The image of workers happily carrying the TV as a Tet gift from the company has spread widely and suggested a creative approach to Tet bonuses.
Workers smile happily when receiving a TV as a gift – Photo: VAN DUONG
On the occasion of Tet holiday, besides the excitement of family reunion, it is also the time when each employee waits for Tet bonus from businesses.
A gift that is more than material value
If the company sees this as a gesture of gratitude to the workers and employees who have worked together to overcome challenges and achieve success in a year, then it is clear that the company considers employees as an indispensable "link" in the development cycle.
The story that has been spreading on social media these past few days is that Mensa Industries Company Limited in Quang Ngai gave each of its 4,400 workers a 40-inch TV.
The image of workers happily carrying their TVs out of the company gate to go home has spread widely, bringing positive values to the community and suggesting a creative approach to caring for workers' lives.
Remember in January 2023, Tan De Company branch in Thai Binh gave more than 18,000 Tet gifts neatly and beautifully arranged on each worker's motorbike.
The image not only warms the recipient's heart but also leaves a profound lesson that our grandparents often taught: "The way you give is better than what you give."
More than material value, these gifts can only come from deep empathy with the workers' feelings.
In the two stories above, what moved the workers might have been the televisions or the gifts of necessities, but the way those gifts were carefully and thoughtfully prepared made them feel ten times warmer.
Without any formal ceremony, Mensa Industries Company immediately distributed 4,400 televisions as gifts from partners to workers through them. The atmosphere of closeness and joy was clearly visible right from inside their factory.
Meanwhile, Tan De Company chose a unique way to show gratitude by placing Tet gifts on workers’ motorbikes. The image of thousands of motorbikes with carefully wrapped Tet gifts is not only beautiful but also delicate, helping workers bring them home easily, especially for women.
The way gifts are given increases their value many times over in terms of spirituality. The giver knows how to create surprise, joy and pride for the recipient. And once employees feel cared for and appreciated, they will respond with more commitment and enthusiasm in their work.
Tet bonus and corporate culture
The two stories above also show that giving Tet gifts is not just a simple action but has become a corporate culture. This is a combination of gratitude to employees and building brand image.
For example, at Tan De Company, collecting workers' opinions to choose suitable gifts shows that the company does not consider giving gifts as "just for show" but has a careful investment, stemming from the desire to understand and care for employees' lives.
Not only stopping at giving gifts, the company also integrates the message of environmental protection awareness through the use of recycled plastic boxes. This is a testament to how a business can combine social responsibility activities with labor welfare, creating sustainable values.
For Mensa Industries, cleverly utilizing profits from partners to reward workers is a creative approach that demonstrates a balance between business interests and responsibility to the working community.
These gifts are not only an incentive but also a way to retain workers, especially in the context of increasingly fierce labor competition.
Every Tet gift has greater meaning if it comes from understanding the recipient's real needs.
Businesses can learn from Tan De Company in surveying employees before choosing gifts. This not only makes the gift useful but also creates a feeling of being cared for and listened to.
Unique ways of giving gifts such as leaving them on motorbikes or organizing surprise gift giving events are great suggestions to increase spiritual value.
Businesses can be creative in other forms of giving, such as organizing small events at the factory or combining gift giving with community activities to spread joy to the entire family of workers.
Leadership is crucial in inspiring and spreading a culture of gratitude. Ideas like using recycled plastic containers or using profits from partners to give gifts all come from the creativity and passion of leaders.
Meaningful stories like those of Tan De Company and Mensa Industries need to be spread more widely through media and social networks. This is not only a way to honor good deeds but also to encourage other businesses to learn and do the same.
To have more such beautiful images, businesses need to put employees at the center of every action, constantly innovate and invest in activities to care for employees' lives.
When employees feel cared for and appreciated, they will become "ambassadors" spreading the good culture of the business to the community.
They will also accompany businesses sustainably on their long-term development journey.
Comment (0)