In 2025, the tourism industry will focus on implementing many solutions to attract visitors from new markets to compensate for the decline in traditional markets; in which, the Muslim, Middle Eastern, Russian, Eastern European (CIS) markets... will be focused on.
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| International tourists to Da Nang. Photo: NGOC HA |
Currently, Da Nang has direct flights connecting to Muslim tourist markets such as flights to New Delhi, Mumbai, Ahmedabad (India); Kuala Lumpur (Malaysia); Singapore; Manila (Philippines)... The city and travel businesses are working with airlines to promote the opening of more direct flights from Jakarta, Bali (Indonesia), Manila (Philippines), as well as increasing the frequency of flights from major cities in India.
For the Russian and Eastern European markets, Da Nang is promoting the restoration of direct flights with Russia and expanding to other Eastern European countries such as Kazakhstan, Uzbekistan, Ukraine, and Belarus. It is expected that from April, there will be charter flights from Kazakhstan to Da Nang. For the Middle Eastern market, it is expected that from June, Da Nang will have direct flights from Dubai (1 hour transfer in Bangkok) connecting to serve customers from 150 countries and territories of the 5-star airline Emirate.
According to Emirates, the flight schedules are optimally designed to easily transport passengers from major European cities such as London, Paris, Amsterdam, Manchester, Milan, Rome or major cities in the US to Da Nang. In particular, Emirates' opening of a flight route to Da Nang also easily connects wealthy customers from the Middle East to the Han River city.
Adnan Kazim, Emirates Vice President and Chief Commercial Officer, said: “Vietnam holds a strategic position in Emirates’ Southeast Asia network. The expansion of our operations to Da Nang as our third destination in Vietnam comes at an opportune time, coming on the heels of the signing of the Comprehensive Economic Partnership Agreement (CEPA) between the UAE and Vietnam. We are confident that this new route will enhance bilateral trade and economic cooperation between our two countries.”
Director of the Department of Tourism Truong Thi Hong Hanh said that in addition to the flight system, accommodation facilities, cuisine, tourism products and destinations, and supplementary services, market promotion policies are built to suit each customer market.
Ms. Hanh cited that additional services for Muslim guests are of interest, such as the establishment of prayer rooms at some hotels, airports and shopping malls (Da Nang International Airport will put into use a prayer room to serve Muslim passengers in 2023, with separate rooms for men and women, with a maximum capacity of 20 guests).
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| Many MICE groups come to Da Nang, including a large number of Muslim guests. Photo: NGOC HA |
In addition, tour guides are trained in Muslim needs and culture, some tourist materials have been translated into Arabic and Hindi; centers such as Vincom, Lotte Mart, and Han Market have added more Halal products and special items for Muslim tourists.
The city has policies to promote the Muslim market such as actively promoting at major tourism fairs in India, Malaysia, Indonesia and the Middle East; Tourism Associations and businesses link up with specialized travel companies in Muslim countries to develop package tours friendly to Muslim tourists.
Da Nang has a number of restaurants specializing in Halal cuisine, suitable for Middle Eastern tourists such as Family Indian Restaurant; Mumtaz Indian Restaurant; Baba's Kitchen; Halal-friendly restaurants in 5-star hotels such as InterContinental, Sheraton, Hyatt Regency. In addition, private chef services and fine dining are also provided at resorts to serve the needs of Middle Eastern guests. The resorts also provide high-end car services with private drivers, suitable for high-class guests from the Middle East, some resorts have private villas with private swimming pools, suitable for Muslim family culture...
“In the coming time, the Department of Tourism will deploy sharing of market information, cultural customs and training on serving specific markets to all tourism businesses in the city. At the same time, encourage hotels and restaurants to register for Halal certification to ensure customer service,” said Ms. Hanh.
NGOC HA
Source: http://baodanang.vn/kinhte/202503/da-nang-thu-hut-thi-truong-khach-moi-4002337/
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