GenAI Workshop - New Opportunities in the Retail Industry

On May 28, the Generative AI event took place in a lively atmosphere and gathered more than 60 business leaders in the Retail industry, to explore together the opportunities and practical applications of Gen AI in this field.

The event titled “The Future of Retail: Enhancing Customer Experience with Generative AI”, was organized by CMC Telecom, AWS’s Advanced Tier Services partner in Vietnam and AWS. The workshop focused on key topics around GenAI and its applications in Marketing, Chatbot, Coding for Retail businesses, along with Amazon Q - AWS’s GenAI service. The event opened with a sharing about GenAI led by Mr. Dang Tuan Thanh, Director of Multi-Cloud Computing, CMC Telecom. Mr. Thanh highlighted the important role of this technology, not only as a new trend but also as an important key to help Retail businesses maintain their position and innovate in the market by improving customer experience and product and service quality.

The event attracted a large number of retail business leaders as well as leading technology experts. Through sharing sessions and practical demos of GenAI, the workshop created an open and positive space for everyone to have the opportunity to exchange and learn about the application of GenAI in the modern retail market. In his sharing session, the expert from CMC Telecom mentioned the advantages and potential of GenAI, especially in the retail sector. Mr. Dang Tuan Thanh emphasized that GenAI not only helps optimize marketing activities and customer interactions but can also be applied in optimizing the supply chain, analyzing market data and improving the online shopping experience. Businesses attending the event showed great interest in GenAI and its ability to improve business performance and create competitive advantages. They also shared their experiences and challenges in implementing this technology, creating a useful forum for exchanging knowledge and experiences. In addition, the event is also an opportunity for businesses to learn about the diverse Generative AI services that AWS provides, comprehensively supporting businesses to leverage the power of AI to do the unthinkable.

By using these services, businesses can automate complex and creative tasks, from creating images and videos to automatically analyzing data to make strategic decisions. This saves businesses time and effort, while creating unique products and services that attract customers.

To demonstrate its AI vision, speakers from AWS provided details and demos on how Generative AI helps developers code faster and more efficiently, accelerating product and service development through Amazon Q. With the launch of Amazon Q in 2023, AWS continues to affirm its commitment to providing the most advanced tools and services to support the development and advancement of IT.

The event ended, but opened a wide door for the application and development of Generative AI in the Retail sector, and is an important step in the digital revolution of businesses. Strong support from AWS and the gathering and integration of businesses and experts in the event promise to help GenAI become an indispensable part of the development strategy of today's retail businesses.