Coffee farmers must be rewarded fairly.

(NLDO) – According to Deputy Prime Minister Tran Hong Ha, only when farmers receive fair benefits can we talk about a truly sustainable coffee industry.

On the evening of March 10, at 10-3 Square, Buon Ma Thuot City, Dak Lak Province, the opening ceremony of the 9th Buon Ma Thuot Coffee Festival in 2025 took place.

Buon Ma Thuot Coffee Festival officially opens

Speaking at the opening ceremony, Ms. Huynh Thi Chien Hoa, Standing Deputy Secretary of the Provincial Party Committee, Chairwoman of the Dak Lak Provincial People's Council, said that the Buon Ma Thuot Coffee Festival is an outstanding economic and cultural event of the province. This is a festival to honor coffee growers, producers, processors, traders, and importers.

Through the festival, the province hopes to introduce to domestic and international friends the patriotic tradition and unique cultural identity of the locality. At the same time, promote the potential for tourism development, trade promotion, investment, import-export, services; promote the value, quality and brand of agricultural products.

Ms. Huynh Thi Chien Hoa delivered the opening speech of the festival.

Speaking at the opening ceremony, Deputy Prime Minister Tran Hong Ha said coffee is one of Vietnam's key agricultural products, the crystallization of persistent labor over many generations, becoming the livelihood of millions of farmers, a pillar of national agricultural exports.

Thereby, affirming Vietnam's position as one of the world's leading coffee exporters. With fertile soil and temperate climate, Dak Lak is the ideal land for Robusta coffee with rich, unique flavor, conquering coffee lovers at home and abroad.

Deputy Prime Minister Tran Hong Ha gave a speech at the opening ceremony of the 9th Buon Ma Thuot Coffee Festival.

According to the Deputy Prime Minister, in 2024, coffee exports will exceed 5 billion USD for the first time, continuing to affirm its position as the second largest coffee supplier in the world, after Brazil. Of which, Dak Lak - the "capital" of coffee in Vietnam - contributes about 18% of export turnover. The famous brand and geographical indication "Buon Ma Thuot Coffee" is present in over 100 countries and territories.

However, the Vietnamese coffee industry is still facing many major challenges such as: low rate of deep processing; products are not diversified and suitable to tastes; competitive pressure and market standards are increasingly high. Typically, the EU's Anti-Deforestation regulations; productivity decline due to climate change.

Thousands of people and tourists attended the opening ceremony.

To overcome challenges, improve the quality, brand and value of Vietnamese coffee, and improve farmers' lives, the Deputy Prime Minister suggested that in the coming time, ministries, branches, localities with coffee production areas across the country, the Vietnam Coffee - Cocoa Association, coffee production, processing and trading enterprises need to share a common strategic vision, coordinate actions closely, and focus on a number of key solutions.

Deputy Prime Minister Tran Hong Ha proposed The Ministry of Agriculture and Environment, together with localities, businesses and associations, continues to review planning and build high-quality, low-emission coffee growing areas; apply high technology in production and processing.

Buon Ma Thuot Coffee Festival is an opportunity to promote the brand and connect domestic and international trade.

It is necessary to invest in research and development of drought-resistant and pest-resistant coffee varieties, while applying smart farming technology to minimize environmental impacts. There are policies and incentives to promote circular agriculture models, reuse coffee by-products, save water, protect land and the environment, adapt to climate change and minimize deforestation; encourage the application of clean technology, reduce greenhouse gas emissions during processing, etc.

Training farmers to convert to organic, smart and sustainable production models according to international standards. Building a sustainable value chain based on linkages to create a sustainable supply chain, helping to stabilize prices and increase income for coffee growers. Farmers, who directly produce coffee beans, must benefit appropriately from the development of the Vietnamese coffee industry. Only when farmers benefit appropriately, the land is protected and the climate is preserved, can we talk about a truly sustainable coffee industry.

Buon Ma Thuot Coffee Festival attracts a large number of people to attend

Focus on improving quality and diversifying products, aiming for environmentally friendly Vietnamese coffee. Encourage businesses to develop coffee products with special, distinctive flavors certified according to international standards, refined coffee products such as instant coffee and tablets, to meet modern consumption trends.

Focus on promoting Vietnamese coffee brand, focusing on expanding domestic and international markets, introducing Vietnamese coffee products at diplomatic events and famous tourist destinations.

"Coffee is not only an agricultural product, a beverage, but also a source of creativity, a cultural characteristic, and the future development of the Central Highlands in general and Dak Lak province in particular. The Vietnamese Coffee brand needs to be focused on building and developing to become a national, world-class brand..." - Deputy Prime Minister Tran Hong Ha emphasized.

Source: https://nld.com.vn/pho-thu-tuong-tran-hong-ha-nong-dan-trong-ca-phe-phai-duoc-huong-loi-xung-dang-196250310222558017.htm