USD by 2032.
Destination development expert Bui Quoc Viet, former member of the Independent Advisory Council of the Asia-Pacific Travel Association, pointed out that all links in the tourism chain benefit from large-scale music tourism products like 8WONDER.
"International music festivals play a role in stimulating economic development by increasing demand for accommodation, transportation, shopping, retail... Although only having gone through 2 seasons, the mark of 8WONDER on Vietnamese tourism is increasingly clear. By attracting tens of thousands of audiences, this international music festival has created a new boost for Vietnamese tourism," the expert commented.
Sharing the same view, Dr. Hoang Ngoc Vinh Hanh, Faculty of Marketing, National Economics University, said that promoting tourism through movies and music is a method that many countries have exploited very successfully for a long time. In the region, Korea can be considered a typical example. On the contrary, for a long time, Vietnam has focused on promoting tourism in traditional ways, so the effectiveness is still limited.
The marketing expert assessed that tourists in general and young people in particular, when making travel decisions, often do not come from the need to visit and explore nature and landscapes. For young people, gathering with friends, experiencing life and having fun together often take on more importance in making decisions about tourist destinations. When tourists do not yet know what special landscapes or interesting tourist attractions a country has, music festivals and big shows that gather international stars will be the strongest tourist attractions.
"Nothing is more authentic and attractive to newcomers than the experiences and reviews from the old ones. And nothing excites them more than the explosive moments, the great feelings, the excitement from entertainment events from shows, music festivals like 8WONDER," the analyst said.
Experts also pointed out many advantages of Vietnam even though it has just started on the journey of promoting tourism through international music festivals, especially with the "pioneering leadership" of the number 1 digital entertainment brand in the market - VinWonders and the companionship of the entire Vingroup ecosystem.
Thanks to a well-planned strategy, outstanding organizational and connection capabilities, and the "huge" potential of the organizer, 8WONDER has gone beyond the scale of an entertainment event to become an international super music festival with an all-in-one model, satisfying all the needs of visitors right at one destination. Participating in 8WONDER Moon Festival, visitors, in addition to being immersed in a unique world of art, can also freely relax, have fun, shop, explore, and experience the quintessence of culture and cuisine from Asia to Europe in the most attractive "entertainment universe" in Vietnam.
"This is not only an opportunity to promote Vietnamese tourism but also an opportunity to promote the national image of Vietnam to the world," Dr. Hanh commented.
Source: https://toquoc.vn/su-tro-lai-ngoan-muc-cua-8wonder-va-co-hoi-moi-cho-du-lich-viet-20240818101406779.htm
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