"Management Cyclone" (three pillars of corporate culture) is considered a book worthy of being in every manager's bookshelf.
In September, Tre Publishing House launched the book Management Storm by Professor Phan Van Truong. The work is 250 pages long, consisting of 8 chapters, discussing the 3 pillars of corporate culture.
Leadership culture: Everything is based on "the maximum benefit of the business".
Work culture: Comprehensive communication, also known as timely reporting culture.
Self-culture for each employee: Moderate and professional.
In each cultural style, Professor Phan Van Truong explains in detail the content and application to business reality, with many examples that he himself has experienced or witnessed.
Cover of the book "Management Storm" (Photo: Tre Publishing House).
In reality, management models are only limited to narrow technical theories and structural solutions available to businesses.
Meanwhile, culture has the ability to flexibly penetrate into issues in human relationships. These are the problems that Vietnamese businesses often encounter.
Management Whirlwind will help readers gain a deeper understanding of leadership: No management tool can replace corporate culture. No process carries as much power as culture.
The special thing is that the power from culture is always very gentle, gentle, self-aware and includes self-management. Process errors may be difficult to detect, but cultural errors will be obvious...
As an administrator at many levels, Professor Phan Van Truong's unique writing style is to easily express things that seem ambiguous in the art of management, such as the way he distinguishes between "Management" and "Administration".
"Management is doing the best job you can with the things you are given. Administration is leadership, choosing the right people, at the right time.
Management is about work. Administration is about people.
Management methods are constantly changing according to advances in technology, new scientific and technical theories. Management is unchanging, because humans have always remained unchanging."
Works of Professor Phan Van Truong published by Tre Publishing House (Photo: Tre Publishing House).
"Implementing a corporate culture 'revolution' is both easy and difficult. I have been fortunate to have had positive experiences, while some other leaders have not achieved the desired direction. One of the main reasons for failure or success is trust between people.
In essence, a business must be a place where people connect with each other, staff with each other, employees with leaders. A common mission, a common challenge, everything must be shared, everything must be done together and summarized together.
It sounds easy, but when you try it, you'll see that just a few hesitant employees, a few more skeptical ones, are enough for the transformation to fail," quoted from the book Management Storm.
"A KPI or OKR (tentatively translated: productivity, work objectives) in a civilized country is always the result of a tough negotiation between employees with a high sense of responsibility and leaders. Employees have to explain why a certain threshold is too high and cannot be achieved, and leaders have to convince employees that the aforementioned target is still too low.
The real meaning of KPI/OKR is to create an opportunity for superiors and subordinates to jointly identify the highest feasible benchmark for both parties, which can only be found through direct boss-employee negotiation. It cannot be a loose and unverified summary.
So, KPI here will be a negotiation leading to a cross-organizational commitment.
In domestic enterprises, I have never witnessed a negotiation between leaders and employees to set a goal that is committed and binding to both parties.
The employees are one thing, but the leaders also have their own commitment in implementing the employees' KPIs - how they must support, how they must respect the progress of the work...", quoted from the book's content.
According to Tre Publishing House, there are many economic and management books on the market, but most of them are translated books, so there will be a certain gap with the reality of domestic enterprises.
The unit persistently pursues the book series written by domestic economic experts such as Professor Phan Van Truong, Professor Ton That Nguyen Thiem, Ms. Nguyen Phi Van, Mr. Ly Quy Trung... so that businessmen and managers in Vietnam, regardless of the size of the company, will be able to draw out applications for themselves.
Phuong Hoa (according to dantri.com.vn)
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