With easy-to-remember choreography, many short musical pieces have been widely spread not only domestically but also globally.
This is also a positive signal for Vietnamese artists to bring their music products closer to audiences around the world.
No problem, the 7dnight music is a hot tune in many countries around the world and has reached 1 billion views on TikTok and is being "trended" by international stars. This phrase comes from a Korean movie, then many people use it as a trend and humorously remix it.
Rapper 7dnight said: "I spent some time living in Korea, making the melody catchier and more fun, I didn't expect it to be received like this by everyone...".
Before "Nothing's wrong", many songs also swept the global social network such as "See love" by Hoang Thuy Linh, "Vu co co anh" by Phuong My Chi, "Hai phut hon" by rapper Phao, "De den de di" by Quang Hung MasterD. This has created a great opportunity for musicians and singers to reach audiences without having to invest too much in traditional promotion.
Singer Hoang Thuy Linh shared: "Linh feels extremely happy when the song is played in many places. As society develops, listeners become more demanding. For Linh, cultural values or the traditional colors of a nation or a country are a greater source of strength."
Singer Phuong My Chi: "The word happiness cannot describe Chi's current feelings. I hope that my journey will always have an audience and that the audience's youth will always have Phuong My Chi."
What these songs have in common is that the popular music only lasts 30-40 seconds thanks to the strong spread of social networks. A song can become a phenomenon in just a few days, whether it comes from a famous artist or a newcomer.
Music producer HOAPROX shared: "I think social media is now a tool that I can apply to all my products. I need to put my own identity into it so that my products create something interesting, especially for the listeners."
Clearly, the power of each song lies in its strong, borderless spread and the fact that it does not need a major record label to back it up. It gives real talent and unique melodies the opportunity to be known to the world without having to follow the traditional standards of the music market.
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