Contactless card payments are increasingly asserting their important role in the digital economy, bringing consumers superior convenience, high security and fast transaction speed. Currently, contactless chip card technology has been widely applied in the world, especially in developed countries. According to data from NAPAS, by the end of the first quarter of 2024, the total number of domestic chip cards (NAPAS cards issued by Vietnamese banks/financial companies) on the market today reached more than 58 million cards.
The sales of contactless payment transactions of banks are showing a positive growth trend, showing that consumers are interested in and choosing this payment method. One of the important factors comes from the attractive incentive programs specifically for contactless payment methods that NAPAS has coordinated with banks and card organizations to implement in recent times.
Following that result, this year's program was implemented by NAPAS in collaboration with Mastercard to expand the scale and implementation time with a total program budget of up to 15 billion VND with the participation of nearly 40 major partners in fields such as food services, retail technology, cosmetics, entertainment, pharmaceuticals, education, etc. through a system of more than 6,000 points of sale of brands in the Payoo payment acceptance network.
During the specific application period for each promotion program, customers will receive a discount in amount or percentage of the order value when shopping and paying with NAPAS and Mastercard contactless technology cards issued by banks/financial companies. Customers will enjoy the promotions when shopping, especially focusing on the two peak seasons: summer and the year-end holiday season.
Sharing about the meaning of the program, Mr. Nguyen Quang Minh, General Director of NAPAS said: With easy and convenient payment features along with safe and highly secure chip card technology, it can be seen that domestic cards have become a familiar payment method for many people. Over the years, NAPAS has also cooperated with many large and reputable partners to implement incentive programs to enhance communication of the benefits of using card payments to people and stimulate cashless payment habits. Through cooperation with Mastercard to implement this year's major promotional campaign, NAPAS hopes to not only stimulate shopping, promote domestic production and business but also bring good values through community activities, especially spreading the benefits of cashless payments and promoting changes in spending habits by using contactless payment cards.
Mastercard representative, Ms. Winnie Wong, Country Manager of Mastercard in Vietnam, Laos and Cambodia also said: “Mastercard is pleased to continue to accompany NAPAS and Payoo to bring safe, convenient and preferential transaction experiences to consumers and businesses in Vietnam. Within the framework of this cooperation, Mastercard will continue to leverage advanced technology and global expertise to bring suitable solutions, meeting the needs of partners, businesses, organizations and people in Vietnam. Through cooperation with like-minded partners, Mastercard is building a comprehensive payment ecosystem, enabling everyone to participate in the digital economy, thereby promoting the cashless payment program in Vietnam.”
To accelerate Vietnam’s digital transformation, consumers are increasingly demanding seamless and convenient payment methods. Mastercard is addressing this need by fostering strong public-private partnerships. The partnership, which has achieved certain successes, encourages consumers and businesses to implement cashless payments, especially contactless payments for everyday transactions. This is an important step forward, creating momentum for the widespread adoption of digital payments and financial inclusion across Vietnam.
Mr. Ngo Trung Linh, General Director of VietUnion, the owner of the Payoo payment platform, added: “In the context of the retail market constantly developing and growing, cashless payment solutions, especially contactless payments that provide a seamless and secure payment experience, are increasingly popular. In the second year of implementing the promotion program with NAPAS and Mastercard, we have received the support and close coordination of partner banks and retail chains in many fields. Hopefully, with the widespread scale and the timing of the program, which coincides with the peak shopping season of the year, it will contribute to strengthening customers' cashless payment habits and support businesses to soon achieve their business plan goals.”
In addition to implementing a large-scale promotion campaign to stimulate cashless payments, this year, NAPAS, Mastercard and Payoo will continue to implement the social security program "Touch to share - Give hope" to join hands to support and provide free cancer screening opportunities for poor and disadvantaged women. The program is expected to launch next October on the occasion of Vietnamese Women's Day (October 20). This also demonstrates the social responsibility of NAPAS and Mastercard in raising people's health awareness, especially continuing the goal of protecting vulnerable groups in society.
The biggest summer promotions and incentives are currently being implemented for NAPAS and Mastercard cardholders at nearly 6,000 points of sale in the Payoo payment acceptance network nationwide. Major brands applying discounts include FPT shop system; Hoang Ha Mobile; B's Mart convenience store chain; AEON MALL system nationwide; Koi Thé Milk Tea, Trung Nguyen Legends and Trung Nguyen E-coffee, Innisfree, Beauty Box and The Face Shop cosmetic chain stores; Galaxy Cinema theater system, etc.
Specifically:
● Get an immediate discount of 20,000 VND when paying for orders from 40,000 VND when customers shop at B's Mart convenience store chain.
● At AEON MALL Ha Dong, Long Bien, Hai Phong, Binh Tan, Tan Phu and Binh Duong shopping mall chains, get 15% discount up to 100,000 VND for each order during the back-to-school season and National Day celebration on September 2nd.
● Enjoy Koi Thé Milk Tea, Trung Nguyen Legends and Trung Nguyen E-coffee, customers will receive an immediate discount of 20,000 VND for each order from 40,000 VND.
● Get 15% off your order, up to 200,000 VND at FPT Shop and Hoang Ha Mobile.
● 15% discount up to 100,000 VND at Innisfree brand cosmetics stores, Beauty Box and The FaceShop stores; 15% discount up to 200,000 VND at Laneige cosmetics brand.
● Buy movie tickets at Galaxy Cinema with 15% discount, maximum 100,000 VND.
(Follow details about current promotions and new programs Here! )
ABOUT NAPAS, www.napas.com.vn
Vietnam National Payment Joint Stock Company (NAPAS) is a licensed payment intermediary providing financial switching services and electronic clearing services in Vietnam. Domestic cards (NAPAS cards) are payment cards issued by 53 Vietnamese banks and financial companies, with card numbers starting with 9704 issued by the State Bank of Vietnam. Domestic cards apply advanced chip technology, implemented according to the VCCS standard set issued by NAPAS, on the basis of conformity and compliance with the regulations in the basic standards set on domestic cards of the State Bank of Vietnam and international standards EMV. NAPAS cards are accepted for payment at more than 761 thousand service providers with POS/mPOS installed nationwide. In addition, NAPAS cards are used to pay bills online on e-commerce sites, online payment sites on the National Public Service Portal and VNeID application,... NAPAS cardholders can use them in Korea, Thailand, Malaysia, Laos, Korea...
About Mastercard (NYSE: MA), www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Driven by data and secure connectivity, collaborative relationships and passion for our work, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our commitments drive our culture and everything we do inside and outside our company. Connected across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for everyone.
About Payoo, www.payoo.vn
As the leading payment intermediary in Vietnam, VietUnion provides the Payoo payment platform to serve all payment needs, for any business or individual through all existing payment methods. With the goal of "One-Stop Payment - One destination for all payments", Payoo provides the following services: Solutions to accept all payments; Bill payment; Digital gift service; E-wallet for businesses; Other services such as: in-store delivery, smart payment cards in the transportation sector; management and support for payment of tuition fees, hospital fees, etc.
To date, Payoo service has covered over 99% of all districts, towns and cities nationwide. Payoo connects with over 100 banks, financial and insurance companies and over 2,000 leading corporate partners in Vietnam, a network of 25,000+ payment acceptance points, recording a growth rate of 60% per year.
Source: https://www.congluan.vn/napas-va-mastercard-trien-khai-chien-dich-day-manh-thanh-toan-khong-tiep-contact-post301885.html
Comment (0)