According to Hanoi Trade Corporation (Hapro), to meet people's shopping needs before, during and after the Lunar New Year, BRGMart supermarket system has coordinated with suppliers to stock up on Tet goods 2-3 times higher than other months of the year; ensuring abundant goods, high quality, food safety and hygiene, transparent origin, good for customers' health and stabilizing market prices. With the theme "Dragon and snake rise to the clouds, Tet full of incentives 2025", BRGMart supermarket is enthusiastically launching a sales program to serve the Lunar New Year 2025 taking place from January 2 to January 28, 2025 with thousands of incentives up to 50%.
BRGMart provides a full range of Tet foods, rice, beef, pork, chicken, seafood, eggs, processed foods, banh chung, gio cha, vegetables, fresh fruits, etc.; Tet agricultural specialties from different regions (bamboo shoots, vermicelli, wood ear mushrooms, spices, etc.), cakes, candies, nuts, beer, soft drinks, etc., produced in Vietnam and imported fruit and candy products.
Mr. Le Manh Phong, Director of the Northern region of the Tops Market supermarket chain (Central Retail), informed that 90% of the supermarket system's goods are high-quality Vietnamese goods. To serve the consumer needs of people during the Lunar New Year 2025, in addition to essential consumer goods, Tops Market also introduces to consumers many typical dishes of Vietnamese Tet such as banh chung, banh pia, lap xuong, pork roll, etc. From the beginning of December, supermarkets began implementing the program "Vietnamese Specialties for Vietnamese Tet" with a series of regional specialties such as smoked buffalo meat, smoked pork, beef jerky, buffalo jerky, Northwest dried bamboo shoots, specialty rice, squid, crab stew, yellowstripe scad; coconut candy, shrimp crackers, etc.
At Co.op Mart Ha Dong supermarket (Hanoi), Ms. Nguyen Thi Kim Dung - Director of this supermarket shared that the expected sales of Tet At Ty 2025 at Co.op Mart supermarket system nationwide will increase by about 5% compared to the same period. To serve Tet consumers, the Co.op Mart system chose the theme "Come to Co.op to bring Tet home" with a series of unique activities imbued with national identity. Accordingly, at 800 points of sale of the Saigon Co.op system including Co.op Mart, Co.opXtra, Co.op Food, Co.op Smile, Finelife, Cheers, Sense City, Sense market will bring customers to experience the traditional Tet space, OCOP product booths, regional specialties. Especially this year, Co.op Mart brings to the market Tet gift baskets of high-quality Vietnamese goods.
"To ensure enough goods to serve people's shopping needs during Tet, the Co.op Mart supermarket system nationwide reserves about 12,000 tons of goods, an increase of 30 - 50% for each product group compared to the normal business month. Forecasting that the economic situation will still have many difficulties, customers will continue to tighten spending, so the supermarket focuses on reserving essential goods, the selling price is always stable" - Deputy General Director of Saigon Co.op (Unit managing and operating the Co.op Mart supermarket system) Nguyen Ngoc Thang shared.
Not only supermarkets, but also traditional markets, Vietnamese goods dominate the product structure. These days, on streets with many confectionery stores such as Hang Giay, Hang Buom, Hom Duc Vien, Hang Be, etc., it is easy to see that most of the products on sale are supplied by domestic enterprises. Explaining the reason why Vietnamese confectionery products dominate over imported goods, Mr. Nguyen Hoang Long, owner of a confectionery store on Hang Giay Street (Hanoi) said that the consumption of high-end domestic confectionery is still stronger than foreign confectionery, because the quality is not inferior but the price is only 50-60% of foreign goods.
According to Ms. Vu Thi Hau, former President of the Vietnam Retailers Association, in order to be able to compete with imported goods and gain consumer trust, Vietnamese enterprises have recently stepped up investment in production lines, creating a breakthrough in improving product quality, diversifying types, packaging... and most importantly, selling at a cheaper price than imported goods. Vietnamese goods are increasingly advantageous thanks to meeting all three factors: competitive prices, improved quality and suitable designs. In the context of many economic difficulties, prioritizing Vietnamese goods not only helps consumers save costs but also supports domestic economic development.
Mr. Nguyen Dinh Hoa - Deputy Director of the Hanoi Department of Agriculture and Rural Development said that to ensure food supply and ensure food safety for Tet, the City has issued a Program to stabilize the market of essential goods at the end of 2024 and the Lunar New Year 2025; Plan to ensure food safety for the Lunar New Year and Spring Festival 2025.
Hanoi City is also continuing to direct the agricultural sector to maintain the development of safe agricultural production, ensure local supply and connect and exploit the supply of agricultural, forestry and fishery products from 1,327 chains of provinces and cities according to the Coordination Program between the Ministry of Agriculture and Rural Development and the Hanoi People's Committee on "Ensuring food safety, improving the quality and value of the agricultural, forestry and fishery supply chain between Hanoi City and provinces and cities nationwide in the period of 2021 - 2025".
Ms. Nguyen Kieu Oanh, Deputy Director in charge of the Hanoi Department of Industry and Trade, said that to meet people's consumption needs during Tet, the Hanoi industry and trade sector and businesses have reserved goods including 298,350 tons of rice, 59,670 tons of pork, 19,890 tons of poultry meat, 16,500 tons of beef, 396 million poultry eggs, 331,500 tons of vegetables, 16,560 tons of seafood, 16,560 tons of processed foods, 238,500 tons of fruit and 1,575 tons of cakes, jams and candies...
According to economic experts, in general, the economic situation is still difficult, so Vietnamese people's Tet 2025 shopping will change in the direction of saving and simplicity. Therefore, retail businesses need to increase stockpiling of goods and organize discount programs to stimulate consumption.
Source: https://doanhnghiepvn.vn/kinh-te/hang-viet-chiem-uu-the-tren-thi-truong-tet/20250110093528152
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