"Bac Bling" reached 100 million views, how many billions of dong did Hoa Minzy earn?

(Dan Tri) - On March 29, after nearly 1 month of release, Hoa Minzy's MV "Bac Bling" officially reached 100 million views on YouTube, marking an impressive milestone in the singer's career.

This success not only affirms the female singer's appeal but also makes many people curious: With 100 million views on YouTube, how many billions of dong does Hoa Minzy earn?

How much does Hoa Minzy earn with 100 million views on YouTube?

Speaking with Dan Tri reporter, media expert Hong Quang Minh explained that YouTube pays artists based on CPM (Cost Per Mille - cost per 1,000 views).

However, only Ad-Enabled Views generate revenue, typically accounting for about 40-60% of the total.

In Vietnam, CPM usually fluctuates between 0.5-1.5 USD/1,000 views. After YouTube retains 45% of the advertising revenue, the artist will receive the remaining 55% (actual revenue received per 1,000 views).

After nearly 30 days of release, Hoa Minzy's MV "Bac Bling" has reached 100 million views (Photo: Screenshot).

With 100 million views, experts estimate that Bac Bling 's YouTube Ads revenue is around 330-990 million VND, depending on the actual CPM.

Mr. Minh commented: "If we consider the international spread of MV Bac Bling with views from markets such as Australia, Singapore and Korea... CPM could be higher, pushing revenue to a maximum of nearly 1 billion VND. However, this is only part of the financial picture.

In addition to YouTube, Bac Bling also earns revenue from digital music platforms such as: Spotify, Apple Music, YouTube Music and Zing MP3".

According to this media expert's analysis, the pay rate for each stream is as follows: Spotify ($0.003-0.005), Apple Music ($0.007-0.01), YouTube Music ($0.002-0.004), while Zing MP3 and Nhaccuatui are usually very low and insignificant.

"With a viral MV like Bac Bling , the total number of streams on platforms can reach 30-50% of the total YouTube views.

Assuming 40 million streams from 100 million views, streaming revenue is estimated at around VND 3.3-4.2 billion, with Apple Music and Spotify contributing the most.

In summary, with 100 million views on YouTube, Hoa Minzy can earn 3.63-5.19 billion VND from both YouTube Ads and digital music platforms. Of which, revenue from digital music accounts for 70-80%," said expert Hong Quang Minh.

Mr. Minh also believes that the success of the MV Bac Bling also opens up other sources of income such as sponsorship, brand advertising contracts or shows - real "gold mines" for an artist after creating a big hit.

This expert assessed: " Bac Bling 's success lies not only in direct revenue but also in brand value, bringing opportunities for long-term cooperation."

MV "Bac Bling" by Hoa Minzy (Video: YouTube).

Hoa Minzy: "I don't use tricks to increase views"

In a talk show of Hanoi Television, Hoa Minzy shared sincerely about the MV Bac Bling.

For Hoa Minzy, this MV is priceless, immeasurable by money because there are things she cannot pay for with money.

"If I had to give a specific number, I could say it is equivalent to the value of a luxury apartment. However, what I value most is the cultural significance and affection for my hometown Bac Ninh," she said.

The singer of "Khong the cung nhau suot kiep" also affirmed that she only releases products when she is confident in their quality and ability to achieve high rankings on music charts.

That is also the reason why in recent years, top 1 seems to have become a familiar "territory" for this 9X female singer.

However, when asked about revenue from YouTube, Hoa Minzy frankly said: "The amount of money I get from YouTube is insignificant compared to what I have spent."

This shows Hoa Minzy's generous investment to bring quality products.

The MV "Bac Bling" released on March 1st has become a prominent phenomenon in the Vietnamese music market (Photo: Facebook character).

Hoa Minzy also emphasized that she did not use any tricks to increase views.

She explained: "If you buy views, the product will not be able to enter the trending music list. YouTube also has a very strict mechanism for filtering fake views, which will subtract inaccurate views.

The numbers of 3 million views on the first day, 3 million views on the second day, and 10 million views on the third day, then increasing in the following days, prove that my views are completely natural."

Looking back on her 10-year career, Hoa Minzy does not hesitate to share about the difficult days. She said that in the past, she could sell her house, car and everything to make products. However, now that her conditions are stable, she wants to invest more heavily so that each project is well-prepared and worthy of the audience's affection.

"Money has never stopped my creativity and desire for success. I don't sacrifice myself to make money, but I will use all the resources I have to create the best music products," said Hoa Minzy.

For her, success is not just about money, but also about the love from the audience and the opportunity to elevate her image. The female singer expressed: "I just hope that I am A-list in the hearts of the audience, whatever level you recognize me at, I am happy."

Cultural Value of "North Bling"

In the program, Hoa Minzy also talked about the cultural significance of Kinh Bac incorporated in the MV.

Bac Bling is not only a song but also a bridge connecting Kinh Bac culture with the audience, especially the young generation. Hoa Minzy shared that, for Bac Ninh people, those melodies are not bland but embody the quintessence of the homeland - a culture that lasts forever and never fades.

The MV vividly recreates images of the four-panel dress, conical hat, Do temple, Dau pagoda, and traditional festivals, creating a vibrant yet familiar picture of the homeland.

Hoa Minzy's meticulousness is also shown in her refusal to sponsor advertisements in the MV.

"My music products are not sponsored, there is definitely no moment to stop to focus on advertising," she said.

Hoa Minzy wants the audience to enjoy it fully, and only when the audience loves it, will brands come to her. Success, to her, does not come from luck but is the result of calculation and constant effort.

Image of Hoa Minzy in the MV "Bac Bling" (Photo: Character provided).

MV Bac Bling is the convergence of many great passions, from the participation of "Northern comedy king" Xuan Hinh, the talent of musician Tuan Cry - who brought the foundation song, to the unique idea of ​​director Nhu Dang. Above all, she appreciates the solidarity of Bac Ninh people and audiences everywhere.

"All of this has created a product that is not just music, but also has very high cultural value," Hoa Minzy proudly said.

Bac Bling shows that the combination of modern music and traditional cultural elements can create unique musical products.

In addition, the success of Bac Bling also contributes to affirming the position of Vietnamese music in the international market.

The fact that a music product imbued with Vietnamese cultural identity has achieved impressive results on online platforms shows the development potential of Vietnamese music.

Source: https://dantri.com.vn/giai-tri/bac-bling-can-moc-100-trieu-view-hoa-minzy-thu-bao-nhieu-ty-dong-20250329123400395.htm