With just a few lyrics, the music in the rap song "Nothing's wrong" by 7dnight has become a hit on social media. On the TikTok platform, there have been more than 500,000 times the music has been attached to content creation videos.
7dnight (real name Ngo Tuan Dat) is a contestant of BigDaddy's team in Vietnamese Rap season 4. In the game show, 7dnight was in the group of outstanding contestants, reaching the final. The male rapper was not able to break through enough to compete for the Rap Viet championship. However, with a "viral" music for the product It's okay , 7dnight is a contestant of Rap Viet season 4, creating the strongest musical effect after the show.
The music video is about 30 seconds long. No problem spread strongly in the past month. From a content creation video of Jack and a series of hot tiktokers, Vietnamese audiences approached the music. Next, some artists and hot tiktokers in Korea joined the dance cover race, creating content from the music.
No problem is the next viral song to reach the Vietnamese music market, after See love, Innocence and Two minutes more .
How 7dnight went viral
Composed by rapper from Nghe An No problem in the breakthrough round of Rap Viet season 4. Here, 7dnight received the task of writing a rap based on one or more trending sentences. The male rapper chose from Gwenchana is the trending highlight of the article. Previously, Gwenchana (Gwèn-chá-nà) had gone viral on social networks, originating from a Korean movie, then being made into a series of videos and memes (humorous, satirical).
The viral music is in the hook of No problem . Right after 7dnight's performance in round 3 of Rap Viet aired, this hook attracted attention because of its catchy nature. 7dnight only put in a few words for the lyrics, which were Gwenchana and "unbearable" - another viral phrase on social media recently.
The key to the track's infectiousness comes from 7dnight's melodic delivery. He drops the hook with Gwenchana, then goes for a catchy melody with just simple ad lips (Ding Ding Ding Ding Ding), before adding a second punch with the phrase "so annoying".
To complement the hook's melody, the two producers DuongK and Tuann also arranged the music appropriately, especially the drums. From the music, a dance was born, easy to perform and humorous. As the days passed, the appeal of No problem growing
The "Gwenchana" fever spread to Kpop idols, especially the video of Karina, a member of the group Aespa, which has received more than 10 million views. Gwenchana's presence is a key recommendation factor for content creators on TikTok in Korea. With TikTok Vietnam, many famous tiktokers joined in "following the trend", helping 7dnight's music reach many people.
No problem 7dnight's is a special case compared to most of the TikTok trending music of Vietnamese artists. No need for remix, No problem emerged from the original. However, among the many factors that contributed to 7dnight's success, music was only a small part. Instead, the dance cover trend was the main factor.
Music No problem very hot on TikTok but the full version of the song was not very successful. 7dnight's performance in the breakthrough round attracted modest views compared to many other contestants. Meanwhile, on the digital music platform, the number of listens for No problem no spike yet
Vietnamese music continuously creates trends
With the TikTok platform, Vietnam has TikTokers and dancers who have spread their names to many countries in Southeast Asia and Asia. In the past few years, there have been a series of 30 to 40 second music clips by Vietnamese artists that have become successful thanks to TikTok. Before No problem , See love by Hoang Thuy Linh has exploded, receiving many stars responding to cover choreography.
Vietnamese music products that go viral on TikTok are mostly surprising. For example: See love rose to fame thanks to the House-themed remix that was very popular on TikTok 2 years ago. Further, Easy come easy go Quang Hung's MasterD once took Thailand by storm, but became famous thanks to someone inserting music into content creation videos.
Thanks to TikTok, the music of Vietnamese rappers/singers has spread to international audiences. This transformation is a testament to the rise of the Vietnamese music market in terms of modern music-making thinking, creating music that excites international audiences. In addition, the quality of music production and remixes is one of the things that Vietnamese artists have developed significantly compared to just a few years ago.
After See love, the unexpected spread of No problem is a positive signal for Vietnamese music. The market is still maintaining a slow progress in spreading music to international audiences. With the catchiness and production capacity of current Vietnamese music, the market is ready to create many musical pieces that are well received by international audiences.
After a series of TikTok phenomena, Vietnamese audiences have dreamed of a scenario where Vietnamese artists’ products truly reach international coverage. However, up to now, all Vietnamese music phenomena have only stopped at the phenomenon level. A truly international viral song needs to be fully responded to by the audience and present on many major charts and playlists on digital music. To do this, Vietnamese music needs a much more complicated process than creating a TikTok trend.
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