The organic market in Northern Europe is growing as consumers have a great demand for organic products. This is an opportunity for Vietnamese organic products.
The organic market in Northern Europe is growing as consumers have a great demand for organic products. This is an opportunity for Vietnamese organic products.
Organic pepper from Thien Nong farm (Phu Van commune, Bu Gia Map district, Binh Phuoc). Photo: Son Trang .
Great demand for organic products
According to the Vietnam Trade Office in Sweden, which is also in charge of the Nordic countries, the Nordic region, including countries such as Sweden, Denmark, Norway, Finland and Iceland, is one of the world's leading regions in organic product consumption.
Nordic consumers tend to place a high value on health, the environment, and social responsibility in their everyday product choices. Organic products, including food, beverages, and personal care products, are highly valued by Nordic consumers because they are free of harmful chemicals, do not negatively impact the environment, and often follow ethical production practices.
Among the Nordic countries, Denmark currently has the highest organic consumption rate in the world. In 2020, nearly 13% of food consumed in Denmark was organic, and the organic market value was estimated at 2.8 billion EUR. The Danish government aims to double the area of organic farming in the country by 2030.
Sweden is also a major organic market in Northern Europe. In 2020, the organic market in Sweden was worth around SEK 25 billion (around EUR 2.5 billion). This shows that Swedish consumers are increasingly interested in organic products, especially in the food and beverage sector. The organic market share accounts for around 10% of total food retail sales in Sweden.
Although organic consumption in Norway is lower than in other Nordic countries, the organic market has been growing steadily, with an annual growth rate of around 6-8% over the past decade. Consumers in Finland and Iceland are also increasingly interested in organic products, especially food and health care products. The rate of organic consumption in these two countries is growing at around 5-7% per year.
These figures show the huge potential of the organic products market in Northern Europe, especially in the context of the increasing trend of consumers here to switch to sustainable and environmentally friendly products.
Opportunities for Vietnamese organic products
The Nordic market is placing increasingly high demands on sustainability, health and environmental protection, which promises to open up great opportunities for Vietnamese businesses capable of providing organic products. The Vietnam Trade Office in Sweden believes that with a rich variety of natural agricultural products, from herbal tea, coffee, spices to tropical fruits, Vietnamese businesses have the potential to penetrate the Nordic market if they know how to take advantage of opportunities and build the right strategy.
Vietnam is a tropical country with favorable climate and soil conditions for the production of organic agricultural products such as tea, coffee, cashews, pepper, coconut, vegetables and herbs. These products have become famous in the international market thanks to their good quality and unique flavors. In particular, products such as ginger tea, lotus tea, chrysanthemum tea and Vietnamese herbs are known for their health benefits, suitable for the organic consumption trend in Northern Europe. These are products with great potential to develop the organic niche market in this region.
Some Vietnamese organic products. Photo: Son Trang .
According to the Vietnam Trade Office in Sweden, although there are many opportunities, to penetrate the Nordic market, Vietnamese enterprises must overcome significant challenges. First of all, Vietnamese enterprises need to meet the strict standards of the Nordic market. Like the entire EU, the Nordic countries have very strict standards on food safety, organic standards and sustainability certification. Vietnamese enterprises must comply with standards such as EU Organic Certification and ensure that their production processes comply with environmental protection and labor safety requirements.
Businesses need to manage their supply chain well, from organic farming, production, packaging to transportation. This requires transparency and adherence to strict standards on the origin of raw materials.
To penetrate the Nordic organic market, Vietnamese businesses need to have a strategy to penetrate the niche organic product market. Building a sustainable and transparent supply chain is a prerequisite for Vietnamese businesses to be successful in the Nordic market. Accordingly, businesses need to cooperate with farmers, manufacturers and stakeholders to ensure the organic production process from start to finish meets international standards.
Businesses can cooperate with international organizations such as IFOAM (International Federation of Organic Agriculture Movements) or Fairtrade International to achieve organic and fair trade certifications, thereby enhancing their reputation and competitiveness in the Nordic market.
Vietnamese businesses need to clearly identify their target customers in Northern Europe. Organic product consumers here are often divided into different segments. Of which, health-conscious consumers are the main customers of organic products, especially in areas such as food, beverage and personal care.
Environmentally conscious consumers prioritize products that are not only good for their health but also good for the environment. They look for products that are sustainably sourced and can be recycled or naturally biodegradable.
The high-end customer group is a group of consumers willing to pay more for high-quality organic products, especially unique and culturally valuable products such as Vietnamese agricultural products.
According to the Vietnam Trade Office in Sweden, the Nordic market is a market where brand value is very important. Businesses need to build strong brands based on organic and sustainable values.
Therefore, businesses need to focus on Storytelling. Specifically, businesses take advantage of traditional and cultural elements in their stories. For example, tell stories about the natural farming process in Vietnam, the care of farmers, and the benefits of products not only for consumers' health but also for the environment.
Nordic consumers often search for information and shop online. Therefore, Vietnamese businesses need to take advantage of platforms such as Zalando, Etsy or Amazon to reach customers and promote products.
Participating in international trade fairs for organic products and food in Northern Europe will help Vietnamese businesses promote their products, approach partners and learn about market demand. Fairs such as BioFach (in Germany), Nordic Organic Food Fair (in Sweden) and Organic Denmark are important events to penetrate this market.
Source: https://nongsanviet.nongnghiep.vn/co-hoi-tham-nhap-thi-truong-huu-co-bac-au-d420517.html
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