LG continues to affirm its No. 1 position in the Vietnamese laundry market for eight consecutive years (according to GfK's report 2017-2024) thanks to a series of breakthrough technologies, precisely meeting the needs of modern users.
Advanced technology brings optimal laundry experience - Photo: DNCC
For eight consecutive years, the company has maintained its pioneering position with outstanding laundry technology solutions.
2024 continues to mark an important milestone when LG leads the market with 24.6% of total revenue value and 20% of total washing machine sales, according to a report from GfK.
In particular, the horizontal drum washing machine segment - one of the company's strengths - reached 34.6% market share, an increase of 2.8% compared to 2023.
In addition to positive business results affirming its leading position, the LG AI DD™ 2.0 washing machine line was also honored as 'Breakthrough Technology Washer Dryer of the Year 2024' at the Editors' Choice Awards event.
Shaping the future of laundry and drying
One of the most important innovations is the direct drive technology combined with AI DD™ artificial intelligence, which helps protect fabric fibers 18% better than conventional wash cycles.
AI DD™ is capable of automatically recognizing fabric material and clothing weight, thereby providing a suitable washing program without the user having to adjust it themselves.
This helps improve cleaning efficiency, while also extending the life of clothes, keeping them looking beautiful over time.
In addition, Turbo Wash technology is also highly appreciated. By creating strong water flows to continuously circulate clothes, this technology helps shorten washing time while still ensuring optimal cleaning ability.
Thanks to that, users can save significantly on electricity and water consumption without affecting the quality of laundry.
Or like Steam washing technology helps remove bacteria and allergens without wrinkling or fading.
With just a simple operation, users can choose the 40℃ hygienic washing mode or 60℃ sterilizing washing mode to remove up to 99.9% of harmful bacteria, keeping clothes clean and safe for the skin.
A series of technological improvements demonstrate the company's commitment to providing smart laundry solutions - Photo: DNCC
Breakthrough laundry solutions
Not only stopping at single washing machines or dryers, the company also elevates the clothing care experience with breakthrough products. LG WashTower™ is a typical example, with a neat tower design, the dryer is placed on top of the washing machine to save maximum space.
Both appliances are integrated into a single central control panel, making operation easy and convenient. In particular, the washing and drying cycle is completed within just one hour, helping users save a significant amount of time doing housework.
Not only loved at home, LG WashTower is also the choice of Wil'que Hotel in the center of Hanoi. The hotel operates under the 'Hybrid Hotel' model, combining traditional accommodation experience and the 'co-living' model.
To enhance the guest experience, Wil'que is equipped with LG WashTower™, making it easy for guests to clean their clothes right at the hotel.
Ms. Quach Phuong Thao, manager at Wil'que Cua Bac, shared: "LG WashTower™ brings advantages to customers staying for business trips or long stays. Guests can wash and dry clothes that require special care without worrying about damage, and save time by not having to take them to the store.
The ability to operate smoothly without affecting the privacy and relaxation of guests is also the reason we chose this product."
A washing and drying cycle only takes about 60 minutes, making guests staying at Wil'que very satisfied - Photo: DNCC
Meanwhile, the LG Styler smart clothing care cabinet is the perfect combination of advanced technology and luxurious design, providing a comprehensive clothing care solution.
This product has the ability to dry clean, disinfect, refresh clothes and effectively reduce wrinkles.
LG Styler is the ideal choice for busy people who still want to keep their clothes clean, fragrant and smooth - Photo: DNCC
MC Lieu Ha Trinh shared: "Regularly attending events, I need outfits that are always neat and wrinkle-free. LG Styler is the perfect solution to help refresh clothes in just one hour, ensuring clothes are always clean.
What I love most about the product is the steam cleaning technology, without using harsh chemicals, which helps protect clothes, especially with sensitive materials like silk, wool or tweed."
LG Styler helps MC Lieu Ha Trinh feel secure when taking care of her child's clothes by removing fine dust, bacteria and harmful agents thanks to advanced technology - Photo: DNCC
Committed to bringing the best experience to consumers, the brand has maintained its leading position in the laundry market.
The company representative said that it will continue to take advantage of technological strengths to create quality products, contributing to bringing a better life every day for every family.
Source: https://tuoitre.vn/lg-chinh-phuc-nguoi-dung-voi-loat-cong-nghe-giat-say-dot-pha-20250303134252877.htm
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