Mr. Nguyen Huu Dat - Head of the representative office of the Ministry of Culture, Sports and Tourism in Ho Chi Minh City, presented the Minister's certificate of merit to the representative of DatVietVAC.
Following the honor of receiving a certificate of merit from the Minister of Information and Communications at the first night of the Concert, on the second night of the Anh Trai "Say Hi" Concert 2024 held on October 19, DatVietVAC was honored to receive a certificate of merit from the Minister of Culture, Sports and Tourism.
This is a worthy recognition for the persistent efforts of the DatVietVAC Entertainment Media Technology Ecosystem in the journey to promote the development of the national cultural industry in general, contributing to the promotion of the image of a dynamic, creative, and integrated Vietnam.
As a pioneer enterprise in the cultural field, DatVietVAC always strives to contribute to the overall development of the entire industry, thereby promoting the position of the cultural industry in the national economy, through diverse entertainment products that meet international standards.
Thereby meeting the needs of Vietnamese people around the world, conveying noble human values and beautiful life messages to millions of audiences at home and abroad.
With 30 years of experience, possessing a strong team of professional staff, always proactively grasping and creating cultural and entertainment trends for the public, in the period of 2019-2024, DatVietVAC continuously invested in producing large-scale music programs, elaborately staging performing arts to create a need for the public to enjoy new, top-notch art such as: Anh Trai "Say Hi", Rap Viet, Our Song Vietnam - Our Song, The Masked Singer Vietnam - Masked Singer...
Among them, "Say Hi" - the most influential musical cultural phenomenon of 2024, is loved from the South to the North and spread around the world with more than 12 billion views.
The program successfully created a new trend in music and performing arts - promoting creative freedom and breakthroughs, but still imbued with national pride and Vietnamese culture.
DatVietVAC's programs create favorable conditions for artistic talents to develop and affirm their position in the public's heart.
"HCMC - one of the dynamic cities, attracts many young people to work, along with a huge and different need to enjoy culture. It is good that the DatVietVAC ecosystem is organizing impressive programs and meeting the diverse needs of the public.
This is especially important because it contributes very positively to the implementation of the Cultural Industry Project until 2030 according to the orientation of Ho Chi Minh City" - Mr. Pham Quy Trong - Deputy Head of Department, Deputy Head of the Standing Agency of the Central Propaganda Department in the Southern region - highly appreciated the efforts of DatVietVAC over the past time.
Through quality programs, people's spiritual life is met, aesthetic tastes are enhanced, leading to the in-depth development of the performing industry in the direction of meeting the market and satisfying public tastes. From there, it contributes greatly to the format of "Ho Chi Minh City Cultural Space", strengthening the people's trust and pride in the city named after Uncle Ho.
Along with top music programs, DatVietVAC makes an excellent and lively contribution to the effort to preserve and promote Vietnamese identity through a series of famous reality TV shows, which are awaited and watched by millions of Vietnamese viewers every week: 2 Days 1 Night Vietnam; Brilliant Journey, La ca hat ca...
What remains with viewers after each episode is not only joy and laughter, but also valuable images of nature, people and Vietnam, along with meaningful messages conveyed by the artists.
VieON attracts audiences with a diverse library of pure Vietnamese entertainment content
Not stopping at the domestic border, through the entertainment super app VieON with 62 million installed devices, DatVietVAC further fosters the emotional connection of millions of overseas Vietnamese around the world towards their roots, nurturing the dream of "being Vietnamese" of the young generation growing up abroad with pure cultural and entertainment values. At the same time, spreading the image of the people of the S-shaped country to the world.
Sharing more about this, at the concert night 2, Mr. Le Quang Tu Do - Director of the Department of Radio, Television and Electronic Information - Ministry of Information and Communications - said: "VieON with a very modern platform, many attractive entertainment features, pursuing the mission of promoting Vietnamese culture to the world. That is something we highly appreciate. Hopefully, in the coming time, VieON will strive to become not only the leading application in Vietnam but also global".
Currently, VieON has launched a global version (January 2024) with the goal of reaching 30 countries (according to the global population distribution of Vietnam); having 15,000 hours with 80% pure Vietnamese content; reaching 50,000 registrations from the international market. In particular, North America - where more than 2 million Vietnamese expatriates reside - is a strategic market.
"Older people living abroad like my parents really want to watch Vietnamese programs to remember their homeland, but there are very few on TV and sometimes they are not attractive enough. The global version of VieON has met this need very well with a rich content library. My children are also exposed to more Vietnamese language and national culture through entertainment programs on VieON" - said a VieON viewer in the US.
Source: https://tuoitre.vn/bo-van-hoa-the-thao-va-du-lich-khen-tang-nhung-dong-gop-cua-datvietvac-2024102109495211.htm
Comment (0)