Vietnamese music in 2025 is predicted to explode with many diverse musical colors, after the effects of "Anh trai vuon ngan cong gai" and "Anh trai say hi".
2025 promises to be a colorful picture with the explosion of new game shows, renewed folk music trends and the arrival of a series of grand, high-quality concerts.
In particular, the echoes of the success of the two programs Hi drunk brother and Brother overcame thousands of obstacles still has a profound influence, shaping many trends for 2025.
Vietnamese Music 2025 will see a wave of young artists explode
Music game shows continue to prove their irresistible appeal, becoming a "fertile land" for producers and artists to exploit. In addition to familiar programs, 2025 will welcome the appearance of many new game shows with unique formats, targeting a diverse audience.
Continuing the success of Hello brother , show You are so beautiful is expected to create a new wave, focusing on female artists. The program promises to bring vibrant performances, catchy songs and interesting behind-the-scenes stories about the artists' lives and careers. The combination of music, dance and entertainment is predicted to continue to "dominate" the charts and social networks. You are so beautiful expected to air in summer 2025.
In 2025, the music game show market continues to witness the arrival of new formats, notably Show It All. Unlike simple talent search programs, Show It All aims to train and comprehensively develop multi-talented young artists. The program does not stop at finding good voices or beautiful choreography, but also focuses on equipping candidates with the necessary skills to become professional artists, capable of "conquering" many fields.
Special features of Show It All lies in the methodical and professional training process. Candidates will be "honed" by a team of leading experts, including veteran artists in the industry. The program is not limited to a specific field, but expands to many types of performances such as singing, dancing, acting, circus performances... This creates opportunities for candidates to demonstrate their full abilities and explore new potentials.
Show It All is not only a competition but also a real "artist training ground", where young talents are "transformed" and shine. The program promises to bring a new breeze to the Vietnamese music market, contributing to creating a generation of versatile artists, meeting the increasing needs of the audience.
Folklore "reigns"
One of the important highlights of the music market last year, especially through Brother overcame thousands of obstacles, is the strong rise of folk music that is mixed and renewed.
Shows like Rice drum and I love you, baby. is clear evidence. rice drum, A familiar nursery rhyme, it "went viral" when it reached number 1 on YouTube's trending music chart, a rare success for a work exploiting folk material.
Success of Peach and willow and Nostalgic Night also shows the appeal of renewing traditional art forms such as Cheo and Cai Luong, helping audiences, especially young people, to approach and understand more about national culture. People's Artist Tu Long emphasized: " If we want young people to return to music and original values, the music itself must be special and attractive."
This trend is expected to continue to spread strongly in 2025. Artists increasingly focus on exploiting folk materials, combined with modern musical elements such as pop, rock, electronic, hip hop... to create unique musical products, both imbued with Vietnamese cultural identity and close to young people.
Sharing with VTC News, music researcher Nguyen Quang Long said that this is a good sign, showing the continuation and promotion of artistic values from previous generations, while preserving and developing traditional musical heritage.
Previously, many artists such as Hoang Thuy Linh, Thu Phuong, Duong Hoang Yen, Hoa Minzy, Duc Phuc... and recently the beautiful Kieu Anh with a mashup version Phong Nu - The Lonely Woman of the Mountains.
“After a long period of being heavily influenced by K-pop and Chinese entertainment music, music producers and artists have recognized the audience's need to seek creativity and newness in music.
Therefore, they have sought out values that seem familiar but are new to the youth: traditional values. Young artists have exploited and renewed the spirit, color and material of their music in many ways. They have not only exploited folk music materials but also sought out historical elements, literature, ethnic minority culture and traditional theater. This diversity in exploitation has brought a new breeze to the music scene.
Renewing traditional music is an inevitable and necessary trend in the current context. If a music product hits the taste of Gen Z, it will be accepted, become a trend, then a fad, and eventually shape the musical style of the generation, just like how folk music, modern music or resistance music have shaped previous periods. It is a natural process ,” said music researcher Nguyen Quang Long.
Explosive live concert
The year 2025 promises to witness the explosion of the live concert market in Vietnam. Following the success of 2024 with a series of live shows attracting tens of thousands of audiences, artists continue to invest heavily in music quality and performance experience.
The successful organization of concerts after reality TV shows is opening up a potential direction, bringing benefits to artists, producers and audiences. This shows that Vietnamese audiences are increasingly interested and willing to pay to enjoy quality music created by domestic artists.
This is not only a change in taste but also reflects the maturity of the Vietnamese music industry. Game shows become an ideal launching pad for future music projects and concerts, creating a diverse and vibrant music ecosystem.
Besides, the trend of bringing personal music programs to large international stages, pioneered by Ha Anh Tuan with Live concerts Sketch a Rose, opening up a new potential direction for Vietnamese artists, affirming the position of Vietnamese music on the world music map.
Associate Professor Dr. Bui Hoai Son, Standing Member of the National Assembly's Committee on Culture and Education, said that the success of concerts comes from the improvement in music quality, elaborate investment in production and performance, along with innovation in organization, application of advanced technology and professional style. The role of social networks in promoting and connecting with fans is also an important factor.
Besides the bright spots, Vietnamese music in 2025 also needs to focus on some issues. According to expert Nguyen Quang Long, although the quality of music has been improved, there are still similarities between songs, mainly using electronic music or combining with rap. Diversity in music genres and styles needs to be further encouraged. In addition, controlling content and avoiding offensive products is also an issue that needs attention.
2025 promises to be a year full of potential and excitement for Vietnamese music. Effects from the programs Older brother has created momentum for the development of traditional music and the explosion of the concert market. However, to develop sustainably, Vietnamese music needs to continue to innovate, diversify and preserve its own identity.
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