With outstanding performances, MAMA 2024 is expected to attract audiences' attention to year-end music awards ceremonies.
MAMA 2024 brings hope to year-end awards ceremonies in Korea - Photo: Soompi
At the end of the year, audiences often pay attention to unique performances at Korean music awards ceremonies.
However, in the past two years, the music nights within the framework of the music award ceremony have been judged by the audience to be boring, with few breakthrough performances. Some ceremonies have even been ignored, the audience only knowing when the day of the ceremony comes.
It was not until MAMA 2024 brought APT . by Rosé BlackPink and Bruno Mars or the reunion of the Big Bang trio including G-Dragon, Tae Yang, Dae Sung on stage that the year-end music awards ceremonies "fostered" the hope of getting the audience's attention again.
Without BTS and BlackPink, award ceremonies become "gloomy"
According to KBIZoom , there are two main reasons why audiences pay little attention to award ceremonies: the lack of appearance of generation 2 and 3 artists (debuted from 2017 or earlier) and unique collaborations and covers.
Looking back at the major awards ceremonies in 2022, the guest list and performers were mostly rookie groups, belonging to the 4th generation (debuted since 2018). Big names like BTS or BlackPink were absent, causing these events to "cool down" somewhat.
MMA 2022 concert has many empty seats - Photo: KBIZoom
An example is the 2022 MMA Awards concert night - a long-standing and prestigious award in Korea, with many empty seats due to the absence of prominent, veteran names.
In a post on Reddit , many fans said that most of the groups performing at the awards ceremony were rookies, so they lacked stage experience and had difficulty exploding like long-time artists.
"Newly debuted groups can perform as a way of promotion, but the organizers should also invite big artists like BTS, BlackPink, NCT... to heat up the stage" - an audience member commented.
Re-enactments of hits or collaborations by gen 4 groups are criticized for not showing their own unique style or being disjointed and uneven.
Right at MAMA 2022, the collaboration stage of rookie girl groups like New Jeans, Le Sserafim, IVE, Nmixx and Kep1er was criticized for looking more like a random dance than a performance.
The collaboration of rookie girl groups at MAMA 2022 is disappointing - Video: Mnet K-pop
KBIZoom frankly explained that because 4th generation groups are often afraid of causing controversy among fans, they avoid interacting with each other even when performing. This also causes regret for many audiences.
"It looks so awkward, the groups seem to be forced to perform together", "I really miss the times when 2nd and 3rd generation groups joked and interacted with each other during performances or in real life"... - many audiences expressed their regret.
MAMA 2024 opens up hope for K-pop
Amidst the disappointing situation above, MAMA 2024 seems to be bringing hope, helping year-end music awards ceremonies gain attention again.
Ever since the announcement of BlackPink's Rosé and Bruno Mars' first appearance, G-Dragon reuniting with Dae Sung, Tae Yang, MAMA 2024 has made many fans look forward to it.
The appearance of Bruno Mars, Rosé BlackPink and G-Dragon makes the audience look forward to MAMA - Photo: Screenshot/Mnet
Indeed, MAMA 2024 did not disappoint the audience. Appearing for the first time at this awards ceremony, Rosé BlackPink and Bruno Mars had an interaction that delighted many people.
The APT performance, although controversial, brought a breath of fresh air when Korean and international singers sang a duet, something that award ceremonies have not been able to do recently.
The reunion of three Big Bang members G-Dragon, Dae Sung, and Tae Yang also created a fever when recreating the atmosphere of 2nd and 3rd generation K-pop.
The reunion of G-Dragon, Tae Yang, Dae Sung causes a stir - Video: Mnet K-pop
Some other performances from actors Lee Ji Ah and Byeon Woo Seok also surprised the audience because of their new and different images compared to when they appeared on screen.
In addition to the unique performances, many audiences also expressed their emotion when it had been a long time since they had seen the participating artists dancing together, even interacting with each other.
"It's been a long time since I've seen artists dancing instead of just sitting and nodding to the music", "It feels like going back to MAMA in 2014, 2015 when the artists freely interacted with each other, unique performances"... - the audience commented on the performance of MAMA 2024.
In addition, the Los Angeles Times commented that MAMA being held in the US for the first time is a huge potential for other Korean award ceremonies.
While American music awards are adding categories dedicated to K-pop, only the Korean producers have created a truly Korean music awards show. While MAMA's first night in the US had many shortcomings, it was a good start.
It can be said that MAMA 2024 not only brings audiences back to music awards ceremonies but also brings hope for global development.
Famous Korean stars hit the red carpet of MAMA 2024 in the US - Photo: Soompi
Source: https://tuoitre.vn/mama-2024-voi-rose-va-bruno-mars-hay-man-tai-hop-cua-big-bang-nhen-len-hi-vong-cho-k-pop-20241124114000078.htm
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