MV Bắc Bling by Hòa Minzy: Local tourism 'reborn'

Hoa Minzy’s MV Bac Bling has taken social media by storm, becoming an impressive debut MV on a global scale. According to many travel agencies, this musical phenomenon has also created an unexpected effect on tourism.

MV Bắc Bling by Hòa Minzy is globally impressive, the most impressive debut globally and according to many travel agencies, this musical phenomenon creates an unexpected effect on tourism - Photo: NVCC

As of March 14, the MV Bac Bling reached 47 million views on YouTube after 13 days of release, holding the Top 1 Trending position on YouTube Vietnam for many days.

According to YouTube Charts worldwide, Bac Bling topped two categories: Most Impressive Debut MV and Most Impressive Debut Song. In Vietnam, this product also dominated many charts such as ZingChart, iTunes, Apple Music and Lan Song Xanh.

North Bling inspires new tour

On March 14, Mr. Truong Duy Thanh - General Director of Unisky Tourism Company (HCMC) - said that he had "given views" to Hoa Minzy's MV Bac Bling 10 times.

"I watched this MV from the perspective of a tourism worker, I was extremely excited. From here, I have many ideas in the domestic product development plan. Because the MV Bac Bling is both traditional and modern, it is an extremely strong destination promotion channel. Domestic and international visitors who have never known Bac Ninh will be curious about Bac Ninh folk songs, about this tourist destination," said Mr. Thanh.

According to Mr. Thanh, Bac Ninh is a cultural destination close to Hanoi, with pure tourism products, tourists will come to the Northeast and Northwest around Hanoi...

"Develop more products for tourism to Hanoi. If previously tourists went to Bat Trang pottery village, Ba Vi, in the near future, we will develop another destination very close to Hanoi, Bac Ninh.

After the MV Bac Bling, attracting tourists here is very feasible. Not only that, I think in the near future, there will be many international visitors coming to Bac Ninh," Mr. Thanh hopes.

Similarly, according to Ms. Nguyen Thi Oanh, domestic tour operator of a tourism business located on Tran Quoc Thao Street (District 3, Ho Chi Minh City), in the MV Bac Bling, familiar destinations of Kinh Bac countryside such as Do Temple, Phu Lang pottery village, Dong Ho painting village, Dau pagoda... are introduced, attracting the attention of many tourists.

Ms. Oanh believes that thanks to this type of music tourism, local tourism is "reborn".

Ms. Oanh talked about the "trend-catching" travel plan: "In April, the company has a product package following the Northern route, Bac Ninh and Hanoi. We put the destination product first and definitely lead the journey from the story of the MV Bac Bling".

Localities need to invest more to attract international visitors

According to a tourism business unit specializing in the outbound market, mainly the UK, France, Germany, the US..., Hoa Minzy's MV Bac Bling has great appeal from a tourism perspective and brings positive signals to Vietnamese tourism.

However, tourism businesses also believe that the MV Bac Bling has the main impact on domestic tourism. Through this, international visitors may learn more about Bac Ninh, a destination in Vietnam, but planning is not yet certain. This also depends on the international tourism business unit orienting local product packages.

Inbound market travel companies also said that to lead customers to a domestic destination, it depends on many factors: attractiveness, infrastructure, tour guide team, whether the destination is on the domestic tourism map...

"Therefore, tourism based on music promotion is not enough. To attract tourists, localities need to sit down with travel companies, work from the domestic market, invest in infrastructure as well as other factors. Businesses can sell products, then they can say they can attract international tourists," added a representative of a business specializing in inbound tours.

Open free tours at destinations appearing in the MV Bac Bling

On March 14, speaking with Tuoi Tre , Mr. Vuong Quoc Tuan - Chairman of the People's Committee of Bac Ninh province - said that grasping the public's support and appreciation for Hoa Minzy's MV Bac Bling, the province also quickly organized two free tours every Saturday and Sunday. Including destinations appearing in Hoa Minzy's MV Bac Bling.

"The free tours will start from March 8 to the end of June 2025, so that tourists can have real experiences, promote tourist attractions, traditional craft villages, historical relics, and typical local culture. Through this, the province hopes to attract a large number of tourists, especially making Bac Ninh a destination for international tourists," said Mr. Tuan.

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Source: https://tuoitre.vn/mv-bac-bling-cua-hoa-minzy-du-lich-dia-phuong-tai-sinh-20250314105140827.htm