Many large international travel corporations come to Vietnam to find new tourism products.

A lot of information about the ITE HCMC 2024 Fair event was shared by experts and ambassadors at the press conference - Photo: TX

The 18th ITE HCMC 2024 will take place over 3 days from September 5 to 7 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City with the theme "Sustainable Tourism - Creating the Future".

On the afternoon of August 15, at a press conference announcing information about the event, Mr. Le Truong Hien Hoa - Deputy Director of the Ho Chi Minh City Department of Tourism - said that the department is making efforts to elevate the ITE HCMC 2024 Fair to a regional level to be able to gather the participation and connection of all influential domestic and international partners.

This year's event welcomed for the first time the presence of large international travel corporations such as Flight Center Travel Group (Australia) - ranked in the Fortune 500 list, operating in more than 90 countries, or Intrepid Company (Australia) - one of the 100 most influential companies in the world voted by TIME magazine in 2023.

In addition, other major tourism markets such as the US and Europe have also shown special interest in ITE HCMC, with big names in the industry also participating, such as Collette, the oldest travel company in the US with over 100 years of establishment, specializing in organizing luxury tours. Or Exim Tour of DERTour Group - the leading travel group in Europe, with a wide network and many international partners. These are all important partners that help enhance the international image of the fair.

This is also the first time that the world's leading news channel CNN has sent a large team to report on the fair's activities on the Marketplace Asia program. At the same time, ITE HCMC 2024 also received media support from more than 40 international news agencies from 10 countries and territories.

"We not only consider Ho Chi Minh City or Vietnam as a tourist destination, but also aim to develop this place into a major tourist connection point in the Asian region," added Mr. Le Truong Hien Hoa.

To date, more than 450 exhibitors and 200 international buyers from 33 countries and territories have confirmed their participation in the flagship event: the Hosted Buyer International Program, which is expected to increase by more than 10% compared to 2023.

The fair also focuses on promoting opportunities for cooperation in sustainable tourism development between regions and countries through high-level tourism forums and specialized seminars.

In addition, within the framework of the event, the Ho Chi Minh City International Gift and Souvenir Exhibition 2024 will also take place with 100 booths organized by the Ho Chi Minh City Department of Industry and Trade, contributing to promoting the image and tourism products of Vietnam.

Miss Bao Ngoc becomes media ambassador of ITE HCMC 2024

At the press conference, Miss Intercontinental 2022 Le Nguyen Bao Ngoc continued to be selected as a media ambassador, with the expectation of helping to spread the image of tourism in Ho Chi Minh City in particular and Vietnam in general, contributing to supporting tourism promotion.

With the effort to become one of the most influential tourism fairs in Asia, this year's ITE HCMC 2024 recorded the participation of many leading organizations and businesses in the world, and the attention of prestigious international media agencies.

In her role as media ambassador, Bao Ngoc will coordinate with the Ho Chi Minh City Department of Tourism and the organizing committee to participate in a series of unique cultural - entertainment - artistic activities connecting international tourists.

Miss Bao Ngoc will be the representative of Vietnam to attend "Vietnam Night: Lively Experience" - the opening event of the series of activities of ITE HCMC Fair.

Source: https://tuoitre.vn/nhieu-tap-doan-lu-hanh-lon-quoc-te-den-viet-nam-tim-san-pham-du-lich-moi-20240815192728412.htm