Ho Chi Minh City DatVietVAC and Dong Tay Promotion were both honored with the "Corporate Excellence" award at the Asia Pacific Enterprise Awards 2023 (APEA) on October 5.
The representative of the organizing committee commented that with the above double titles, DatVietVAC Group Holdings (DatVietVAC) and its member company - Dong Tay Promotion - demonstrated the correctness and consistency in business strategy and sustainable development.
"The deep connection of the ecosystem helps the group to respond flexibly, continue to maintain growth momentum and is in line with the theme of 'Asia Recovering - Seizing Opportunities' of this year's APEA," the representative said.
Specifically, DatVietVAC emphasizes the fundamental mutual support between member companies including: Dong Tay Promotion, Vie Channel, M&T Pictures, VieON, TKL, DatVietOOH, DatVietMEDIA, TKLMEDIA... That advantage supports the unit to maintain comprehensive cooperation with leading domestic and international companies, building an audience - user value chain. This factor also encourages businesses to optimize investment resources, prolong the life and success margin of content.
DatVietVAC - Dong Tay Promotion team at the APEA 2023 awards ceremony, evening of October 5.
At the award ceremony, a representative of DatVietVAC said: "We aim to grasp trends and see opportunities for innovation amidst challenges and economic fluctuations. From there, we constantly adapt, shift, and aim for a 'technology enterprise in technology', with consumers - audiences as the integrated subjects, expanding our connections with many leading corporations. This breakthrough step helps us move towards our fourth decade of success."
At this award in previous years, DatVietVAC was honored in the category "Excellent Asian Enterprise 2019", Dong Tay Promotion was also named in the list three consecutive times, from 2020 to 2022.
This year, despite facing continuous market fluctuations, DatVietVAC's entertainment media business continued to record positive results. The unit invested in many quality contents, well received by the audience, including: Rap Viet season 3 reached 10 billion global views; Brilliant Journey attracted more than 1.8 billion views; hashtag #CaSiMatNa helped The Masked Singer Vietnam receive more than 1.3 billion views on TikTok.
Through the lens of reality shows 2 days 1 night, Brilliant Journey, Singing and Dancing ... the producers aim to spread regional cultural identity and good values, while at the same time cultivating, nurturing and arousing love and pride for the homeland to many generations.
Rap Viet All-Star Concert 2023 will take place on October 7 (left). The show "2 days 1 night" (right) just returned and immediately entered the top 1 trending on YouTube.
According to Enterprise Asia representative, the organizing committee highly appreciates DatVietVAC's contribution in the field of creative culture, sustainable business strategy, and efforts to change the perspective on media and entertainment. The series of products not only meet the needs of audiovisual, but also convey human values, beautiful life messages to millions of Vietnamese audiences at home and abroad.
Continuously adapting to adapt, innovate and lead trends, in recent years, the company has focused on expanding its Digital Ventures division and investing in technology platforms. In particular, the VieON application has more than 44 million installed devices, gradually realizing its ambition to conquer the OTT market.
Besides VieON, a series of other member companies in the digital business sector also recorded impressive results and strong growth rates. Specifically, VieNETWORK owns Vie Community with more than 216 million followers, providing a variety of services including: content publishing and distribution; brand solutions; artist and content creator management.
Currently, the potential business field exploited by DatVietVAC and its member companies is the copyright content market (IP Content Marketplace), expected to be a breakthrough for the leading domestic entertainment media technology ecosystem.
With the advantage of being a member of DatVietVAC, VieON aims to expand to the international market in the near future.
APEA was initiated in 2007 and has become one of the most prestigious awards in the business field in Asia, with the participation of more than 1,000 units each year. The organizing committee awards the following categories: Corporate Excellence Award, Fast Enterprise Award, Inspirational Brand Award, Master Entrepreneur Award.
Not only marking APEA seasons, in recent years, DatVietVAC has also been honored at many events: "Leading company in the entertainment media industry" at Profit500 2019-2021; 6 consecutive years (2017-2022) named in the VNR500 list; won "Best Companies to Work for in Asia" 2020-2023 by HR Asia.
Van Phat
Photo: DatVietVAC
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