The explosion of The Masked Singer Vietnam contributes to bringing the image of a modern VIB closer to the public.
With member companies such as Dong Tay Promotion, Vie Channel, VieON, M&T Pictures, TKL... DatVietVAC has created an ecosystem with 3 attributes: Community design, leading content, different values.
Contribute to shaping the standards of Vietnam's entertainment media technology industry
Over the years, DatVietVAC has continuously adapted and shifted towards a technology company within technology, increasing platform support between member companies. From there, it helps maintain the advantage of comprehensive strategic cooperation with leading corporations in Vietnam and internationally, building a breakthrough Audience - Consumer value chain.
"The company has always impressed its partners with innovation and perseverance. You have grown stronger year after year with product successes and new investments. We are extremely proud to share the journey," said Mr. Kian Wee Seah, CEO of UOB Ventures Management Singapore.
It is known that the communication campaign for VIB in collaboration with The Masked Singer Vietnam, implemented by TKLMEDIA and Vie Channel (a member of DatVietVAC), was honored to win the Silver award in the Cross Digital Media Marketing category at SMARTIES Vietnam 2023.
After the campaign, VIB successfully reached the young customer segment (Millennials and Gen Z), expected to account for about 80 - 85% of the customer portfolio by 2026. At the same time, it significantly increased media coverage on platforms.
"The positive contributions of DatVietVAC not only promote the development of the entertainment media technology industry but also play an important role in the overall success of the business community. The company's journey is a source of inspiration for the commitment, creativity and thinking of pioneers, shaping the standards in this field" - Mr. Dang Khac Vy, Chairman of the Board of Directors of VIB Bank, shared.
Rap Viet has been a successful music program for 3 consecutive seasons, conquering even the most demanding audiences who have had a lot of experience with music genres originating from Europe and America.
Hundreds of billions of views across digital platforms
From diverse TV shows, covering multiple platforms: 2 Days 1 Night, Rap Viet, Radiant Journey, The Masked Singer Vietnam, La Ca Hat Ca, Who Is That Person?... to movies that are of interest to audiences and are hotly discussed on social networks such as: Love Before Wedding Day, Wish We Could Fly Together, Mother's Dream, Apple Tree Blooms, Sticky Rice, Whole Rice..., the company's content exists and is practically attached to the cultural and spiritual life of millions of Vietnamese families.
In 2023, the company's products generated more than 158 billion views across platforms.
Grasping the entertainment trend of favoring local content, creating a difference and being competitive, the company constantly proves that Vietnamese cultural and entertainment products in the eyes of Vietnamese people are of equal quality to imported products.
Not only meeting entertainment needs, but also conveying noble human values, bringing true happiness to millions of Vietnamese audiences at home and abroad.
2 Days 1 Night - a "national" TV show that takes the audience on a journey to explore Vietnam with the cast
DatVietVAC - Gathering and accompanying artists sustainably
Owning a series of successful products, the company is a gathering place for artists, content creation communities and media channels to meet the increasingly diverse enjoyment needs of the audience.
"We always appreciate all opportunities for strategic cooperation, being a reliable and sustainable partner with artists, sharing the vision of "Changing the way we look at media and entertainment". Up to now, the company has cooperative relationships with 95% of artists and celebrities with high recognition in Vietnam".
MC Tran Thanh once shared at a special occasion: "DatVietVAC is a place that Tran Thanh is always grateful for, the place that gave me the opportunity to make wonderful programs in my life. I spent a brilliant youth with DatVietVAC, bringing the audience many meaningful and useful programs. Thank you to the company for giving Tran Thanh the opportunity to make a name for himself today!".
In 2024, Tran Thanh will continue to accompany the program "Say Hi" - produced by Vie Channel (member of DatVietVAC)
The invested products also create a launching pad for the success of artists with true talent. A typical example is the story of actress Thuy Ngan. Having graduated from the University of Theater and Cinema, she started acting in the same year with leading roles in several films.
Although experts consider her to be extremely hard-working and diligent, the spotlight still seems to "evade" the actress as she has not been able to shine with roles for many years.
In 2018, Thuy Ngan's career turned a new page with the role of Han "Miss" in the hit movie Gao Nep Gao Te. The role proved the actress's maturity in acting and true ability. The success of Gao Nep Gao Te brought Thuy Ngan the victory of "Most Favorite Film - Television Actress" at the 2018 Mai Vang Awards.
Thuy Ngan "touches the halo" with DatVietVAC products
Since then, Thuy Ngan has continued to conquer the hearts of audiences in many products bearing the company's brand: Cay Tao No Hoa (Mai Vang Award 2021 - category of Most Favorite Film and Television Actress), Nu Chu, Hai Duong Trong Gio, Hanh Trinh Ruc Ro, 7 Nu Cuoi Xuan, Running Man Vietnam... and the upcoming movie 7 Nam Chua Se Chia Tay.
In 2024, DatViet continues to introduce to the audience a series of "must-see" content: "Say Hi" Brothers - The most exciting music race between Brothers (airing in June 2024), "national" programs will officially return...;
Along with a series of attractive TV series produced by VieON, M&T Pictures: The Game of Fame, Stolen Happiness, 7 Years of Not Married Will Break Up, The Third Party Is Not at Fault?...
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