Xiaomi's smartphone sales surpass Apple's

According to data from market research firm Counterpoint, Xiaomi's sales have been growing continuously in recent times and surpassed Apple to reach second place in August 2024, with first place belonging to Samsung.

Xiaomi's smartphone sales ranked second after Samsung

Apple is known to offer a narrower product range and this may have contributed to the fluctuations in sales numbers over the years.

In addition, based on pre-order sales and average delivery times for each iPhone 16 model, analyst Ming-Chi Kuo said: iPhone 16 purchasing power is lower than expected due to lower-than-expected demand for the iPhone 16 Pro line; the Apple Intelligence toolkit that attracts users' attention will not be deployed until December. In addition, the iPhone 16 series also faces competition in the Chinese market as people here prefer to use domestic products such as Huawei and Xiaomi.

Xiaomi is now one of the fastest growing smartphone brands in 2024 and is also contributing to the recovery path of the global smartphone market.

Xiaomi's research director said the company has adopted a leaner product strategy this year, focusing everything on creating one key model for each price point instead of launching multiple devices in one segment.

Most of Xiaomi’s major markets have seen economic recovery over the past few quarters – which has benefited demand in the lower price segments the most. The report also highlights that the company’s strength in the market is particularly strong in the low-cost segment.

Source: https://kinhtedothi.vn/doanh-so-ban-smartphone-cua-xiaomi-vuot-apple.html