MB Ageas Life honored “Marketing Campaign of the Year” at the Asian Insurance Awards

Happy Ekiden won the title of “Marketing Campaign of the Year” for MB Ageas Life at the Asian Insurance Awards. With the impressive successes and strong ripple effects that the Happy Ekiden race brought, MB Ageas Life Insurance Company Limited was honored by Asian Insurance Magazine in the category of “Marketing Campaign of the Year”. The event took place within the framework of the Asia Insurance Awards 2024 (Asia Insurance Awards) held on July 9, 2024 in Singapore.

MB Ageas Life được vinh danh “Chiến dịch Marketing của năm” tại giải thưởng Bảo hiểm châu Á — *MB Ageas Life was honored to receive the award "Marketing Campaign of the Year" - Asian Insurance Awards held in Singapore.*

Insurance Asia Awards is a prestigious award organized annually by Insurance Asia Magazine, to honor insurance companies across the continent with impressive initiatives, bringing value to customers in particular and the insurance market in general. Selected businesses need to satisfy many strict criteria of the Independent Judging Council, which are financial experts from the Top 4 largest auditing companies in the world (Deloitte, EY, PwC, KPMG). In the announcement congratulating the winning unit, the Organizing Committee affirmed that Happy Ekiden is the only professional race organized by a Life Insurance company, leaving a distinct mark compared to conventional races. Happy Ekiden has spread many good values to the community, providing opportunities to promote emotional connections and enhance spiritual values for family members. First held in 2018, the Happy Ekiden relay race is an annual, large-scale running event organized by MB Ageas Life with the goal of accompanying Operation Smile Vietnam. All ticket sales of the event are donated to bring happy smiles to children with cleft lip and palate completely free of charge. Not just a sports activity, Happy Ekiden brings a space to experience and connect family members after a busy time of work and study. Therefore, Happy Ekiden is not a race that emphasizes achievements, the participants are not individual athletes but together create a journey of happiness, just like the consistent message of the MB Ageas Life life insurance brand. Carrying the meaning of increasing the experience of happiness, Happy Ekiden has created a buzz in the community. This explains why MB Ageas Life's running race has increasingly attracted more and more families to participate, from 200 families registered in 2018 to 800 families in the 2023 season, setting a record for a major running festival with more than 20,000 companions, more than 8,000 km conquered.

The widespread impression of Happy Ekiden 2023 has made the race enter the top 10 Hot Topics on social networks according to a report from Kompa. Along with a series of activities spreading the message of "Good Happiness", the campaign has contributed to the MB Ageas Life brand rising in rank and entering the Top 6 of the YMI Brand Health Rankings in 2023 announced by YouNet Index. "MB Ageas Life is positioned to become the most trusted leading life insurance company, with the mission of accompanying customers in building happiness. Therefore, the message of happiness is always in our operational orbit through a series of community activities that MB Ageas Life has, is and will continue to implement. The "Marketing Campaign of the Year" award for Happy Ekiden is a great source of encouragement for us on the journey to fulfill this meaningful mission", shared Ms. Nguyen Quynh Mai - Head of Communications and Branding Department of MB Ageas Life. Previously, MB Ageas Life was also honored by the Asian Insurance Awards in the category "Insurance Initiative of the Year" in 2023. Ranked in the top 10 prestigious life insurance companies in the market, in addition to its continuous efforts in innovating product and service quality, MB Ageas Life always upholds its sense of responsibility to the community. Along with its business activities, the company devotes a significant amount of resources to investing in social projects, accompanying many charity funds for education, children... aiming to build a healthy and happy life for Vietnamese families. Many MB Ageas Life community campaigns have brought great resonance such as Happiness, Companionship is Happiness... contributing to spreading a sustainable chain of humanistic values in the community.

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