Digital transformation is one of the urgent requirements and inevitable trends of socio-economic activities in the context of the explosion of the Fourth Industrial Revolution. To adapt, in recent times, the Department of Tourism of provinces and cities in the Mekong Delta and Ho Chi Minh City have been proactive and creative in effectively utilizing social networking platforms such as Facebook, TikTok, Instagram, YouTube, etc. to enhance information and promote tourism. One of the outstanding successes in applying information technology and digital transformation in tourism promotion activities is the implementation of "Application of 3D technology in tourism information and promotion"...

Mr. Nguyen Thuc Hien, Vice Chairman of Can Tho City People's Committee spoke at the Digital Transformation of Tourism event.

Particularly, Can Tho city, the central city of the Mekong Delta region, has recently deployed the Smart Tourism Portal and Can Tho City Smart Tourism Application on mobile devices. Thereby, it has contributed to effectively promoting the role of supporting tourism management, connecting people, tourists and businesses to interact and share data, specifically attracting more than 8 million visitors and interactions, with an average number of visits per day of more than 7,000.

In addition to the achieved results, according to delegates, although there have been initial promotions, the implementation of smart tourism in typical provinces and cities is still localized and still stops at the scattered investment of some applications. In addition, tourism businesses are mainly small and medium-sized enterprises, with little capital, small-scale business, so the financial capacity to invest in technology applications is not high, and the ability to access smart tourism of these businesses is still low.

Signing ceremony of content to support technology applications in tourism development of Ho Chi Minh City and 13 provinces and cities in the Mekong Delta.

To develop smart tourism as well as enhance digital transformation in tourism, Ho Chi Minh City and the Mekong Delta provinces need to apply information technology and digital transformation in tourism activities such as: Completing the tourism database; accelerating the project to build a smart tourism operation center; improving the capacity of human resources working in the field of information technology to serve digital transformation in tourism... In addition, it is necessary to continue implementing experiential activities for tourists such as a chatbot system to support tourism information, a booth system to look up tourism information...

The program also held a signing ceremony to support technology applications in tourism development in Ho Chi Minh City and 13 provinces and cities in the Mekong Delta.

News and photos: THUY AN - HUNG KHOA