DatVietVAC and its 30-year journey of trying to conquer Vietnamese audiences

(Dan Tri) - DatVietVAC promotes the development of the entertainment market through strong investment efforts in creating content with international quality, compatible with audience tastes and especially conveying good human values.

"Exactly 30 years, we - the people with the desire to contribute to changing the quality of life and bringing happiness to more than 100 million Vietnamese people. With the desire to raise the stature of Vietnam's creative cultural economy on the world map, not a single day in 30 years, the hearts, intelligence and love for the profession of thousands of DatVietVAC people have rested", DatVietVAC representative shared. In 2023, DatVietVAC said that DatVietVAC's products generated more than 158 billion views on platforms. This number was created by a courageous development strategy and created many sustainable values ​​for the community.

Congratulations and love from partners to DatVietVAC on its 30th anniversary.

Bringing true happiness - inspiring beautiful life to Vietnamese people Since the days when the television market was still new, DatVietVAC invested in producing and distributing content with the goal of "Changing the way of looking at media and entertainment" in Vietnam. DatVietVAC is a pioneer in shaping and modestly leading the cultural and spiritual life of Vietnamese audiences for 3 decades. In 1995, TKL - the first and leading television content provider in Vietnam was born. Establishing strong relationships with leading partners in the field in Vietnam and internationally, TKL is the company that owns the copyright of famous films, programs leading the ratings - revenue rankings in Vietnam. Not stopping at importing, DatVietVAC continues to elevate and develop the television production industry with the birth of M&T Pictures - the first standard television production house in Vietnam. M&T Pictures, along with other members of DatVietVAC such as VieON, Vie Channel, are oriented to invest responsibly and produce meticulously to create products loved by audiences such as Winter Sun, Love Before Wedding, Wish I Were With My Dad , Mother's Dream, Apple Tree Blooms, Sticky Rice, Whole Rice... This contributes to shaping the position of Vietnamese television dramas, competing directly with foreign products. In the TV show segment, member companies such as Dong Tay Promotion, Vie Channel are constantly ahead of the market with blockbuster entertainment programs, constantly creating new entertainment trends from music to discovery experiences.

Rap Viet season 3 - DatVietVAC's show has billions of views on platforms.

Through 3 decades of creation, DatVietVAC's entertainment products have conquered millions of Vietnamese families, fully meeting entertainment needs, contributing to connecting members when creating a time of reunion after a day of work and study. Contributing to preserving national cultural identity , leading the creative cultural economy. With a series of experiential discovery programs such as 2 Days 1 Night, Brilliant Journey, La Ca Hat Ca... , the values ​​and cultural identities of regions on the S-shaped strip of land are introduced, nurtured, nurtured and further aroused love and pride for the homeland through many generations. The image of a beautiful, diverse Vietnam is strongly spread.

Brilliant Journey contributes to promoting tourism and culture of localities.

Rap Viet - DatVietVAC's explosive music program constantly affirms its appeal, bringing rap music closer to the audience. The program is also a new land for the young generation of rappers to shine and mature quickly. In 2023, Rap Viet Season 3 is the most popular music TV show, with 14.5 billion global views. Along with The Masked Singer Vietnam - Masked Singer, DatVietVAC brings talented artists back to their rightful positions, creating a premise for a series of absent artists to have the opportunity to return, and for young singers to be known by more people.

DatVietVAC's films convey a series of meaningful messages about family love and dreams of success in life, and are supported by many audiences.

Bravely conquering the world Not stopping at domestic borders, DatVietVAC's products also carry the mission of connecting overseas Vietnamese around the world to their roots, nurturing the dream of "being Vietnamese" of the young generation growing up abroad through pure cultural and entertainment values. At the same time, spreading the image of Vietnamese people to the world. Through investing in the entertainment super app VieON (with 52 million devices currently installed), DatVietVAC marks an important step forward in the strategy of building a content store on a potential OTT television platform. In January 2024, VieON launched VieON Global (global version) with the position of becoming the top choice for overseas Vietnamese who want to enjoy original content.

VieON contributes to bringing Vietnamese digital content products to participate in the global value chain.

In parallel, another member of DatVietVAC, VieNETWORK - Vietnam's leading multi-platform entertainment ecosystem, has recorded rapid growth with more than 364 million followers worldwide. VieNETWORK plays a role in publishing and optimally exploiting the premium content library of DatVietVAC, partners and especially famous artists in Vietnam.

dantri.com.vn

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