That is the official information from Mr. Pham Hoang Tuan - Vice Chairman of Do Son District People's Committee with the press agencies on August 19 at the Conference providing press information about the traditional Do Son buffalo fighting festival in 2024 and activities to celebrate the 35th anniversary of restoration and development.
Mr. Pham Hoang Tuan - Vice Chairman of Do Son District People's Committee informed the press on August 19 at the Conference.
Mr. Tuan said: Do Son Buffalo Fighting Festival is not only a traditional cultural event but also an opportunity to develop into an international cultural tourism product. In the world, many countries have succeeded in building their festival brands and developing the cultural tourism industry. Building a brand not only helps preserve culture but also brings in significant revenue, thereby reinvesting in infrastructure development and conservation activities.
After 35 years, the management and organization of the traditional Do Son buffalo fighting festival has been constantly improved, increasing in scale and quality. At the same time, it still retains the folk elements and traditional cultural values left by our "ancestors".
Do Son buffalo fighting festival deserves to be spread and receive attention from the international community to contribute to the sustainable development of tourism and cultural preservation.
Therefore, for the 2024 Do Son Buffalo Fighting Festival, the People's Committee of Do Son District has fully cooperated with VietPictures Hai Phong Joint Stock Company (VietPictures) to mobilize sponsorship and media sponsorship for the 2024 Do Son Buffalo Fighting Festival.
This cooperation not only aims to improve the quality of organization but also contributes to promoting the value of the festival, expanding the influence of the festival nationwide and internationally.
The festival with the intense and fierce fights of the Buffaloes brings special emotions to tourists and locals.
According to Mr. Pham Hoang Tuan, the Organizing Committee will deploy creative communication campaigns, produce high-quality content and organize promotional events to attract tourists and raise awareness of the festival. At the same time, it will also develop a plan for tourism development and enhance the Do Son brand, creating many business and investment opportunities for the local community.
In order to build a basic information platform, gradually diversify and enhance the experience of people and tourists, the Organizing Committee has built a website (www.choitraudoson.vn) and Fanpage of Do Son Buffalo Fighting Festival. This helps the press, tourists and the community easily access information about the schedule, regulations, and activities of the festival quickly and conveniently.
The organizers will also provide online services such as booking tickets, registering for activities and receiving instant notifications about important events. This digital transformation not only improves the experience of participants but also increases transparency and efficiency in organizing.
The Ceremony with solemn rituals, imbued with the spiritual culture of Do Son people
During the Do Son Buffalo Fighting Festival, the documentary "Unique Do Son Buffalo Fighting Festival" produced by Vietnam Television will be broadcast to promote and spread the cultural and tourism values of the festival to audiences nationwide and internationally.
In addition, to celebrate 35 years of restoring and developing the festival, the People's Committee of Do Son district organized many activities such as a scientific seminar with the theme "Solutions to preserve and promote the value of Do Son Buffalo Fighting Festival - National Intangible Cultural Heritage", art programs, photo exhibitions, artifacts associated with 35 years of restoring and developing the festival...
The annual Do Son buffalo fighting festival attracts tens of thousands of tourists and locals.
In particular, this year, the organizers invited actor Quang Thang to be the image ambassador of the buffalo fighting festival to increase the recognition and appeal of the festival to domestic and foreign audiences.
The Ambassador will participate in promotional activities, media events and community engagement to convey the message about the value and significance of the festival.
Do Son buffalo fighting festival originated from the worship of Diem Tuoc Dai Vuong, the god of Do Son mountains and rivers; formed and developed over many centuries, passed down from generation to generation, closely associated with the length of history and the development of the land and people of Do Son.
That has affirmed the spiritual cultural value, the endogenous, lasting and strong vitality of the Festival in the spiritual life of the People. Today, the Festival is not only a precious cultural heritage but also a unique and attractive tourism product of the whole country in general and of Do Son, Hai Phong in particular.
After a period of suspension due to various subjective and objective reasons, in 1990 the Festival was restored and has been held continuously since then.
The traditional Do Son buffalo fighting festival consists of two parts: the Ceremony and the Festival. The Ceremony with solemn rituals, imbued with the spiritual culture of the Do Son people and the Festival with intense, fierce fights, beautiful, brave moves of the Buffaloes that are carefully selected, cared for, and trained... bring to visitors and people special emotions, good impressions, and at the same time contribute to creating a unique beauty in the spiritual and cultural life of the friendly, sunny and windy land of Do Son, Hai Phong.
With its unique content, the Do Son buffalo fighting festival was listed in the National Intangible Cultural Heritage List by the Ministry of Culture, Sports and Tourism on December 27, 2012.
Source: https://www.congluan.vn/hai-phong-dua-chuyen-doi-so-vao-cong-tac-to-chuc-nham-nang-tam-le-hoi-choi-trau-do-son-post308353.html
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