This title continues to mark the maturity of HABECO - one of the leading beer enterprises in Vietnam.
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| HABECO was honored as a National Brand (Photo: HABECO) |
Proud of Vietnamese beer brand The predecessor of today's HABECO was the Hommel Brewery built by the French in 1890. By 1958, HABECO had produced the first bottle of Vietnamese beer, owned by Vietnamese people. In the first years of restoring the factory, generations of leaders, workers, and laborers of HABECO both researched and produced and fought to unify the country when the American invaders attacked the North and the capital
Hanoi . All were proud of the time when they devoted their hearts and minds to the cause of the Factory and proud that the ups and downs of HABECO were always associated with the development stages of the country.
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During the difficult periods such as the war, the subsidy period, to the period of recovery, innovation, development, integration, the competition in the market is increasingly fierce, HABECO products have never been absent from the market. From a small factory with outdated equipment, producing only more than ten million liters of beer each year, up to now, after nearly 135 years of construction and development, HABECO has always strived to become a strong brand of Vietnam, a cultural symbol of the capital and the country, loved and trusted by consumers. HABECO branded products have also become a part of Hanoi's culinary culture, trusted and loved by domestic and foreign consumers. From beer brands that were once deeply ingrained in the minds of Hanoians such as Hong Ha, Huu Nghi, Hanoi Beer, Hanoi Draft Beer... HABECO has continuously made efforts to research and launch products such as Hanoi Beer with Green Label, Truc Bach Beer Bottle 330ml, Hanoi Beer Premium, UniAqua Bottled Water.
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| Beer production at HABECO (Photo: HABECO) |
In 2019, HABECO launched the Hanoi BOLD & Light beer product pair with a modern and youthful style. In 2020, Hanoi 1890 beer was launched, marking 130 years of inheriting the historical quintessence of Hanoi Beer. In the period of 2021-2023, HABECO continuously researched, innovated, launched product lines suitable to consumer tastes, improved product quality and improved designs to "transform" to catch up with new trends in the beverage industry. Up to now, HABECO has always shone and proudly affirmed its position in the market, annually contributing thousands of billions of VND to the state budget; contributing to the implementation of the enterprise's responsibility to the Government and society in social security work; developing enterprises associated with environmental protection and sustainable development.
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| Being honored as a National Brand has affirmed HABECO's quality (Photo: HABECO) |
National Brand Position Truc Bach Beer is the first domestic beer brand of Vietnam, born in 1958, in the heroic atmosphere of the autumn days of the August Revolution. Named after Truc Bach Lake - a place associated with the thousand-year-old land of Thang Long - Hanoi, Truc Bach Beer is a luxurious and classy Vietnamese beer brand, born from the crystallization of the best things. The birth of Truc Bach is the beginning of a small flow parallel to the ups and downs of Hanoi. Hanoi Beer and Truc Bach Beer are two of the six products of HABECO honored as national brands, along with Hanoi Bold Beer, Hanoi Light, Hanoi Premium and Hanoi Draft Beer. This is the result of HABECO's efforts, striving, and brand building throughout the process of formation and development, affirming the quality and position of a heritage brand, a hundred years old. All products contain the passion and proud values that many generations of HABECO brewers have preserved and promoted over the years.
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| Australian Prime Minister Anthony Albanese enjoys Bia Hoi Hanoi at a restaurant in Hanoi's Old Quarter during his visit to Vietnam in June 2023 (Photo: HABECO) |
In early 2024, Hanoi Beer officially exported to the US - one of the most demanding markets today. In addition, Hanoi Draft Beer - a brand with a long history and the famous flavor of Hanoi's culinary quintessence, has written with HABECO many historical stories of ups and downs in the capital. In the competitive context of an open and integrated market economy, competing with potential foreign competitors has been and is a difficulty that domestic enterprises in general and HABECO in particular have to face to develop national brands and enhance the position of Vietnamese consumer goods.
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| HABECO determined to continue efforts in building Vietnamese brand image (Photo: HABECO) |
In that context, HABECO constantly promotes the spirit of research, always aiming to improve product quality and improve packaging and identification to suit consumer tastes, especially young consumers. This is considered a strategy, direction, and strong "transformation" to enhance the brand of HABECO - a leading domestic beer enterprise in Vietnam that has entered a high-class, professional playing field in the competitive integration period. In addition, HABECO always promotes a sustainable brand development strategy, enhancing the brand's competitiveness in the domestic and regional markets; along with commitments to the community, fulfilling the social responsibility of an enterprise with a National Brand. The milestone of HABECO being honored to be included in the list of “Vietnam National Brands” for 7 consecutive times along with prestigious domestic and international awards is a great stepping stone and a strong source of motivation for HABECO to continue its efforts in building a proud Vietnamese brand image, representing the new era, being a source of inspiration for the young generation about a progressive spirit, not afraid of change, always moving forward to improve themselves, but still respecting and preserving the quintessential cultural values of the era.
Congthuong.vn
Source: https://congthuong.vn/habeco-tu-hao-duoc-vinh-danh-thuong-hieu-quoc-gia-lan-thu-7-lien-tiep-358502.html
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